|
8:30
Lennart Svanberg,
IMC Founder
|
Welcome to All Delegates by Lennart Svanberg |
9:00
Patrick Schwerdtfeger
Tactical Execution |
Social Media Victories – Real Businesses, Real Campaigns, Real Results by Patrick Schwerdtfeger, Tactical Execution |
|
10:00
Shauna Causey,
Comcast
|
Cause Marketing by Shauna Causey, Comcast
|
| 10:45 |
Coffee Break |
11:00
Gillian Muessig,
SEOMoz |
The Power Triumvirate of 2010: The Convergence of Social-Mobile-Local by Gillian Muessig,SEOMoz
Yes! The era of mobile web marketing has arrived in a big way. The ramifications for local online and Main Street businesses are immediate and far reaching. This session discusses how to leverage the convergence of these technologies online to yield online and offline sales and how to track the ROI on your efforts.
|
| 11:45 |
Lunch |
12:45
Chris Goward,
WiderFunnel |
The Six Ways Your Website is Failing and How To Fix It by Chris Goward, WiderFunnel
How do you convert more visitors into buyers? More browsers into subscribers? More prospects into leads? Case studies of Conversion Optimization tests from Lead Generation and Ecommerce companies like Tradera, BabyAge.com, and Electronic Arts will illustrate how to profit from this proven process for continuous improvement. You'll discover how to recognize the six ways your website is failing to generate leads and sales and find out how to fix it.
Conversion Optimization is the art and science of scientifically testing layout and content changes to your website that maximize your leads and sales. Chris Goward is one of the leading experts on Conversion Optimization and the developer of the WiderFunnel LIFT Model, which is taught at the U. of Eastern Michigan Conversion Optimization program.
Chris was a top rated speakers at IMC Stockholm 2009 & Vancouver and SMX Search Analytics 2009. His work has been published in Marketing Sherpa, Search Engine Watch, the Google blog, Search Engine Marketing Journal and DM News.
|
1:30
Doug Lacombe,
communicatto |
Investor Relations 2.0 – Using Social Media to Reach Investors and Support Your Stock by Doug Lacombe, communicatto
Everyone knows you can't disclose on Twitter, or a blog, or on Facebook. However, once you do disclose properly through other means, how do you manage the ripple effects, the groundswell of chatter that cascades throughout the social web?
The crowd is talking about your stock, your management, your plan, or your crisis, whether you like or acknowledge it or not. Facebook investor clubs, StockTwits, prominent blogs - these media are having an impact on your company today!
Absence is conspicuous, and leaves a void often filled by rumor, innuendo, and speculation. Your stock price and liquidity may be impacted, or your ability to access land, labor and capital. Simply put, the social web is the new watercooler, a digital roadshow, and you need to consider adding your voice to the conversation.
In this informative session, media and web publishing veteran Doug Lacombe, President of communicatto, an agency that melds traditional and digital communications, will lead you through theP.L.O.P. method (Protect, Lurk, Observe & monitor, Participate & provide) to get engaged in the social web as a public company.
|
2:15
Dennton Fahl
BlackSun Inc |
Fatal Mistakes that may Destroy your Internet Marketing Campaign by Dennton Fahl, President, BlackSun Inc
This session outlines and describes simple Internet marketing mistakes that have not only destroyed companies' costly online marketing campaigns, but also nearly destroyed many of the companies themselves. This session will examine some of the most memorable Internet screwups and distill the valuable lessons to be learned by both companies and individuals alike.
Dennton Fahl is President of BlackSun Inc. a web hosting, data storage, and co-location company headquartered in Saskatoon, Saskatchewan, Canada. Dennton has been advisor to companies such as Savanna Energy Services Corp., TrigPoint Solutions, Sabre Well Servicing Inc., Xtreme Drilling Corp., and Wrangler West Energy Corp. Dennton currently also serves as an advisor at National Bank Financial, a division of the National Bank of Canada. |
| 3:00 |
Coffee Break |
3:15
Ryan Merket,
Facebook Consultant |
Taking Facebook Connect to the Next Level - Social Context by Ryan Merket,Facebook Consultant
Ryan Merket is an entrepreneur and consultant who specializes in social platforms like Facebook and Twitter. He is an expert in developing for the social web and helping companies to make their web experiences more social. Ryan most recently worked at Facebook on the Facebook Platform team. There he helped companies like as NBC, Huffington Post, Ustream, Microsoft, ESPN, NBA and the 2010 Vancouver Olympic team make their web experiences more social. Before Facebook, Ryan helped launch the first ever Facebook Connect implementation on TheInsider.com while working at CBS Interactive. He also serves as an advisor to Ping.fm (acquired by Seesmic) and Workstir.com (fbFund company).
|
4:15
Doug Lacombe,
communicatto
Alli Marshall, Strix Insights
Patrick Schwerdtfeger
Tactical Execution
Ernest Barbaric
Trainer and Consultant at:ernestbarbaric.com |
Panel Discussion – Join us for a fantastic panel comprised of Doug Lacombe, Alli Marshall, Patrick Schwerdtfeger and Ernest Barbaric. These four social media guru’s will discuss some of the most frequently asked questions and issues surrounding social media. These include: “Is there really ever an ROI in Social Media? Or are we wasting staff’s time?”, “How to handle negative comments – Should you reply or just let it go?” and a few more! We don’t want to give it all away! |
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February 26th, 2010 | 
imc
