IMC New York Mobile October 12th-13th 2010

IMC New York Mobile October 12th-13th 2010

September 29th, 2010 |

imc

This mobile event launched as MXM:MediaCrossMedia in cooperation with IMC

Event Sponsors

Media Sponsors

Mobile Sponsors

Industry Leaders

Mobile Marketing Goes Cross-Media!
Silo’d Media Mix? Are your Online and Mobile Budgets Different?

Learn how to effectively integrate Mobile into your
Overall Digital Strategy

With portable devices the line is blurring as to What is Mobile and What is Online. By 2013 there will be more then 50% of web usage will occur via Mobile. This growth will require marketers and media companies to combine their approaches to mobile and online

ADObjects and InternetMarketingConference (IMC) have joined forces to bring this first of a series of unique mobile cross-media events in order to discuss how Brands, Agencies, Marketers and Publishers can efficiently enter a strategy of mobile and online convergence.

The goal of this must attend event is to answer critical questions that are key to your converged future.

Hear from 30+ experts from leading companies including iCrossing, Insight Express, Google, MTV, Strawberry Frog and Tweetdeck as they cover major issues such as:

How can I evolve my online customer acquisition strategies for mobile?
How can I leverage a mobile strategy efficiently with my existing online resources?
Should I not just design my existing website to be accessed by Mobile?
What are the best online partners to consider?
How to I manage analytics and social media strategies to include mobile?
What should I do about transferring my online rich media assets (Video) mobile?
How do I incorporate my existing ecommerce strategies with mobile?

For more on the program register at www.internetmarketingconference.com/mobile/NewYork or www.mediacrossmedia.com/newyork201

Events Keynotes and Interviews

Media-Buy-Media Interview

Movement Marketing

Cross Media Publishing

Ralph Simon,
Founder, Mobile
Entertainment
Fourm/CEO, Mobilium

&

TBA

Suzana Apenbaum
ECD,
StrawberryFrog

T. J. Marcheti
VP,Social and
Strategy
MTVN

Featured Speakers (online and mobile experts come together)


Dave Gwozdz CEO of Mojiva	Justin Seigel CO-Founder & CEO of MocoSpace	Ralph Simon, Founder, Mobile Entertainment Fourm/CEO, Mobilium	Joy Luizzo Senior Director, Marketing and Mobile Research, InsightExpress	William Hunt President, Back Azimuth Consulting	Bob Walzcek, CEO, Ringleader Digital	Rachel Pasqua, Director Mobile Group, iCrossing

Andy Miller CEO, CardStar,Inc.	Ujjal Kohli, CEO Rhythm NewMedia	Dan Melinger Co-Founder + CEO Socialight	David Harper Co-founder and CEO PercentMobile	Patricia Clark Head of National Sales, North America InMobi	Sam Mandel EVP of Business Operations TweetDeck	Boris Friedman CEO Crispwireless

Jordan Kasteler Managing Partner BlueGlass Interactive, Inc.	Alan Schulman CEO, U.DIG U.Dig > Digital Innovation Group	Evan Neufeld SVP,Groundtruth	Welby Chen VP, Client Services & Inventory Management,VEVO	Matt Myers, chief marketing officer and co-founder of Shooger	Samantha Skey Chief Revenue Officer ReycleBank	Elliott Nix Senior Executive, Mobile Ads, Google

Eric Hansen Founder & CEO SiteSpect,Inc	Jamie Wells Director, Global Trade Marketing Microsoft Advertising	Michael Bayle VP monetization, Amobee	Marc Theermann Vice President of Mobile	Robert Victor, Vice President, Product and Strategy	Bill Livek Chief Executive officer Rentrak Corporation	Chris Quick Manager,Client Services Mobile Media The Nielsen Company

Special Live Guest! (Mobile Music Means business On-the-Go)

Top Artist MizMetro will give us a pre-taste of on-the-go Music in a pre-launch of her unique Music Mobile Application.

(One of the Worlds Frist Location-based-cross-media Application for on-the-go location tagged concert music sharing)

Convergence Conference (Early Bird Specials!)

meet the crossmedia trainers

Training Day: US$295		Register

Conference Day: US$195		Register

Both days: US$395		Register
With the complexity of a fragmented world of online and mobile learn today in a special training session from several experts with real case-studies and examples of how you can start to have a coherent and efficient Internet marketing strategy today. No need to wait till tomorrow to build that revenue generating positive ROI. => Register today

Matthew Snyder ADObjects,Inc
Meet the World Class Trainers that have years of experience in combining online and mobile into a consistent media plan. Forget about the word “Silo” and start executing on “My Audience”. => Register today

DAY 1 October 12th TRAINING DAY

Room 1. Mobile Marketing Bootcamp - by Matthew Snyder, Adobjects
Matthew Snyder ADObjects	This training session will take any marketer ( traditional to new media) through the practical steps to understand the basics of a mobile marketing process completely. By the end of the day you will be a trained certified mobile marketing expert ready to run and manage mobile for your business in a way to reap the positive ROI necessary to fully embrace mobile with your company. This is session is focused on publishers, agencies, media buyers and marketers to learn what is needed to add mobile to their existing marketing mix and determine the right budgets for taking the plunge. You will learn what to do to mobilize your assets, run a campaign, and make a sexy application for your specific brand and engagement needs.
9:00	Overview of the Mobile Marketing Landscape/Execution/Your Strategy (Today and Tomorrow) At the National Level Mobile in 2010 has broken through to a become a mainstream line item for media buyers at the major agencies. From Mobile Apps to Engagement techniques to deliver mobile marketing campaigns tied to multiple channels, mobile is now a fundamental part of the mix. Today more then 25% of the Users in North America carry around a smartphones and by end of 2011 it is expected to reach close to 50%.
10:45	Break
11:00	Topic 1: Taking the deep dive and learning how make your site mobile This 75 minute session will walk everybody through mobile web site tool on what it takes to get your site quickly mobile.It is an interactive session where you will be have a test account for a mobile web generating tool and you will have the chance to see what it takes to make a basic version of your site (perfection can come later, it is all about getting started)
12:00	Networking Lunch
13:00	Topic 2: Building your own Application This 75 minute session will walk everybody through mobile application site tool on what it takes to get your Brand in the right mobile application form It is an interactive session where you will be have a test account for a mobile application generating tool and you will have the chance to see what it takes to make a basic version of your site ( perfection can come later, it is all about getting started) - What is important from the UIX? - How does it work? Costs and Models - How do I set it up? - How do I get it operational ( releasing it to iPhone/Android) and what are the basics
13:45	Topic 3; SMS and Engagement Platform Set-up and Testing This 75 minute session will walk everybody through mobile SMS site tool on what it takes to get your site quickly mobile. It is an interactive session where you will be have a test account for a mobile application generating tool and you will have the chance to see what it takes to make a basic version of your app ( perfection can come later, it is all about getting started) - What is important from CRM perspective and building your mobile database? - How does it work? Costs and Models - How do I set it up? - How do I get it operational ( releasing it to iPhone/Android) and what are the basics
14:30	Break
15:00	Topic 4: Pulling it all together for a complete Mobile Marketing strategy This session is the wrap-up of taking 3 basic foundations of mobile marketing (Web/Application/SMS engagement and launching the plan. Looking at buying through the Ad Networksm and looking at the overall process of customer aquisition and revenur generation strategies for mobile.

DAY 2 October 13th CONFERENCE DAY

8:00-8:45

Networking and Registration

8:45-9:00

Matthew Snyder
ADObjects,Inc

Welcome/ Overview by Chair
Landscape and Overview of the Converged Marketplace

9:00-9:45

(Michael Bayle
VP monetization,
Amobee + TAB)

[Q&A] From the Eyes of the Media Buyer: Digital State of the Industry- Mobile, Social and Online Marketing Convergence
This Q&A will give you an overview of the overall Digital Marketing Landscape from the eyes of a media buyer and planner. As a marketer how can I look at the big picture, yet on a practical level make online marketing decisions that is best for my company's ROI. Areas such as how the unique elements such as SMS, Mobile Apps, Mobile Web led to a consistent sales process for Brand Makerters overall.

9:45-10:30

William Hunt
President,
Back Azimuth
Consulting
Convergence
Moderator

[Panel] Search Engine Marketing in a multi-device world. Online and Mobile SEO/SEM
As Search has been a key part of the digital media mix, How should I look at the search world now with Androids, iPhones, iPads when I have been building up an existing Search Marketing Strategy Online, How can mobile offer me a consistency of a a variety of new and engagement opportunities for both SEO, SEM, Keyword optimizaiton, Targeting, site content creation etc...... Should I have one site accessable by all built in HTML5 or multiple websites for each of these channels? Is Twitter Search part of the Search Engine marketing mix in the future? How do I optimize my site for real-time search and social media?


Rachel Pasqua, Director Mobile Group, iCrossing	Jordan Kasteler Managing Partner BlueGlass Interactive, Inc.	Elliott Nix Senior Executive, Mobile Ads, Google

10:30-10:45

Coffee Break

10:45-11:30

Samantha Skey
Chief Revenue Officer
ReycleBank
Convergence
Moderator

[Panel] Display Marketing in a multi-device world. Ad networks, Ad Exchanges collide
Two of the largest mobile ad networks of AdMob, Quattro wireless were absorbed by Major Online players recently and the debate ensues over the convergence with online . What do both the online and mobile players say about the topic of convergence and how can I as a media buyer or media seller efficentely manage both Online and mobile simultaneously. Where is display advertising going and the best way to build a cross-platform strategy to reach and engage my consumers. Are the ad networks the answers? How are online and mobile becoming intertwined or is this iPad or iAd strategy causing more divergence?


Dave Gwozdz CEO of Mojiva	Jamie Wells Director, Global Trade Marketing Microsoft Advertising	Patricia Clark Head of National Sales, North America InMobi	Marc Theermann Vice President of Mobile, Admeld	Todd Pasternack Director,Creative Technology Group,PointRoll

11:30-12:15

Ralph Simon
Founder,Mobile
Entertainment
Fourm/CEO, Mobilium Convergence
Moderator

[Panel] Mobile Applications in a Converging world. Future of Brand Marketing
Apps have been those creative new and engaging marketing products that have exploded with the growth of iPhone, Android, iPad. How can I as a digital marketer really best leverage the costs associated with an application and link it to my overall digital strategy. What should I do today. This panel of experts will review the right strategies and solutions for you asa marketer to make those right decisions.


Boris Friedman CEO Crispwireless	Andy Miller CEO, CardStar,Inc.	Matt Myers, chief marketing officer and co-founder of Shooger

12:15-1:15

Eric Hansen
Founder & CEO
SiteSpect,Inc

Lunch (Sponsored)
Sitespect will give an overview of their new cross-media marketing analytics platform

1:30-2:15

T. J. Marcheti
VP,Social and
Strategy
MTVN

[Keynote] From the Publisher Eyes: Convergence Marketing

2:15-3:00

Evan Neufeld
SVP,Groundtruth Convergence
Moderator

[Panel] Social Media Marketing in a converged world
Every marketer is now looking to social media as another channel for marketing, this keynote will take a deep dive into the overall monetization of social media in general from online to mobile. to games to embedded apps or conversations. Brands creating there own fan pages .


Justin Seigel CO-Founder & CEO of MocoSpace	Dan Melinger Co-Founder + CEO Socialight	Sam Mandel EVP of Business Operations TweetDeck	Robert Victor, Vice President, Product and Strategy

3:00-3:15

Coffee break

3:15-4:00

Convergence
Moderator

[Panel] Crossmedia Analytics, bridging, understanding the ROI crossplatform
We all hear that mobile is 3~6X more effective then online. Well what are the tools and methods for me to see cross-channel and understand the ROI for a multi-screen, multi-modal campaign. This session is a how to with some of the leading crossmedia analytics companies to share the best practices and case-studies.


Joy Luizzo, Senior Director, Marketing and Mobile Research InsightExpress	David Harper Co-founder and CEO PercentMobile	Bob Walzcek, CEO, Ringleader Digital	Chris Quick Manager,Client Services Mobile Media The Nielsen Company

4:00-4:45

Alan Schulman
CEO, U.DIG
U.Dig >
Digital
Innovation Group
Convergence
Moderator

[Panel] Video and RichMedia as the Effective Marketing Channel in the Converged World
Yes- we have seen limits on the bandwidth of the mobile networks, but with Wifi and the latest infrustructure releases and devices for mass-video streaming, it this not the killer app for marketers? The iPhone has embedded two camera's for video calls, and the ability to consume video has gotten better and better, lets have a look at the latest you can do as a marketer for video marketing in a converged world.


Ujjal Kohli, CEO Rhythm NewMedia	Welby Chen VP, Client Services &Inventory Management, VEVO	Bill Livek Chief Executive officer Rentrak Corporation

4:15-5:30

Suzana
Suzana Apelbaum
ECD,
StrawberryFrog Convergence
Moderator

[Keynote] Movement Marketing ( or Moving Mobile?) "Emotional Movement On-the-Go...
"Emotional Movement On-the-Go"
Branded content, branded entertainment, cross-media marketing, cloud marketing, viral marketing, cause marketing, guerilla marketing -- you may be tired of these names. I am. But the truth is, in order to keep up with consumers' constantly mutating behaviors, advertising must keep reinventing itself or dress up in different names and approaches. Suzana Apelbaum, ECD Strawberry Frog will share with us how to Jump into that Movement! ( Literally".

RECEPTION

Important dates

Start date:

Wednesday, September 29, 2010 - 8:14am

Last date for registration:

Wednesday, September 29, 2010 - 8:14am

End date:

Wednesday, September 29, 2010 - 8:14am

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