The more time people spend online – the more people need to meet offline. This might seem like a contradiction but is far from it. All communication tools – from the postman, to the phone, to the web means that more & more people wants to meet face to face.
IMC is a European conference that started in 2000 and since then has travelled the globe to create a meeting place for marketers interested in the latest online developments. Over 4,000 people have so far met through IMC and now has the time come to hit Helsinki in September. In partnership with Snoobi & Kwantic, IMC (The Internet Marketing Conference), launches a two day conference ”IMC Helsinki” on September 15-16 at the Radisson Blu Royal Hotel.
Expect nothing else than the best of the best at IMC Helsinki 2010. Great speakers, great networking and above everything else, great learnings. IMC has always attracted the top speakers & top companies in our Industry and together with the fantastic network Snoobi & Kwantic has in the Nordic Region – IMC Helsinki will touch every aspect of todays modern marketing world concerning Finnish & Nordic companies.
* September 15th; Three separate workshops on Social Media, Analytics & Search with world-class trainers. Our trainers gives you knowledge from a granular level on the latest & best insights on how your organization can leverage knowledge about Internet Marketing.
*September 16th; A full day all integrated conference with world class speakers from Nokia, Valio, NHL and many many more. Expect people from all over the world to make this day a unique networking&learning experience in Helsinki.
Social Media Victories - Real Businesses, Real Campaigns, Real Results by Patrick Schwerdtfeger from TacticalExecution
This powerful workshop analyzes specific tactics used by actual companies in real life situations. Patrick Schwerdtfeger presents successful case histories where organizations have leveraged platforms like Facebook, LinkedIn, Twitter and YouTube to increase revenue and brand awareness. No other educational session will leave you with more exciting ideas and tactical know-how than Social Media Victories.
Patrick Schwerdtfeger is the author of “Webify Your Business, Internet Marketing Secrets for the Self-Employed” as well as “Make Yourself Useful, Marketing in the 21st Century”. To date, his educational podcasts have been downloaded over 50,000 times and his articles have been published on thousands of different websites and blogs.
Room B: Analytics & Leads
9.00
Steve Jackson Co-Founder& Web Analytic Guru, Kwantic.Com
Analytics for everyone by Steve Jackson, the author of Cult of Analytics and Director of Business Insights for Kwantic
How do you build an analytics driven culture into your organization? In this workshop you will learn how to change the corporate culture to one that uses web analytics on a day to day basis. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google. This is a must workshop for any would-be digital marketer.
Using the Web as a Lead-generating tool by Antti Kärki, Snoobi
Getting leads is the lifeblood of a business-to-business organisation. How is it possible, that even 15 years after the web started to explode, most business-to-business organization still doesn't have a functioning process of lead-generation from their website?
Learn from expert trainer Antti Kärki of Snoobi how easy it is to monitor & generate leads on a daily basis from your website.
Room C: Advertising on Search Engines & Optimizing for Search Engines
9.00
Search Engine Marketing for professionals by Terhi Mertanen, Kwantic
There has gone a long way from that phase when companies realized that searching is Internets most popular activity. Today Advertising on Search Engines has surpassed most other activities as the most reliable form of marketing for professionals. Attend this workshop to learn the latest methods of succeeding with Search Engine Marketing.
Keynote: Social Media - the Gateway to Internet Marketing by Patrick Schwerdtfeger, Social Media Guru
For three years, the world has "listened" to people who are active on Facebook, Youtube, Twitter & other Social Media activities. Patrick Schwerdtfeger has during this time grown a reputation by listening & acting on all the opportunities these Social Media channels provide.
Listen to this fascinating story of how you build your reputation online for you & your business by sharing your activities.
Keynote: Customer Centric Approach to the Web by Jukka Ropponen, CEO of Snoobi
The hardest part of Internet Marketing can be to understand where the customer fits into the plans. Everyone is talking about Social Media these days, before it was on Search Engines, and tomorrow - who knows? But one thing remains the same for all companies at all times - you need to focus on the customer. In this session Jukka Ropponen with his extensive corporate background will share his knowledge on how you become Customer Centric on the Web.
Keynote: The State of the Internet Industry in Finland by Jani Muhonen CEO Vilkas Group also representing Internet Industry Finland
The leading Internet Companies in Finland have formed Internet Industry Finland (Verkkoteollisuus ry) to improve the E-Business markets in Finland. In this session Jani Muhonen will outline the general conditions for E-Business in Finland, strength, weaknesses and most important of all, the opportunities ahead.
10.30
Coffee Break
11.00
Breakout sessions - choose one:
Room 1:
Creating a Search Engine Friendly environment at Nokia by Patcharin Hänninen, Marketing Manager at Nokia
One of the worlds largest companies entered the road of making everything online Search Engine Friendly. Patcharin Hänninen has been part of this project from the start. Listen to how a global company tackles the complex task of optimizing every page for the right purpose.
Build relationships with your clients and sell more through email marketing by Marcus Nyman, Country Manager Scandinavia, Emailvision
An overview of how to get the basics right with email marketing to improve your overall email campaign programme; tips on segmentation, deliverability and personalisation along with industry best practice techniques.
Marcus has worked as Country Manager, Sales- and Marketing Manager for leading Scandinavian companies since 2001. He holds a Master of Laws from the Univeristy of Lund. Prior to joining Emailvision, Marcus was the CEO of a Swedish search engine company.
Social Media Marketing in Practice - Case Valio by Joonas Rokka, PhD Marketing, Valio
Joonas Rokka is a newly graduated PhD in Marketing from the Aalto University School of Economics. His expertise lies in social media marketing, consumer behavior, and ethnographic research methods. He currently works as a Digital Marketing Project Leader at Valio. He is also a lecturer and researcher at the Aalto University where he has been teaching courses on branding and marketing for several years. Joonas' defended his dissertation on cultural aspects of social media in May 2010.
Room 2:
Steve Jackson Co-Founder& Web Analytic Guru, Kwantic.Com
How much is conversion rate marketing worth to you? by Steve Jackson, author of Cult of Analytics and Director of Business Insights for Kwantic
Is conversion rate marketing the right thing to focus on? Steve Jackson gives tips and tricks, talks about conversion and ways to use analytics to improve your online marketing and sales.
Keynote: From hockey hero to online marketer by Juhani Tamminen, CEO, Eurotam
Learn how on-line marketing becomes your major tool to sell your product.
By focusing on your inner skills & capacities - you will also help your organization to achieve
Juhani Tamminen gives his lesson how to sell his product in Finland and keep 200-250 public speaking lessions per year.
14.00
Breakout sessions - choose one:
Room 1:
How mobile and web tools can transform traditional services by Michael Quarshie Wellness Foundry, CEO & Co-Founder
MealTracker is a visual food journal that allows you to connect with and get guidance from nutrition professionals. Create your meal journal from pictures taken with a digital camera or cell phone. A simple picture that you upload or send with a mobile application to your MealTracker account. A nutrition specialist will guide you towards a healthier diet or achieving your goal.
Email Marketing: Profitable email personalization by Anders Frankel, CEO, Apsis
Even though everyone knows that a personal letter is more effective than mass-marketing, most companies still use the bulk marketing approach. This session will focus on thoughts and ideas for increasing relevance and revenue from email marketing by smarter addressing and situation-based handling of messages.
Anders Frankel is the founder and managing director of Apsis, the largest supplier of email marketing solutions in the nordic countries serving over 4 500 customers. Besides work at Apsis, Anders is also the author of several books on email marketing and a popular presenter on this topic.
Multichannel & Social Media measuring as part of Web Analytics by Petri Mertanen, CEO of NXC Finland
Listen to Petri's Insights for learning customer behaviour and optimizing marketing communication regardless of media used for creating traffic to your sites.
The Perceived (and real) Dangers of Transparency by Mark Woodward Ecotone
Even though there is a great deal of talk, and even acceptance of social media, it represents a fundamental change in management structure that will still encounter a great deal of resistance from corporate hierarchies. Underestimating the real effects of this can be a mortal corporate error.
Preparation for real social interaction is crucial. It's not enoughto rely on 'common knowledge', or to assume that the executives will understand the ramifications of a social initiative. This need not be a traumatic experience if the expectations are inline with the reality.
Challenging the Science of Guessing by Kalle Heinonen, Adobe Finland
For several decades it has been the Marketers choice to use the strategies of "Play it by the ear" and "Shooting from the hip" which both go under the umbrella of Managing business thru' Science of Guessing & Feeling. During the presentation you will learn that testing your tactics actually work makes sense and that you could do savings in marketing allocation and generate better results by targeting more accurately. It may sound too utopist and therefore these allegations will be supported by various Real Life Cases from the world to back up the findings.
Room 2:
Tomasz Odrobinski, Director Alma Media & Maciej Gałecki, CEO Bluerank
Mascus.com - a global, truly multinational SEO approach by Tomasz Odrobinski, Director Alma Media & Maciej Gałecki, CEO Bluerank
Mascus - where you buy & sell machiner locally is actively operating on more than 30 markets. In this session we will go through the planning and implementing of Search Engine Optimization on both strategic and local (country) levels since three years back.
16.45
Panel Discussion
Panel Discussion: Do we measure it right? Moderated by Steve Jackson author of Cult of Analytics and Director of Business Insights for Kwantic
May 3rd, 2010 | 
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