Agenda for IMC San Francisco

By leveraging decision technology and advanced targeting algorithms Ad Exchanges are now helping advertisers on Madison Avenue determine the true market value of online inventory. Full transparency and auction-based pricing, much like the stock exchange on Wall Street, are crucial in finally allow advertisers to pay for performance and truly justify the ROI on their marketing spend.

Social networks are the new frontier of online advertising. Users spent countless hours browsing the pages
of social networks and voluntarily inform the network to their demographics, preferences, purchasing
decisions, travel plans, social relationships, and more. As such, social networks present some of the most
interesting and promising opportunities for online advertising. The different players in this space have begun to experiment with various offerings and this panel will address these latest developments.
Panelists:
Steve Patrizi, Head of Ad Sales, LinkedIn
Rooly Eliezerov, Co-founder and President, Gigya
Freddy Mini, CEO, Netvibes
Martin Green, COO, Meebo

Moderator:
Matthew Roche, General Partner, Waterman Ventures

We have barely scratched the surface of online advertising. This panel will exposure the outer reaches of the advertising universe to identify stars that will enlighten our future experience of the Internet.

Panelists:
Joe Sabol, VP Sales East, Point Roll
Ross McNab, Director of Digital Advertising Solutions, Eyeblaster
Steve Koskie, Producer, Dipdive

Moderator:
Amit Kumar, VP Product Management, Dapper

The online advertising space of 2009 is composed of new and different players than it contained even just a few years ago.

Ad exchanges, creative optimization, and easy solutions for creating display advertisements are all contributing to an ever-expanding ecosystem of solutions and offerings within the advertising space.

This panel will expose the audience to the different types of companies that are providing tremendous value.

Panelists:
Mark Feldman, SVP of Sales and BD, Adready
Eran Shir, CEO, Dapper
George John, CEO, Rocket Fuel
Charles Black, Director of Business Development, Specific Media

Moderator:
John Durham, CEO/Managing General Partner, Catalyst:SF

Behavioral targeting has been shown to be an effective way to target advertisements to consumers and users on the web. Based on user behavior across sites, search engines, and e-commerce stores, this panel will discuss the innovations, limitations, and potential privacy concerns in this emerging form of targeting.

Panelists:
Michael Benedek, Almondnet
Cheryl Kellond, SVP Advertising ChoiceStream
Andrew Kraft, VP, Technology Solutions, Collective Media
Alex Hooshmand, VP Product & Operations, BlueKai

Moderator:
Dilip Venkatachari, NEA Ventures