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Welcome to Internet Marketing Strategy Days, to be held on April 10-12, 2001 in Las Vegas, Nevada. We'll mix Seminars, Workshops and Social Gatherings during this unique Internet marketing conference.
Registration starts at 7:30 a.m. The Program starts at 8:30 am and breaks for lunch at 12:30. Presentations again from 1:30 to 3:00 and Workshops from 3:30 to 6:00. We have a meeting with the World Association of Internet Marketers (WAIM) on Wednesday at 6 PM. You are receiving lunch during all three days plus a networking dinner on Tuesday.
<subject 1>
Choosing a Business, a Brand and a Marketing Strategy
Todays Moderator Lennart Svanberg
• Opening Statement: The Internet Marketing Process by Lennart Svanberg, Editor I-Domain and Projectleader IMS2001
• Trademark and Intellectual Property Issues by Jonathan C. Cohen ICANN
• "Be careful with your choice of Domain Name so you don’t get sued" by Hans Rekestad CEO ClassicVolvo
• Build your business by choosing the best Domains by Torbjörn Hellerstad CEO AktivIT
<subject 2>
Creation of your Web Presence and submit it to the Search Engines
• Introduction by Jim Wilson
• Languages, Techniques and Tools for building the perfect search engine optimized Web site by Shari Thurow Webmaster GrantasticDesigns
• Managing The Site Navigation Process As A Site Grows by Diane Vigil DianeV. Web Design Studio
• Paid Submission by Shari Thurow Webmaster Grantastic Designs
• Paid Crawling by Detlev Johnson
<subject 3>
Market your site and find money to grow
Sponsored by::
• Introduction by Nathan Power Webmaster, PayPerClickSearchEngines
• Pay-for-Performance Search Engines to Maximize Advertising Investment by Craig Wax Senior Marketing Director Goto
•The Pay-For-Permance Market by Craig Pisaris-Henderson President&CTO Findwhat
• The creation of a succesful business model by Dave Mullikin CEO Searchhound
• Funding In Today's Reality by Jack Allweiss
• Finding value in existing businesses by John Kirsten
• New World of Advertising Sales by Tracy Conrad
Workshops on Todays Topics
<subject 4>
Understand the Internet Marketing Technology
Todays Moderator Detlev Johnson
• Opening Statement: Detlev Johnson Editor I-Search and VP Position Technology
• Domain Name Management by Richard Lau CEO MyDomain
• Peer-to-peer technology by Arnaud Fischer Search Engine Expert
• Marketing and System Development by Axel Josefson
<subject 5>
Search Engine Optimization Techniques
• Dynamic Pages by Mikkel Svendsen CEO Joyzone
• Global SEO by Keith Petterson from RedZoneGlobal, Henrik Anton and Ted Wilmarsgård from Relevant Traffic.
• Can you guarantee a No1 Spot by Robert Massa CEO SearchKing
<subject 6>
The Role Of Content In Search Engine Success
• What Content Is by Jim Wilson
• Content As Spider Food - Tim Mayer, Product Manager Inktomi
• Panel Discussions with:
- Craig Wax Senior Marketing Director Goto
- Craig Pisaris-Henderson President&CTO Findwhat
- Dave Mullikin CEO Searchhound
- Tim Mayer Product Manager Inktomi
- Arnaud Fischer Search Engine Expert
- Marshall D. Simmonds Director of Search About
- Joe Sullivan MetaEditor Open Directory
Workshops on Todays Topics
<subject 7>
Forums as Community Building Tools
Todays Moderator Jim Wilson
• Opening Statement: The New Building Environment and Promoting Your Forums by Jim Wilson CEO JimWorld
• Controlling the Environment to encourage growth by Diane Vigil from DianeV
• The role of the Moderator by Janet Berg
• Staff Support and Development by Robert Massa CEO SearchKing
• Forum Software Must Be Powerful by Ted O'Neill CEO Infopop
<subject 8>
Directories, EmailMarketing, Surveys, Newsletter and Linking
• Linking with About by Marshall D. Simmonds Director of Search About
• A presentation of the biggest volunteer based directory by Joe Sullivan MetaEditor Open Directory
• Take the guesswork out of promoting with Marketing Surveys by George Vigil
• Email Marketing by Kalle Blomquist, InnovateIT.Com
• Newsletter and Inbound Links by Jim Wilson, CEO JimWorld
<subject 9>
Interactive Software as a Community Building Resource
• Directories and Publishing Software Builds Loyal Community by John Cokos CTO iWeb
• Controlling The Submission and Review Process by Joe Sullivan MetaEditor Open Directory
• Promoting Your Directory and Forums by Robert Massa CEO SearchKing
• Snagging Fans From Lower On The Knowledge Food Chain by Nick Wilson
• If The Door Is Closed, Go In The Window by Jim Wilson, CEO JimWorld
Workshops on Todays Topics
Look at the outstanding program from IMS2000 in Stockholm
"Having attended the Stockholm meeting, I consider the expense of attending has more than repaid itself several times. Without this sounding to much like a 'sales puff', the opportunity to hear, learn from and meet some of the best people in our business plus get some 'from the source' information from SE [Search Engines] representatives was invaluable. I certainly will be attending one of the conferences this year and would urge anyone who is serious about our market to go also." - Barry Lloyd, MakeMeTop
Read the success story from IMS2000 in Copenhagen
IMS2001 is proud to be organized in association with Searchengineforums . The worlds largest forums for Search engines and more.
The Conference is held at Sam's Town
The World Association of Internet Marketers (WAIM) is holding it's first official world meeting during IMS2001 on the 11th of April
Conference organizer:
Main Partner:
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