Pulling no punches and taking a 30,000-foot objective view, Geoffrey will enlighten you with context, clarity and a framework for planning your own online strategies.

Web Site Globalization Best Practices: Planning for success
Simon Laight, Ion Global
As it moves into its second decade of development, the World Wide Web has become a powerful global business tool with profound implications for businesses to sell products to their customers around the world. There is tremendous opportunity for businesses to greatly expand their customer base, but there are many pitfalls for a business that is accustomed to addressing a strictly English-speaking, North American-based audience. These pitfalls need not be so dangerous. Planning a strong global strategy ahead of time can save a business considerable time, money and energy in the long-term.

Online Marketing Competitive Intelligence
Jonathan Calof, PhD. Director, Canadian Institute of Competitive
Intelligence, Associate Professor, University of Ottawa
Gathering information is the lifeblood of the marketing process and the Internet has become a focal point for this. We need better intelligence to improve our company’s position in the marketplace but what is competitive intelligence? How does the internet help in the development of it? During this session, Jonathan Calof will describe several intelligence projects which have used the internet and outline the essential principles of competitive intelligence.

Search Engine Marketing: State of the Industry
Barbara 'webmama' Coll, President, SEMPO.org
In this session, Barbara Coll, President of SEMPO, and CEO of WebMama.com, provides an overview of the SEM industry with an emphasis on showing you how to get the best ROI from your search dollar. Who are the players? What are the different kinds of search marketing? Where are smart companies putting their money now? The session will also include predictions for the future and case studies in 'organic' and paid search optimization.

Rules and Precision Marketing - Challenges for Building Integrated Local and Global Services
Stephan Darbell, Integrata Products
To challenge both the local and the global competition is one important key factor to all companies' future business successes. New entrants on the global and local markets are just a matter of time in many branches and competition will always be stronger. Your old customers brand loyalty could be just one click away to leave you forever. So when you create a customer centric integrated global and local long-term strategic approach you need more to the strategic focus agenda than the just the focus of the translation to different local languages and ip lookup systems.

1 What are the predictions for e-commerce growth, and which can you believe?    When will the growth slow?
2 What categories are doing well online, and why?
3 What lessons can marketers learn from product categories outside of their    industry?
4 What strategies and techniques are successful marketers using to fully exploit the    interactive channel (and what mistakes are they avoiding)?
5 What does the data say about the Internet and it’s role within an integrated    marketing strategy?
6 What do you need to know about the online consumer to maximize your selling    impact, online and off?

Getting More Out of Email
Eric Melka, GotMarketing, President and CEO
Email tends to be overused as a blunt, mass market tool, but under-used as a one-to-one communication tool. Learn how to harness the real power of email by switching tactics from ineffectual "blasting" to intelligent communications made relevant by personalized content and timely, individual delivery. As the focus of each campaign tightens, the possibilities grow: PR, subscription renewal, fundraising and more. Email - delivering more than just a message.

Internet Advertising Budget Management
Speaker TBA
How much should you be spending on search engine advertising? And how do you stay to budget in a marketplace that constantly changes in terms of price and traffic? The talk outlines the business rationale as well as strategies and tips for deciding and managing your online ad spend.

The only true measurement for E-marketing campaigns is - "quality sales leads"
Brian Bakstran, Director Worldwide Marketing Programs, Concord Communications
Has this happened to you? You spend time, resources, and money on e-marketing campaigns only to gather hundreds and hundreds of useless leads! Brian Bakstran, Director of Worldwide Marketing Programs at Concord Communications, a publicly traded software management company, will share proven techniques that can help you design and implement e-marketing campaigns that attract the right audience from the right companies, ensuring your sales force receives the right kinds of marketing leads!

Reaching Emerging Markets
Lucas Morea, CEO, LatinEdge Inc.
The future of the Internet clearly lies with emerging markets. Lucas Morea, founder of one of Latin America's largest educational community, will demonstrate how Monografias.com and other online properties generate revenue for advertisers in an environment where actual e-commerce activity is very low. He will address the challenges of selling into the large, growing Latin American market--including the differences in how people think and how they buy--plus suggestions on how to reach the lucrative US Hispanic market.