|Director Gillian Muessig - SEOMoz (www.seomoz.org)USA
– Mobile & Local creating the new Internet Marketing Landscape
During the last couple of years several changes have impacted the online marketing environment, where online earlier was perceived as a simple marketing channel new understanding show the growing complexity of the channel. The 2 latest factors in this complex picture are the new growth areas within local search and mobile that have opened up for completely new types of business.
Director IIIH Nordic
|Director Steen Rasmussen, IIH Nordic (www.iihnordic.dk) DENMARK
– 4 things you really need to know about online
– How the new purchase behavior have changed YOUR business
For many companies the internet has had no significant impact on the way they market and sell their products and services. But even if the growth of the internet hasn’t changed the way companies sell their product, the internet has severely changed the way customers purchase their products. Companies realizing this not only gain a significant competitive advantage but also establish a major opportunity to optimize and retune their business.
Nordic Business Manager
|Nordic Business Manager Fredrik Hoglund – Autonomy (www.autonomy.com) SWEDEN
– Beyond knowledge – Gaining operational competitive advantages through digital insights”
Digital activities are so much more than just online marketing and sales. Through a persistent focus on business opportunities digital opens a range of new doors where business can be documented, refined and improved. By using the latest tools to refine the internal business processes within customer care, knowledge sharing and business intelligence digital tools provide a potential for business with a clear positive impact on the bottom line.
bluerank.com and opiniac.com
|Managing Director,Zbigniew Nowicki bluerank.com and opiniac.com
-Building your brand online
To be or not to be, one may ask about Internet. Of course the positive YES answer is quite simply and immediate. But the real questions from couple of years in the era of free internet access, communication overflow and social and search domination, is not IF but HOW. Set of summary how to effectively create and develop online presence and activity. Kind of inspiring notes from guest speaker from Poland. Speech that can help in having your interactive project in line, in budget and in time, what finally should guarantee meeting your business goals, gaining advantage over competition and deliver outstanding results.
Specialist eBusiness consultant,Væksthus Hovedstadsregionen
|Specialist eBusiness consultant Mette Sandgaard–Væksthus Hovedstadsregionen (www.vhhr.dk) DENMARK
– Using online as leverage for Growth
Online have proven to be an invaluable source of cost efficient results for most businesses. Building on her extensive experience regarding online business Mette build a case of how online can be used to create exceptional results.
|Digital Director Jesper Åstrøm – Honesty (www.honesty.se) SWEDEN
- Social media and real world business in 2010
Facebook, Linkedin, Twitter – the new world of social media have changed the face and function of the internet forever. But social media isn’t just a question about private and social relations; it is also a very important factor that impacts business in a whole new way.
Key Account Manager Webtrekk
|Spencer Altman, Key Account Manager, Webtrekk
- Advantages of Raw Data
With the raw data from your web analytics tool, your data from your website just got simpler, more powerful and more important for you business. Raw data enables the business integration of your online data with your other data sources : data warehouse, CRM, Call Center, Email and other systems.Enabling a more coherent look at the customer level and across channels, including online.
IMC-Executive Copenhagen is Sponsored by: WebTrekk
|Business developer manager Peter Cramon- A Better Place (www.betterplace.com) DENMARK
– “The role of online in tomorrow’s business”
Taking a look into the looking glass and pointing it forward and get an understanding of the factors and online possibilities which will shape tomorrows business. Which areas should be brought into focus and which areas could potentially turn out to be critical for the business environment of the coming years.