Las Vegas 2001: First page

Lennart, a consultant focused on Internet marketing. Lennart started his Internet Marketing Career in 1998 by launching LennartSvanberg.Com, an Information site about Search Engines, Domain Names and Home Pages. He quickly became known in Sweden as an authority on Internet Marketing and started to make contributions to papers such as Computer Sweden on his findings. His first marketing client, BTS, increased its unique daily visitor statistics with 2,000% during Lennart's leadership, . Lennart is today a World leading authority on Domain Name Strategy, on how to attract the most visitors out of Search Engines and to make Design simple, yet extremely effective for its means. He helps his clients with the choosing of domain names, the making of web sites and the promotion of a web site through search engines.

Project URLs
" BTS Group, http://www.bts.com
" The Internet Marketing Conference, http://www.internetmarketingconference.com
" The World Association of Internet Marketers
" I-Domain Digest

Assignments

BTS Group, Internet Marketer, Webmaster , IT-strategist, 1998 - Ongoing

BTS consists of 150 employees at 10 offices in 8 countries around the world. BTS are consultants within Business Administration and uses Business Simulations workshops as teaching tools. Estimated turnover 2001 for BTS Group: over 200 MSEK.

Work Description
" Lennart is the webmaster for bts.com and intranet.bts.com
" Project leader when establishing Broadband at the Stockholm office
" Project leader for the launch of a global Intranet
" Project leader for making 3 versions of the external web site bts.com
" Establishing BTS at every directory and search engine plausible
" The buying of domain names, the most expensive was BTS.Com
" Analyzing web site traffic for BTS web site
" Technical leader for making conference web site to the Company NCC
" Project leader for the establishment of a single email standard within the BTS Group
" Education of approximately 100 employees in Web site development
" Developing of Investment Relations section at BTS.Com
" IT-Support to users of Windows, Office Applications and customized BTS programs
" Administration of Windows NT Network
" Cooperation with BTS IT-Managers in Stockholm, USA and England

Tools and environments used
" FrontPage 2000 & 98, Dream Weaver 2.0&3.0, Internet Information Server, Mdaemon World Client, Adobe Photoshop, WebTrends Log Analyziser, Unix/Apache for external website bts.com, NT/IIS for internal website intranet.bts.com

" For external website has OOIS, Object Oriented Information Systems, been used. It was developed by Funcform in Malmö and it relies on MySQL for the data and uses Java Applets as a front for updating individual web pages.

" For internal website, intranet.bts.com, has Microsoft FrontPage 2000 been used by installing FrontPage Server Extensions on the IIS - Server.

Reference
Stefan Hellberg, IT-Manager BTS, stefan.hellberg@bts.com, 08 - 58 70 70 00

AAU Aktiv IT AB, Domain Name Strategy, Business Developer and Investment Relations, 1999 - ongoing

Aktiv IT is an E-Commerce company started in 1996. It realized from the start that the best domain name gives a competitive advantage in attracting visitors to a single website. Aktiv IT is an Internet company that shows profit from its business operations.

Work Description
" Domain Name Strategy; responsible for maintaining the current stock of domain names
" Business Development; are buying new domain names for Aktiv IT's web sites, are helping out in launching Aktiv IT internationally, are implementing an internet payment system
" Investment Relations; are helping Aktiv IT in finding investors for its business
" Public Relations; contacts with journalists within the IT-Press

Outrider Sverige, Business Analysts, September-December 2000

Outrider is a media buying Company formerly known as CIA Interactive in Sweden. Are buying digital and "traditional" media for its clients and are market leader within Scandinavia.

Work Description
" A Competitive Analyse Report of the Internet Marketing Industry in Scandinavia (before Outriders launch of its services within Search Engine Optimization and Traffic Analysis)
" The development of a road map I call the Internet Marketing Process. It guides Outrider in how to explain Search Engine Optimization and Traffic Analysis to Outriders' prospective clients.

Adventive.com, Moderator I-Domain, February 2001 - ongoing

Adventives is a provider of over 20 Discussions lists moderated by professionals and read by over 55,000 subscribers from around the world. Adventive is by many considered to be the leading source of information within Internet Marketing. Adventive has four fulltime employees and twenty part-time moderators working from around the world.

Work Description
" Moderator of discussion list I-Domain with over 2,000 subscribers.
" Lennart initiate, lead and moderates discussion about Domain Name Strategy; security, selection, different extensions, new domain names, reselling, appraisals, generics, branding and much more.
" The digest is published on Tuesdays and Thursday and it's edited for 1-2 hours the day before. Lennart selects who will get their post listed, if it should be edited and in what order. He also invites people to the discussion and initiates discussions on his own.

The Internet Marketing Conference, Arranger, 1999 - Ongoing

Lennart started in 1999 to prepare for the arrangement of The Internet Marketing Conference. The first successful conference was held in Copenhagen on the 24th of May 2000 together with the Danish company Itera and the Swedish company Relevant Traffic. After that he joined forces with Dataföreningen Kompetens to produce a second one in Stockholm on the 26th and 27th of October 2000. His third event took place in Las Vegas on the 10th-12th of April 2001 and his next one is scheduled for Berlin on the 13-15th of November 2001.

These event is attended by people from all over the world; United States, England, Australia, Germany, Dubai, Malaysia, Slovenia, Sweden, Denmark is some of the countries the participants has come from. The speakers has been in world class and by some The Internet Marketing Conference is considered to be the most comprehensive Marketing conference available.

Lennart is in full charge for arranging the conferences in collaboration with his partners.

The World Association of Internet Marketers, President, 2000 - Ongoing

During the conference in Stockholm he launched the idea on starting an organization for professionals within Internet Marketing and it was well received by the participants. The World Association of Internet Marketers was formed and Lennart became elected as its first President.

Waim has now around hundred approved professionals' members from around the world and there are several hundred applicants pending for approvals. Waims first annual meeting was held on the 13th of September in Cambridge, England and with 35 people attending, the organization is also a success "off"-line.