Montreal 2004: First page Agenda-at-a-glance Day 1 Day 2 Day 3 Speakers Sponsors Reports

Overview
Learn How Leading Marketers Win Online

The goal of an IMC conference is that attendees walk away with the knowledge required to confidently lead a major corporate interactive campaign.

Our value is not just in providing the information to accomplish this, but also in dispelling the myths, allowing our clients to proactively avoid costly mistakes that are common to this rapidly changing industry.

Following morning keynote speeches, throughout the rest of the day 3 breakout rooms offer a wide choice of topics, panels, and seminars. The three days are each focused on a theme:

Monday April 5:
Business day will show you the business models and methods that win customers and revenues Online. Business Day talk and panel themes include:
	Bringing offline brands online
	Web site quality and usability
	Integrated Online-offline campaigns
	Winning case studies
	Legal issues, trademarks & domain names
See day 1 agenda
Tuesday April 6:
Technology day will show you the software and tools used by web marketers, and will discuss and compare the functioning of important Internet services. Search engines are a central focus for technology day as well as
	E-mail and banner ad services
	Measuring web traffic and campaigns
	Search engine promotion strategies and methods
	Pay-per-click campaigns and ROI
	New technologies (digital television, palmvertising)
See day 2 agenda
Wednesday April 7:
Since the earliest days of the Internet, people have been the sometimes forgotten factor in online marketing campaigns. People day will show you how small decisions can have great impact on the success of an Online campaign:
	How website usability influences traffic and sales
	Permission (e-mail) marketing campaigns
	Community building
	Online portals
	Relationship marketing
See day 3 agenda