Las Vegas 2001: First page

As GoTo's Senior Marketing Director, Craig Wax is responsible for Advertiser marketing communications and product management.

His brand marketing team develops GoTo's lifecycle marketing initiatives including direct marketing, online marketing, the GoTo site, and numerous acquisition and retention related communications. His product management team develops the systems, Web site and tools that GoTo's 32,000+ Advertisers use to set up and manage their GoTo accounts.

He joined GoTo in 1999 after five years with General Mills as a Senior Marketing Manager working on businesses ranging from New Snack Products to cereal brands such as Kix, Trix, and Cheerios. Prior to that, he was a Regional Account Manager with Procter & Gamble. Craig received his MBA from The University of Texas at Austin after spending four years as a Financial Analyst with Exxon Company, USA.

He also holds a BBA in Marketing and Finance from The University of Texas. Away from work, Craig is an avid sports enthusiast who enjoys playing numerous sports including softball, golf and football.