Las Vegas 2001: First page

The process of InternetMarketing by Lennart Svanberg

Keywordresearch

An internet marketer starts to research what keywords should be the focus. Keywords can be a single word like "homepages" or several words like "optimized homepages". One website should only focus on a few keywords in able to get high rankings.

Website

The website should be built searchengineoptimized from the beginning. If that is not possible you build information pages that are linked to the official website. You can also analyze your competitors websites by reversed engineering and cloak so you send special pages to the searchengines.

Domainnames

All keywords should also be registered as primarily .com domains and if that´s not possible with other extensions. This makes it possible for visitors to write in your keywords in browsers and directly come to your website. These domainnames should also be the basis for websites with content that are linked to each other in order to gain link popularity.

Browserresearch

Each time a new browser hits the market you should research the functionalities of it. Today the browsers have searchfunctionality built into the address window where you put the url and a special searchbutton which is connected to one or many searchengines. These searchfunctionalities are used by many and therefore important to you.

Submission

All directories must be manually submitted to the right category in order to get ranked by them. Spider searchengines are by themselves searching the web regularly, however if you just created your site or if you made a significant change to your site, you should also submit your site to the spiders by yourself. If you have money to spend you should also pay to get good ranking in pay-per-click searchengines.

Searchengineresearch

The searchengines are constantly changing their way of indexing, what partnership they have with eachother and there are constantly new engines coming. In order to get good popularity you must follow these changes and react according to them. You should by yourself check constantly your rankings and also read what others are saying about the searchengines.

Linkbuilding

The most effective way of getting traffic is by linkbuilding. A good link can get you daily more visitors than all the searchengines together. You either have a popular site that people by themselve link to, else you pay for it like banners, or you create an affiliate program that gives the linker credit for clickthroughs.

Traffic Analyzis

Lastly and most importantly you have to analyze your sites traffic. Each website creates a logfile that tells everything about where the visitors come from, who they are and how many visitor of them you have. This analyzis is the basis for all efforts as it gives you the answers on what parts of your website is successful.