Training Day - IMC Calgary 2010 - March 16th - Carriage House Inn
February 26th, 2010 | 
imcIMC Calgary 2010 - Training Day - Conference Day
Training Day -Tuesday March 16th - IMC Calgary 2010
| Room1 | Room2 | |
| 9:00 - 10:00AM | 9:00 - 10:30 AM Patrick Schwerdtfeger,Tactical Execution Creating Social Media Victories – A Half Day Workshop This powerful one-of-a-kind program analyzes specific tactics used by actual companies in real life situations. Patrick presents successful case studies where organizations have leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness. No other session will deliver more exciting and proven marketing strategies than Social Media Victories. |
9:00 - 10:30 AM Doug Lacombe Comcast Blogging Boot Camp Have you attended social media sessions in the past & left wanting more? Roll up your sleeves and dig in to this practical, hands-on session where you will learn how to use a blog to communicate your organization's messages & then actually BUILD a blog of your own! Bring a laptop & join media, marketing,and web publishing veteran Doug Lacombe as he takes you through the 7 steps to a successful blog launch. Recommended to bring your own laptop. |
| 10:30 - 10:45AM | BREAK |
BREAK |
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10:45 AM Con't Patrick Schwerdtfeger |
10:45 AM - 12:15 PM Jeff Nelson,Anduro Marketing XRay Vision - Using SEO-Browser.com to Diagnose Problems with Your Website How do your customers find your website? It might be through traditional advertising, networking, referrals, or your company brochure, but in recent years many potential customers are searching for information on search engines like Google, Bing or Yahoo! In this workshop, Jeff will show you how to improve the performance of your website use an online diagnostic tool called www.SEO-Browser.com. This tool was develop by Anduro Marketing, Ian McAnerin and Commerx. SEO-Browser give you X-Ray vision and allows you to see how search engines view your website. Jeff will give specific recommendations to participants on how to improve their website so that it is search-engine friendly. Strategies for keyword research, webpage optimization, and linking campaigns will also be discussed. |
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| 12:15 PM | LUNCH 12:15 - 1:15PM | LUNCH 12:15 - 1:15PM |
| 1:15-2:45PM | 1:15 - 2:45 PM Doug Lacombe, communicatto Building Your Own Social Media Monitoring Dashboard People often speak of the three Cs of social media - Content, Community and Collaboration - but the biggest C of all, Conversation, requires listening as well as talking. That's where social media monitoring comes in. If you don't know what people are saying about your company, product, or program, how can you respond? In this session you will learn about social media monitoring options, commercial and free, including how to build your very own cost-effective monitoring dashboard using search, RSS, and Netvibes. People are talking about your brand - shouldn't you know? |
1:15 - 2:45 PM Ian Lurie, Portent Interactive Conversation Marketing Social media. Search engines. E-mail (what's that again?). Web analytics. Microblogging. Video. Podcasting... Seems like there's an endless list of tools and technologies you 'must' be using to promote your organization online. It's dizzying, and intimidating, and it convinces most business owners they aren't ready for internet marketing. Hear Ian Lurie speak about Conversation Marketing, the structure he's used to help businesses large and small: Understand the basics of internet marketing; Know when something is too good to be true; Use their area expertise to build their internet marketing campaign; Most important, make good hiring decisions when finding an internet marketing consultant, agency or employee. |
| 2:45 - 3:00PM | BREAK |
BREAK |
| 3:00 - 5:00 PM |
3:00 - 5:00 PM
Tish Bell & Stacy James Fry, BizBOXTV The Power of Web Video for Businesses Small businesses are realizing the power of web video as an affordable and impressive way to advertise. Did you know YouTube is now the second most popular search engine on the Internet? This means people are making consumer decisions via video, more than ever before. |
3:00 - 4:30 PM
4:30 PM - 5:00 PM - Q & A with Speakers |
| 5:00PM | ||
