Technology Day - Tuesday - November 30th 2004
|7:45 - 8:30
||Registration and Refreshments- Start of Session 5
|8:30 - 9:15
||Key Performance Indicators in Web Analytics
Key Performance Indicators (KPI) are quantifiable measurements that help decisions makers define and measure progress towards goals. In Web Analytics KPI measurements provides metrics on the effectiveness of online initiatives and search engine optimization. Learn how KPI's can be used to optimize your website.
Presented by Fulton Yancy, WebSideStory Inc.
|9:15 - 10:00
||Building a web enterprise
Intervex focuses on web solutions that are easy to use for the end user. This session gives examples on how todays easy to use systems make it possible for anyone to become a webmaster. Bo Gustafsson will pose questions that will make the audience re-evaluate their own web strategies.
Presented by Bo Gustafsson, Intervex AB
|10:00 - 10:20
||Morning Refreshment Break - Start of Session 6
|10:20 - 10:30
||Gold Sponsor Presentation from Incordia AB
|10:30 - 11:00
||Target group analysis
Susan Lorentzen, consultant in communication at Trivector Information AB, will discuss the importance of using target group analysis in the development and usability adaptation of web pages.
What is target group analysis?
What is the contribution of target group analysis in the development of user friendly web pages?
Examples of Trivector Information’s work
Presented by Susan Lorentzen, Trivector Information AB
|11:00 - 11:30
||How to secure your position in Search Engines
Webanalys was the pioneer in Sweden in Search Engine Marketing(=SEM). The founder and CEO Carl-Henrik Borg will tell you how Webanalys works with SEM as well as tell you about the reporting tools that are used today.
Presented by Carl-Henrik Borg, Webanalys AB
|11:30 - 12:00
Espotting is a part of Findwhat Inc. Together they form the worlds largest independent network of pay-per-click advertising solution.
Pay-per-click revolutionized the search industry in 1998. It gave Search Engines a sustainable business model which it previously had lacked.
Espotting was Europe's first network for pay-per-click advertising and Findwhat has introduced innovations such as pay-per-call. In this session Henrik Höglund of Espotting will give us examples of present opportunities as well as ideas for what the future holds in the search-advertising industry.
Presented by Henrik Höglund, Espotting Inc.
|12:00 - 13:30
||Lunch and networking - Start of Session 7
|13:30 - 14:00
Precision marketing is a method of knowing when, how, to whom and why, in order to deliver customer satisfaction. To keep track of your customers brand loyalty is a great challenge when they could be a click away from leaving you forever. Do you know when this is about to happen and what are the potential costs of missed revenues?
This session will give you a framework on how to use precision marketing system. It is done by rules management technology that originates from artificial intelligence. The technology provides you with tools that creates a very smart marketing system.
Presented by Stephan Darbell, Integrata Products AB
|14:00 - 14:30
||Marketing Resource Management
The systems involved in Marketing Resource Management promises to transform marketing from a business cost into revenue generating. In any case the marketing profession today is more sales focused than ever.
The tools for Internet and e-mail marketing are getting more and more powerful as well as the systems for protection of consumer integrity. In this session Ola Gravenfors will share some of his experiences in how Scandinavian companies succeed in this transformation.
Presented by Ola Gravenfors, Netoptions AB
|14:30 - 15:00
||The balanced scorecard approach for measuring CRM performance of a GSM company
One of the most important reasons for the failure of CRM projects is the lack of measuring instruments and techniques. That is why some new numeric techniques and methods have been developed within the framework of Balanced Scorecard Analysis.
BSC can be used in specific business units and for multiple purposes as well as for the whole company. In this presentation, these techniques have been applied to measure the CRM effectiveness of a GSM Company.
Presented by Dr. Arzu Baloglu, Marmara University
|15:00 - 15:15
||Afternoon Refreshment Break - Start of Session 8
|15:15 - 15:45
To choose media, format and content is the basic challenge for any advertising campaign.
Adpepper is a global company that helps its clients choose the correct sites to advertise on, what type of advertising(i e banners) and also the creation of the ad campaign. There are also a number of ways to pay for Internet Advertising, per click, per impression or per action.
In this session Fredrik will tell us how an Internet Advertising bureau works.
Presented by Fredrik Djavidi, Adpepper
|15:45 - 16:15
||Reaching Emerging Markets
The future of the Internet clearly lies with emerging markets. Lucas Morea, founder of one of Latin America's largest educational communities, will demonstrate how Monografias.com and other online properties generate revenue for advertisers in an environment where actual e-commerce activity is very low.
He will address the challenges of selling into the large, growing Latin American market--including the differences in how people think and how they buy--plus suggestions on how to reach the lucrative US Hispanic market.
Presented by Lucas Morea, LatinEdge Inc.
|16:15 - 17:00
||Panel Discussion: The advantages of using different Marketing Techniques
Bo Gustafsson, Intervex AB
Ola Gravenfors, Netoptions AB
Suzan Lorentzen, Trivector AB
Carl-Henrik Borg, Webanalys AB
Kalle Blomqvist, Digimedia.Se
Christopher Häggström, Incordia AB
Fredrik Djavidi, ad pepper media Sweden
Lennart Svanberg, Arranger IMC
|17:00 - 17:15
||Closing Remarks by Lennart Svanberg, Arranger IMC Gothenburg 2004