– Mobile & Local creating the new Internet Marketing Landscape

During the last couple of years several changes have impacted the online marketing environment, where online earlier was perceived as a simple marketing channel new understanding show the growing complexity of the channel. The 2 latest factors in this complex picture are the new growth areas within local search and mobile that have opened up for completely new types of business.

– 4 things you really need to know about online

– How the new purchase behavior have changed YOUR business

For many companies the internet has had no significant impact on the way they market and sell their products and services. But even if the growth of the internet hasn’t changed the way companies sell their product, the internet has severely changed the way customers purchase their products. Companies realizing this not only gain a significant competitive advantage but also establish a major opportunity to optimize and retune their business.

– Beyond knowledge – Gaining operational competitive advantages through digital insights”

Digital activities are so much more than just online marketing and sales. Through a persistent focus on business opportunities digital opens a range of new doors where business can be documented, refined and improved. By using the latest tools to refine the internal business processes within customer care, knowledge sharing and business intelligence digital tools provide a potential for business with a clear positive impact on the bottom line.

-Building your brand online

To be or not to be, one may ask about Internet. Of course the positive YES answer is quite simply and immediate. But the real questions from couple of years in the era of free internet access, communication overflow and social and search domination, is not IF but HOW. Set of summary how to effectively create and develop online presence and activity. Kind of inspiring notes from guest speaker from Poland. Speech that can help in having your interactive project in line, in budget and in time, what finally should guarantee meeting your business goals, gaining advantage over competition and deliver outstanding results.

– Using online as leverage for Growth

Online have proven to be an invaluable source of cost efficient results for most businesses. Building on her extensive experience regarding online business Mette build a case of how online can be used to create exceptional results.

- Social media and real world business in 2010

Facebook, Linkedin, Twitter – the new world of social media have changed the face and function of the internet forever. But social media isn’t just a question about private and social relations; it is also a very important factor that impacts business in a whole new way.

- Advantages of Raw Data

With the raw data from your web analytics tool, your data from your website just got simpler, more powerful and more important for you business. Raw data enables the business integration of your online data with your other data sources : data warehouse, CRM, Call Center, Email and other systems.Enabling a more coherent look at the customer level and across channels, including online.

IMC-Executive Copenhagen is Sponsored by: WebTrekk

– “The role of online in tomorrow’s business”

Taking a look into the looking glass and pointing it forward and get an understanding of the factors and online possibilities which will shape tomorrows business. Which areas should be brought into focus and which areas could potentially turn out to be critical for the business environment of the coming years.

- Aligning your business to your digital opportunities

"There is no such thing as business as usual"

Everybody knows that the internet offers a wide range of opportunities for business to grow, improve and develop both within business and marketing. But today most companies miss out on significant business because they look back at all the failed promised of the internet bubble and underestimate the impact of online on the current and future business environment.

The internet have changed significantly in the last 10 years - Join the training day to update your understanding of the finer points of online and build an overall understanding of the critical factors and business potential that online offer in 2010.

On the training day we focus on these opportunities and factors and help business answer the 5 business critical questions any company most know the answer to, to be able to get utilize the full value of the online opportunities within their market segment.

• What are our online objectives?
• How and where does the internet impact our business?
• What steps must we take to avoid losing market shares and establish a competitive advantage?
• How can we use the internet to meet our existing and potential customers and monitor the competition?
• How do we monitor and act on our online opportunities and activities?

What will you take home?

The concept of the training day is to deliver the maximum business level information to the audience with the highest possible strategical importance.
• A top level understanding of the touch points between your business and the internet
• An overall action plan for which initiatives to consider – and what to consider
• 4 simple steps to ensure the reflections on online factors in your future business decisions

Who should attend?

The day will be centered on building a management level understanding of the potential and threats of the internet and how to use this understanding to improve strategically and operation business decisions to full encompass online. Anyone with on a strategical or decision level of the organization could attend.