Introduction by your host of the day, Lennart Svanberg, founder & producer of IMC

In 2002, Al Ries wrote ”The Fall of Advertising & the Rise of PR”, which shook the advertising world in the past. In 2009, Stefan Engeseth is shaking the Public Relation Industry with his book "”The Fall of PR & the Rise of Advertising”.

Stefan Engeseth is one of Europe's most creative business thinkers and a top ranked speaker. Author, consultant and speaker; Stefan’s ideas range from innovative and future-oriented to bordering on far-fetched. Yet, they all build on the universal truth that without innovation and visions, companies will not grow in today’s highly competitive business world.

The question is, how far are you prepared to go? Stefan will point out how fare Google could go!

Everyone that attend this lecture will get a free copy of his latest book.

Even though everyone knows that a personal letter is more effective than mass-marketing, most companies still use the bulk marketing approach.

This session will focus on thoughts and ideas for increasing relevance and revenue from email marketing by smarter addressing and situation-based handling of messages.

Anders Frankel is the founder and managing director of Apsis, the largest supplier of email marketing solutions in the nordic countries serving over 4 500 customers.

Besides work at Apsis, Anders is also the author of several books on email marketing and a popular presenter on this topic.

Johan Martinsson
Mäklarhuset

Mäklarhuset became the “Realtor of the year”
(Årets Mäklare) in 2007 after a study and research provided by the leading private financial monthly magazine, Privata Affärer, in Scandinavia.

Listen to this session on how a company have dramatically changed its marketing in 10 years and
converted from being heavily dependent on outsourced IT for strategic marketing initiatives into taking more and more inhouse.

Today 20% of Mäklarhusets budget is spent on IT (or Web) - in essence Web Marketing.

Johan Martinsson took over as CEO at Mäklarhuset in 2005 after Mäklarhusets founder dramatically died. During Johans's leadership Mäklarhuset has grown and increased its business significantly and its Swedens third largest Housing firm.

Previously Johan Martinssons assignment includes:
* Managing Director and majority share holder at Grahns AB
* Managing Director for Volvo Event Management which included the startup of Volvo Ocean Race
* Volvo's representative in the Russian Federation

Erik Wallin
Adaptlogic

Examples of how present and new revenues are increased by using behavioral targeting for controlling editorial content and advertising.

Everyone understands that advertising products & services works best when the sender & receiver shares the same interest. But how do you do that in reality on the web?

This session will describe how you can "target" people on the web so they get advertising content that they like. Its a complicated method but the results are amazing.

Dr. Erik Wallin's research consisted of how to increase revenues from digital advertising. The research led him to the startup of Adaptlogic. After 10 years Adaptlogic is quickly becoming an authority in the market for media companies that wishes to increase the efficiency of digital advertising.

Alma mater: Media Technology Nada, Royal Institute of Technology, Stockholm. Adaptlogic provides behavioral targeting systems to the leading industry actors in media and advertisement.

Wolfgang Allisat
Omniture

The world around us is changing at rapid pace, affecting how we communicate, work and live. The Internet and emerging technologies like video, mobile, social media present new opportunities—and new challenges—for marketers to connect with customers.

Today, marketers have the opportunity and imperative of optimising the trillions of these customer transactions that are generated from this growing number of digital channels. Wolfgang Allisat will explain how to unlock the value of your data and deliver the insights necessary to take your business to new heights.

Omniture (Nasdaq: OMTR) has pioneered data-driven marketing research for the past 10 years and are the clear market leader for medium to large sized organizations such as IKEA, Volvo & Disney Corporation.

Recently acquired by Adobe System it will continue to help companies understand why some marketing efforts work or not work. Wolfgang Allisat is the General Manager for Omniture EMEA and has been with Omniture since it started its European operations in 2004.

Steen Rasmussen
IIH Nordics

Over the last 10 years the internet has had severe impact on the way consumers, companies, and business makes purchase decisions. This is not just a minor change in behavior but a change to the core fundamentals of doing business both online and offline. Focus is quickly shifting from “sales” to “purchase” and sales and marketing is steadily blending together into one tightly intertwined activity.

This presentation gives the participants an overview over how the internet in general affects their business and what 4 critical factors they need to take into account when making any major business decisions.

Join Steen Rasmussen to take a peek inside the dark corners of the buyers mind to delve into what changes and motivations have occurred and how we need to use this to adapt our business to the new reality of a world where the internet plays a significant part in any purchase process.

Steen Rasmussen is Executive Partner at IIH Nordic a Cross Nordic Internet Consultancy with offices in Stockholm, Oslo and Copenhagen focused on helping business recognize and take advantage of the online options which best support their business objectives.

As an international speaker on the online business subjects and with more than 10 years of online experience from clients such as Telia, Ikano Banken, SAS and ELLOS, Steens presentation are always based on facts and served with the purpose to enlighten.

Anki Ahrnéll
Swedbank

Lotta Lovén
Swedbank/td>

Marketings role have changed significantly since marketing and product/services are converging and the customer doesn’t separate the marketing experience from the product/services experience.

Anki Ahrnéll and Lotta Lovén will jointly present this fascinating insight into how marketing has rapidly changed its face for major banks.

Both Anki Ahrnéll & Lotta Lovén are senior Marketing Executives with a long & outstanding track record in developing Swedbanks online & offline marketing initiatives.

Claes Pellvik
Ving Sweden

Ving has pionereed in its online marketing methods and online booking now consists of over 50% of their revenues.

Learn how old & new marketing methods work together to create the ultimate marketing mix.

Claes Pellvik, the Marketing Manager of Ving, Swedens biggest tour-operator, will take you through the journey of how they have moved their customer dialogue into the digital arena.

Kim Lehult
Witty AB

Helena Pettersson
Destination.Se

Ulrik Zielfelt
Thewell

Philip Hallenborg
Tradedoubler

Mattias Ageheim
HP

After todays sessions, you should have gotten a pretty good view of how "others" are doing it, what tools you can use to improve your marketing online and some fresh new ideas to take home.

We will end the day with some exciting speakers who have achieved online (& offline) successes in getting the most out of their own & others website in terms of money generated.

The panel consists of:
* Helena Pettersson, Sales Director, Destination.Se
* Mattias Ageheim, EMEA Internet Consultant/Strategist, Hewlett Packard EMEA
* Henrik Svensson, Regional Brand Manager at Nordic Gaming Group
* Philip Hallenborg, CEO Sweden, Tradedoubler
* Ulrik Zielfelt, CEO, Thewell

Moderated by Kim Lehult, CEO, Witty