Unfortunately, the first-mover advantage has largely evaporated in most sectors, forcing companies to look elsewhere for strategies to make better decisions and maximize the value of the online channel.

In 2007, in the best-selling Competing on Analytics: The New Science of Winning, Tom Davenport and Jeanne Harris described how great organizations like Harrah's, Netflix, Best Buy, and the Boston Red Sox used analytics to trump their rivals.

Now, in 2008, Eric T. Peterson of Web Analytics Demystified is extending Tom and Jeanne's work into the online channel with his groundbreaking presentation, Competing on Web Analytics.

Based on a combination of his 2005 JupiterResearch report Web Analytics: Framework for Using Data to Drive Business Success, his strategic consulting practice, and over a decade of work in the digital measurement industry, Mr. Peterson will outline how people, process, and technology should be leveraged to create a competitive advantage in the increasingly fragmented online world.

If you've ever struggled with your digital measurement efforts, either because you didn't trust the data, didn't understand the data, couldn't get the data you actually needed, or couldn't use the data you had been given, come see Competing on Web Analytics.

You'll learn how you can transform your current use of web analytics data by creating a digital measurement roadmap, you'll hear first-hand about the successes your peers and competitors are already reporting, and you'll gain valuable insights into how to deploy the best technology, hire the best people, and create the best business processes designed to improve your ability to compete in the online channel.

Eric T. Peterson, CEO and Principal Consultant at Web Analytics Demystified, has over the last 10 years, been employed as a practitioner, a consultant, a manager, and an industry analyst. He is the author of three books about web analytics; Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators.

Since 2000, he has managed a variety of web analytics platforms including WebTrends, WebSideStory, Omniture, Visual Sciences, and Google Analytics. Peterson has been interviewed and cited in media including The Wall Street Journal, The New York Times, CNN Money, BusinessWeek, Internet Retailer, PC World, and InformationWeek.

The old days of mass marketing, big tradeshows, and buying lists don’t work in a world where buyers use the web, search, and social media to take control of their buying process. Companies today meet prospective customers earlier in the buying cycle, and those customers want to engage with sales later than ever. As a result, the old model where marketing generates a lead and just sends it over to sales doesn't work anymore. Instead, the best companies are finding ways to bridge the gap between the day marketing first generates a lead and the day that lead is ready for sales.

In this presentation automation vendor Marketo will share techniques for supercharging your lead management using behavioral targeting. Key takeaways will include how to:

• Develop raw inquiries into sales-ready leads via relevant and personalized nurturing campaigns

• Score leads to improve sales effectiveness by passing only qualified leads to sales

• Arm your sales team with detailed information about prospect interests and activities

• Track sales follow-up and recycle leads if necessary

Patrick Stratton has over 25 years of product development, marketing and sales experience for a number of successful multi-national organizations. He has helped lead e-commerce and marketing initiatives at large retailers in the US and Canada. Patrick is currently the VP of Business Development at antarctica|DIGITAL, a Vancouver-based organization that supplies an Engagement Marketing Management platform that enables marketers to improve their campaign response rates with distinctive, relevant and measurable engagements.

Case studies include Future Shop and Brother Printers, book authors, technology startups, and cruise lines.

You will leave with a richer understanding of how to immediately apply social media to your marketing campaigns, and get plenty of inspiration for new strategies.

Darren Barefoot and Julie Szabo are professional writers by trade, and veterans of the social web.

They've run social media marketing campaigns for everyone from national retailers to software start-ups.

They've been quoted as experts on social media on the CBC, BBC, in Wired magazine, The Wall Street Journal and dozens of other magazines, TV and radio programs. They're also co-founders of Northern Voice, Canada's biggest social media conference. Darren has 10,000 daily readers at DarrenBarefoot.com, one of Canada's most popular and oldest blogs.

What’s on the horizon for Internet marketing? Learn from a serial entrepreneur what you need to know in order to stay ahead of the game.

Xavier Casanova is a Silicon Valley high-tech entrepreneur, specialized in ecommerce, online marketing and video applications. He founded web analytics vendor Fireclick, and fast media sharing company Wambo.

He is currently the CEO, and founder, of Liveclicker, a new startup located in Silicon Valley, California. In partnership with leading eCommerce sites, he is currently building a solution for enabling, managing and profiting from video commerce applications.

More and more companies are using social media as a means not only to reach their customers, but to open a vibrant conversation with and among them.

See a case study of how Vancity, Canada's largest credit union, launched ChangeEverything.ca, a social networking site focused on issues of change. Discover how this project came about, determine what engagement can look like online, learn how social media can make a brand more relevant to consumers and examine the benefits of engaging community online.

William Azaroff directs Online Strategy & Community Engagement at Vancity, Canada's largest credit union.

How do you compare a five minute session on a web site with a print impression or a 30 second radio-spot? And how do essential online concepts like engagement drive that comparison?

Having a standard currency makes it easy to compare the value of fundamentally different products. But in advertising, there has been no way to compare online branding and marketing efforts with traditional mass media.

Find out how companies are using web analytics to try and find a true "coin of the realm" for comparing the effectiveness of marketing efforts both in (and outside) the online world.

Real-world examples of how companies are using online measurement to test and improve mass media; evaluate the impact and cost-effectiveness of brand-oriented sites; revamp their view of traditional measurement to include online concepts; and measure the impression life-cycle of customers will illustrate the opportunities and difficulties involved in creating a unified view of advertising and branding effectiveness.

Gary Angel is co-founder and President of Semphonic, one of the leading web analytics consultancies in the United States. A graduate of Duke University, Gary has 20+ years of experience in data analytics for marketing and operations.

Semphonic’s clients include some of the largest Financial Services, Media, and Health and Pharma companies in the world. Gary publishes frequently on DM Review, ADOTAS and a variety of print and online publications. Read his blog.

• How Enterprise 2.0 is different from Web 2.0
• How to turn customers into advocates for your products and brand.
• How Enterprise 2.0 may impact the leadership and management of your organization

Jon Husband is a recognized expert in the field of social software and its impact on the networked workplace.

He carries out ongoing research into the changing nature of business strategy, organizational structures and work design in the interconnected Knowledge Age.

His consulting focus involved organizational design and organizational change initiatives for major Canadian and multinational companies.

Since the late 1990’s, Jon has worked as an executive for several growing businesses in the technology sector.  He is currently co-founder of Qumana Software,  a leading blogging / Web 2.0 software company.

He has facilitated numerous workshops for Athabasca University's Executive MBA program, The CIO Summit in Toronto, the Banff Centre's Leading Innovation program, and for groups of consultants and researchers in Canada and western Europe.

Anil Batra has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and TheStreet. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

• WebTrends Ad Director
  
• PPC Data Miner

15 minutes per tool.

Ad Director, presented by Lauraleigh Cairns, WebTrends:

$30B in paid search advertising will be spent in 2008, doubling to nearly $60B in the next 3 years. Yet despite increasing ad budgets and SEM complexities, large advertisers continue to use outdated manual techniques, such as bid management, to manage their paid search campaigns, resulting in billions of wasted ad dollars each year.

WebTrends Ad Director uses advanced mathematical algorithms to automatically optimize SEM campaigns. It continuously tests and tunes millions of combinations of major campaign attributes, including search terms, bid rates, landing pages, ad creative's and match types across all the major search channels to determine the optimal mix.

The result is dramatically improved conversion rates while actually reducing the manual overhead common to bid management tools.

PPC Data Miner, presented by John Hossack, VKI Studios:

PPC data mining tools speed decision-making and empower search engine advertisers with the unprecedented capability to quickly assess, prioritize and respond to changes in paid search advertising performance.

The most advanced data mining tools utilize a data driven, scientific approach that combines automated analyses, results-orientated prioritization and advanced decision-making methodologies.

These productivity-focused solutions go beyond time consuming, error prone, manual spreadsheet analysis processes, by providing marketers with the ability to continually focus on their highest priorities, build on successes and most effectively manage their search advertising activities.

ZAAZ uses monetization modeling to prioritize the value of key behaviors online, and steer dollars towards actions that have the highest possible return on investment.

ZAAZ has worked with companies such as Ford, Microsoft, Sony, Nike, and Intel to create models that show the true value of the online channel and motivate management to turn insight into action.

Jason Burby is the Chief Analytics and Optimization Officer for ZAAZ, a web business consultancy implementing data-driven business initiatives for long-term clients across the U.S.

He is the co-chair of the Metrics/KPI committee of the Web Analytics Association. Together with Shane Atchison, Jason is co-author of Actionable Web Analytics: Using Data to Make Smarter Business Decisions.

There are now some cheap and cheerful alternatives to focus groups, clipboards and lab coats. Learn how to use emerging tools to better comprehend how visitors interact with your website.

Andre Charland is the co-founder and CEO at Nitobi Inc. As an advocate for usability and user experience, he speaks regularly on Ajax and web usability.

He has built two revolutionizing tools for quick, effective and cheap user experience analysis.

Andre is the co-author of "Enterprise Ajax", published by Prentice Hall this summer, and maintains his own blog at http://blogs.nitobi.com/andre.

In this fast-paced, interactive presentation, attendees will:

– Understand the challenges faced by Business Objects when it decided it wanted to explore ways to generate more inquiries

• without having to increase its marketing and demand-creation budget
• without violating its stringent branding standards

– Learn how Business Objects ran the experiments and the impact they had on top-line revenues

– Leave with strategies for running online conversion optimization experiments within branding guidelines

About Christine Mykota:

· Currently leads IT marketing for the volume business for BOBJ/SAP Americas. This represents 6 desktop reporting/presentation products.

· Work has taken her to Europe, throughout Southeast Asia, Japan and the USA including Las Vegas where she lead marketing for a summer resort for Intrawest.

· Taught at various colleges and universities both domestically and abroad.

· Bachelor of Commerce and MBA.

We'll show you tools created by members of the GA community: Firefox extensions that copy goals, Excel Macros that pull outall your query parameters, Greasemonkey scripts that enhance both your analysis and configuration -- and much more.

If you have administrative access to a Google Analytics account where you don't mind sharing the data with the audience, we can use your account to show off some of these GA extensions.

Jonathan Weber is a Web Analyst at LunaMetrics, a Pittsburgh Internet consulting firm. LunaMetrics works to increase traffic to websites and convert more of that traffic into business. They have a strong emphasis on testing and web analytics, and are a Google Analytics Authorized Consultant. Weber works on configuring Google Analytics and analyzing websites for insights. Before he caught the web analytics bug, he worked as an information architect.

Tom Leung is a Product Manager at Google where he is responsible for the overall vision and product development strategy for Google Website Optimizer. Tom also manages the Google Analytics authorized consultant program and a variety of new features in AdWords.

Tom has been working in online marketing since 1999 and is co-inventor of a number of patents relating to interactive publishing, web communications, and internet advertising.

Previously, Tom worked at Microsoft where he led product strategy and business planning for Windows Live Hotmail. Tom earned his bachelor's degree from Bowdoin College and MBA from Harvard University.

If you think marketers own the inbox, think again!

Subscribers dictate the rules in the inbox, and the sooner you tailor your email marketing strategies to their needs, the faster you’ll be able to build mutually beneficial relationships across multiple one-to-one communication channels such as email marketing, SMS and voice.

The subscriber-centric philosophy of “Subscribers Rule” is built upon three simple directives:
* Serve the individual
* Honor their unique preferences with regard to communication channels, content & frequency
* Deliver them timely, relevant content that improves their lives

Attendees will be able to get a “Subscribers Rule!” white paper and access to relevant case studies.

Stefan Eyram is an email marketing veteran in Canada who has worked with ExactTarget, a leading global email solutions provider (ESP), for over 3 years.

His experience includes both B2C and B2B marketing and while working with leading retailers, consumer brands, technology companies and other organizations across most industries.

Prior to Victoria's Secret, he managed analytic marketing projects at Xerox and Oracle. Jonghee earned his MBA degree from Tepper School of Business at Carnegie Mellon University with a concentration in e-Business Management and Analytic Marketing.

Insight from Monetization modeling can help identify and prioritize optimization opportunities for Search. Monetization can also shed light on the off-line impact for Search marketing efforts. This presentation will share case examples and best practices for Monetization and Search.

Rich Devine is the Director of Search at ZAAZ, a full-service interactive agency headquartered in Seattle. ZAAZ clients include Ford, Sony, Nike, Microsoft, Motorola, and Dell. Prior to his role at ZAAZ, Rich worked at Microsoft where he helped build their Search Media Operations group, supporting Microsoft's adCenter platform.

His team was responsible for large advertiser relationships, analysis, and strategy. Rich has worked with leading companies including eBay, Wal-Mart, Ford, and The Gap. He has held roles at Omniture, ah-ha.com, and Northwest Airlines.

His other responsibilities include leading the development of new targeting techniques, and lead analysis of client specifications and development of business rules.

Prior to Aeroplan, Darin was employed as a consultant for the Canadian National Railways, Bell Canada and Bell Sygma.

What is it like to do analytics at the Yahoo! scale? Take a peek inside Yahoo!s central data team and learn about technology, tools, processes, people, and programs.

Bob Page, Senior Director, Yahoo! Strategic Data Solutions, has provided web analytics technology and services to Yahoo!'s many web properties and partners since 2004.

Currently Bob leads the engineering services and technical operations teams. Prior to Yahoo!, Bob was CTO and co-founder of Accrue Software, a pioneer in large-scale web analytics. His thoughts on web analytics can be found at bobpage.net

Should you go open source or proprietary? Drupal or Joomla? What are the implications for SEO and which CMS is most flexible for a closed loop approach to development?

Shawn Neumann will discuss the different elements to consider when choosing a CMS for your business.

Shawn Neumann holds a BA in Economics and History from Simon Fraser University and has spent time working in Eastern Europe and volunteering in Nepal.

In 1996, after working for Mennonite Economic Development Associates, Shawn started Domain7.

Shawn was recently named of one of Business in Vancouver magazine’s Top 40 under 40 (January 2008) for local business people demonstrating outstanding leadership and innovation.

* Please note that dinner is not included in the ticket price.

• Crawford Kilian, author of "Writing for the Web 3.0"
• Elizabeth Southall,
  Powerhouse Copy
• Jim DeLaHunt, Jim DeLaHunt & Associates
• Tom McNamara,
  McNamara Communications
• Monique Trottier, Boxcar Marketing

Moderator: Michael Straker, VKI Studios

Crawford Kilian is the author of over 20 books, including history, science fiction, fantasy, and textbooks. His book Writing for the Web 3.0, now in its third edition, has become a standard since its first publication in 1999. He has also published hundreds of articles. Crawford recently retired after 40 years' teaching at Capilano University.

Elizabeth Southall, PowerhouseCopy.com, is a copywriter specialized in writing sales copy. Using carefully crafted sales letters, landing pages, and email promotions that pull in leads and sales, Elizabeth has sold millions of dollars worth of products and services for clients in many industries – including real estate, health and wellness, personal development, and much more.

Jim DeLaHunt is a Vancouver, Canada-based software engineer and consultant in world-ready business and technology development. He helps businesses serve culturally diverse markets through multilingual websites. He also writes, teaches, and develops software. Earlier, he worked 16 years in Silicon Valley for Adobe Systems.

Tom McNamara's writing experience dates back to the web's Neolithic era, circa 1995, when he helped launch three consumer "zines." He went on to hone his skills at agencies like McMillan and Blast Radius, writing for companies ranging from Oracle, Symantec and Business Objects to Catalyst Paper and Coquitlam Centre. Today Tom runs his own copywriting business, McNamara Communications.

Monique Trottier is the president of Boxcar Marketing, an internet marketing company in Vancouver, BC. Her expertise spans web design, email newsletters, search marketing (PPC and SEO), online media relations, and writing for the web. Her thoughts on marketing and technology can be followed on Twitter at “somisguided” or on her blog.

Michael B. Straker sidled himself into the advertising business in Toronto, Kuala Lumpur and Bangkok. He has now settled down, and is working as a copywriter, website optimizer and usability analyst at VKI Studios in Vancouver.

• Mark Wachen, Interwoven
• Eric Hansen, SiteSpect
• Pedro Sostre, Sostre & Associates
• Mona Elesseily, Page Zero Media

Moderator:
Chris Goward, Action Hero, WiderFunnel Marketing, Inc.

Conversion optimization is the art and science of making layout and content changes to your website that can lift the conversion rate.

Mark Wachen co-founded Optimost. He served as its CEO up until its acquisition by Interwoven in November 2007. He continues to run the Optimost business for Interwoven. Prior to Optimost, Mr. Wachen was CEO of Indimi, a company majority-owned by Sony. In this role, he spearheaded the acquisitions of InfoBeat, AdTools, and DailyRating.

Eric J. Hansen is the founder of SiteSpect, and the architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting and online marketing optimization. Eric regularly writes on topics dealing with the intersection of marketing and technology.

Pedro Sostre has, since 1999, done everything from freelance design, marketing, and branding consulting, to User Experience direction, to launching his own firm, Sostre & Associates. Pedro is a columnist for Revenue magazine and is author of the book "Web Analytics for Dummies". With several successful Internet properties under his belt, he's proven that he understands how to blend art and business to reap financial rewards.

Mona Elesseily is the Director of Marketing Strategy at Page Zero Media. She currently focuses on search strategy and conversion improvement. In her career, she has significantly improved campaign performance for large brands such as Capital One, CareerBuilder.com, and Cathay Pacific. She's a columnist at SearchEngineLand.com and contributes to a variety of other publications on marketing related issues. Her industry knowledge is regularly sought after by the business community, including Wall Street analysts.

Chris Goward is co-founder and CEO of WiderFunnel Marketing. Chris developed the Kaizen Method™ for scientifically creating top-performing landing pages, microsites and conversion funnels. Through A/B/n split testing and Multivariate testing he, and WiderFunnel, has helped many clients including Epson, Google, SAP, Tourism British Columbia, Robeez.com, Safe Software, Vancity, and IA Pacific Insurance. Chris’ work is published in Marketing Sherpa, Search Engine Watch, Google and DM News.

• Kate Tune, Cole & Weber United
• Bill Barnes, Enquiro
• Ellerton Whitney, Earthbound Media Group
• Jonathan Cohen, Shapiro Choen
• Bennet G. Kelley, Internet Law Center

Moderator:
Jason Billingsley, Innovation Elastic Path Software, Inc.

Kate Tune is an Account Director at Cole & Weber and is currently focused on Microsoft and Epson accounts, previously having worked on Target creative for media campaigns. At previous jobs for Avenue A Razorfish and Publicis she worked on campaigns for Cingular, Microsoft, T-Mobile, Real Networks and Dish Network.

Bill Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 25 years, the last 10 of which have been focused on search marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Bill has extensive experience in setting up and implementing search marketing campaigns and research initiatives for many fortune 500 and B2B companies.

Ellerton Whitney, an Earthbound Media Group senior online marketing consultant and manager, has expertise with all the major search engine marketing platforms, and experience advertising for Fortune 500 accounts. He has also optimized content for Motor Trend, and Automobile Magazine, where he orchestrated social media marketing campaigns utilizing Web 2.0 sites to populate content links and build traffic. Ellerton has 5 years of operations management experience with AMC Theatres.

Jonathan Cohen has practiced exclusively in the field of intellectual property law for more than 35 years and is the managing partner of the intellectual property law firm of Shapiro Cohen in Ottawa. Jonathan has been extensively involved in Internet governance and ICANN from its beginning. He has sat on the Board of Directions of both ICANN and CIRA.

Bennet Kelley is founder of the Internet Law Center and Vice Chair of the California Bar’s Cyberspace Committee. He previously served as ValueClick’s Asst. General Counsel and Director of Governmental Affairs & Privacy.

Jason Billingsley is a Co-founder & VP Innovation at Elastic Path Software where he is responsible for exploring new ecommerce technologies and methods for online retail. He oversees the most subscribed ecommerce blog on the internet - Get Elastic.

• SEO-Browser
• Website Grader
• ProtoShare

20 minutes per tool.

SEO Browser, presented by Jeff Nelson, Anduro Marketing:

SEO Browser is a fast, efficient, and comprehensive SEO analysis tool that can help you examine and understand the component parts of a Web page. It's an online SEO tool that lets you see your site the way a search engine sees it.

Although this sounds like something you can do in any text-only browser like Lynx or Firefox with certain options turned off, there is a lot more to it than that. One of the only things it doesn't do is give advice. It's a tool for professionals to gather information with, not some sort of mechanical SEO tool.

Website Grader, presented by Erin Colbert, HubSpot:

Website Grader is a free SEO tool from HubSpot that measures the marketing effectiveness of a website. Website Grader provides a comprehensive report card for websites, showing companies their strengths and offering tips to combat their weaknesses. A hit amongst bloggers and mainstream media alike, Website Grader has been featured in TechCrunch, Guy Kawasaki's How to Save the World, and PC Magazine, and has received numerous accolades from the Webby Awards, ad:tech Awards, PROMO, and the Interactive Media Awards.

ProtoShare, presented by Blake D. Johnson, Site9:

ProtoShare has the potential to revolutionize the process of web design," declares Wikinomics. ProtoShare improves communication and collaboration within a project team, and between agencies and clients, with real-time feedback on creative content and clickable wireframes.

ProtoShare opens up the web development process to other stakeholders, such as the marketing team, allowing them to follow the project’s progress, and provide timely and effective feedback to the developers.

• Amacus
• Vovici
• Widemile

20 minutes per tool.

Amacus, presented by John Cousineau, Innovative Information:

Amacus is an Internet-based tool that shrinks the time and effort needed to qualify, and close sales with, new B2B leads.

It gives sales reps feedback on their leads’ interests, unbiased measures of how productively leads are progressing through the sales process, and immediate notifications of whom to call and why. 

It helps marketers ensure their efforts to acquire new leads are rewarded with new sales for the company. 

Vovici, presented by Jeffrey Henning, Vovici:

By building custom online communities, organizations are able to gather feedback from a group of individuals that have a common interest and a shared set of qualifications.

Feedback communities not only enlighten the sponsoring organization, but they engage and bind customers, increasing their loyalty. The ability to meld survey techniques with these feedback communities gives researchers the "what" and "why" of customer thinking and provides critical insights that can have a profound effect on long-term organizational success.

Widemile, presented by Frans Keylard, Widemile:

Widemile is a landing page optimization platform, built specifically for interactive agencies, marketing service organizations and their clients for multivariate, split, and other testing activities.

Widemile’s landing page optimization system analyzes actual visitor responses to a wide range of page variations to determine the best design from thousands of potential combinations.

• Active
  Conversion
• Eloqua
• Interwoven Optimost

20 minutes per tool.

ActiveConversion, presented by Jimmy Wong, FoundPages:

ActiveConversion was built and designed specifically for B2B search engine marketing and online marketing to generate, manage and nurture leads to sales completion, using the internet as its primary source of leads.

Due to its functionality, it is also used by B2Cs such as home builders that
have longer sales cycles. It will track both offline and online marketing campaigns, providing total marketing measurement that will identify which campaigns produce the best leads.

Eloqua, presented by Keith Burrows, Eloqua:

Eloqua provides applications and expertise giving marketers the ability to communicate marketing messages through multiple channels, automate a large percentage of marketing processes and evaluate the overall success of marketing campaigns.

Interwoven Optimost, presented by Mark Wachen, Interwoven

Interwoven Optimost is a website optimization solution that empowers online marketers to get more from their customer acquisition and website investments by maximizing online conversion rates, increasing customer engagement, and driving customer centric design with real-time site visitor inputs to design decisions.

Track 1
Panel: Search Engine Optimization

Panelists:

• Alexandre Brabant, eMarketing
  101.ca
• Omar
  Al-Hajjar, Magnet 
  Search Marketing
• Ellerton Whitney, Earthbound Media Group
• Gary R. Beal, Stickyeyes
• Lyn Wilson, 6S Marketing
• Bill Barnes, Enquiro

Moderator: Rodney Bartlett, Reachd

Alexandre Brabant is the president of eMarketing 101, a leading Search Marketing consultant to the travel and tourism industry in Vancouver (BC) Canada.

Alex is also Co-Chair of the SEMPO Canada Working Group of the Search Engine Marketing Professional Organization Canada (Sempo.ca) and continues his leadership role into building the Search Marketing industry wherever it is needed.

Omar Al-Hajjar is Director of Search Marketing for Magnet Search Marketing, a division of Cossette Communications.

He works with clients to build and improve their Search Marketing (SEO and PPC) campaigns.He has worked with clients and companies in the entertainment, financial services, software, education, government, and travel industries.

Ellerton Whitney, an Earthbound Media Group senior online marketing consultant and manager, has expertise with all the major search engine marketing platforms, and experience advertising for Fortune 500 accounts.

He also has experience optimizing content for many enthusiast-oriented web content properties including Motor Trend, and Automobile Magazine, where he orchestrated social media marketing campaigns utilizing Web 2.0 sites such as Reddit, Netscape, Digg, Yahoo! Answers and bulletin boards to populate content links and build traffic.

Finally, Ellerton has 5 years of operations management experience with AMC Theatres, and holds an M.B.A. in marketing from San Diego State University, and a B.A. in Political Science from the University of California, San Diego.

Gary R. Beal has been in the search engine optimization field for 11 years and currently is the Head of Search at Stickyeyes in Leeds. Gary specializes in search, PPC, affiliate management and e-mail marketing.

He has worked for many years in lead aggregation for highly competitive industries such as Online Gaming, Banking and Finance, Insurance, Travel and Investments.

Lyn Wilson started her career in the UK, where she used a background in multimedia design to explore Search Engine Optimization (SEO) and Cost-per-Click (CPC) for a strategic digital company.

Lyn moved to Canada and joined 6S Marketing in 2005. Currently Lyn manages SEO and CPC projects clients such as HSBC Canada, having found a niche in the financial sector.

Bill Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 25 years, the last 10 of which have been focused on search marketing.

He co-founded Enquiro along with Gord Hotchkiss in 1999. Bill has extensive experience in setting up and implementing search marketing campaigns and research initiatives for many fortune 500 and B2B companies.

Rodney Bartlett is the lead SEO & Adwords Instructor at Reachd, providing step by step web marketing courses to business owners and entrepreneurs who want to learn to market their business online.

The courses are designed for both newbies and experienced marketers interested in taking their marketing to the next level.

Track 2
Mobile Marketing
by Amy Mischler, dotMobi

Marketers are discovering that the mobile Web has a lot of potential to connect consumers to brands and new information.

dotMobi explains how it is making sure the mobile Web works, why and how you can benefit.

Learn how artists like Tim McGraw and brands like Bank of America, ZAGAT and ESPN are using mobile Internet for success.

In her role at dotMobi, she leads the growth of the domain sales across the dotMobi registrar channel as well as working with global brands to help them “go .mobi.”  
 

Track 3
Panel: Social Media

Panelists:

• Warren Sukernek, Wunderman
• Jacqueline Voci, Soya Marketing
• Julie Wisdom, Babcock & Jenkins
• William Azaroff, Vancity

Leader:
Patrick Schwerdtfeger, Tactical Execution

Warren Sukernek is a Senior Strategist with VML, a top 20 Interactive Marketing Agency, part of the Wunderman Network.

He has over 15 years of client and agency dynamic online experience in e-commerce, community, content management solutions, consumer-focused webinars, demand generation, blogging, and digital based RM campaigns.

Jacqueline Voci has been a storyteller from the start with a passion for words that dates back as far as memory serves.

She has applied her storytelling skills to help Blast Radius market to Fortune 500 executives and to help The Dalai Lama Center for Peace and Education promote an education revolution. She has counselled the UN Foundation on Web storytelling.

Julie Wisdom has 16 years of creative marketing including extending brand giants and brand newbies into the relationship realm, including HP, Adobe, Sun Microsystems, Oracle, Microsoft, Getty Images, Polycom and Starbucks.

Currently her focus includes social media marketing and the role of content in the engagement and conversion process.

William Azaroff is the Director, Online Banking & Engagement at Vancity, Canada's largest credit union, where he pioneered ChangeEverything.ca, the groundbreaking change-themed online community. William builds on a decade of experience at digital agencies in Vancouver, Seattle and Los Angeles driving strategy, extending brands to the Web and building relationships for companies in several verticals, including Honda, Disney, Intuit Canada and the Government of BC.

Patrick Schwerdtfeger is the author of “Make Yourself Useful, Marketing in the 21st Century” and the founder of Tactical Execution; a company that leverages progressive marketing strategies to build credibility and exposure for its clients.

His podcasts have been downloaded over 30,000 times in 27 countries and his articles have been published on thousands of different websites.

Patrick is an award-winning speaker and has given hundreds of workshops and seminars across the United States and western Canada.

With a diverse background in marketing and finance, Patrick has a gift for explaining complicated subjects in simple language, making his presentations insightful and empowering.

Patrick is the founder of the 700-strong Entrepreneur & Small Business Academy in the San Francisco Bay Area (organized on Meetup.com).