Internet Marketing Conference

Agenda Overview for IMC New York, October 19-21, 2011

DAY 1: Wednesday, October 19, 2011

TIME	SESSIONS
8:00 – 9:30	Registration & Breakfast
	Track 1: Introduction to Online Marketing	Track 2: Online Marketing Design	Track 3:Email Marketing
9:30 – 10:30	Session 1a Understanding the Internet & the Web	Session 2a Website User Interface Design	Session 3a Building and Managing an Email Database
10:30 – 11:00	Exhibits / Break
11:00 – 12:00	Session 1b Web Marketing Principles	Session 2b Designing for Mobile & Tablets	Session 3b The Laws of Email Deliverability
12:00 – 1:30	Lunch
1:30 – 2:15	Session 1c Content-Centric Marketing	Session 2c Designing Winning Email	Session 3c Get Them to Open Your Message
2:20 – 3:05	Session 1d Getting Attention and Driving Traffic	Session 2d Usability Studies	Session 3d Designing Winning Email
3:05 – 3:45	Exhibits / Break
3:45 – 4:30	Session 1e Customer in Control – Marketing in a Social World	Session 2e The Voice of Customer: Insight from the Sources Mouth	Session 3e Measuring Email Marketing Success
4:35 – 5:20	Session 1f Measuring Online Marketing Success	Session 2f Web Site Clinic – Only for the Brave	Session 3f Testing Email Campaigns
5:20 – 7:30	Expo Reception
6:00 – 7:30	Web Analytics Wednesday

DAY 2: Thursday, October 20, 2011

TIME	SESSIONS
8:30 – 9:30	Registration & Breakfast
	Track 4: Online Advertising	Track 5: Search Marketing	Track 6: Social Media Marketing
9:30 – 10:30	Session 4a Display Advertising	Session 5a Search Engine Optimization	Session 6a Understanding Social Media
10:30 – 11:00	Exhibits / Break
11:00 – 12:00	Session 4b Online Ad Networks	Session 5b Pay-Per-Click Search Marketing	Session 6b Initiating Social & Business Response
12:00 – 1:30	Lunch
1:30 – 2:15	Session 4c Session Cancelled	Session 5c PPC Keyword Superiority	Session 6c Monitoring Social Media (Awareness, Influence, Sentiment)
2:20 – 3:05	Session 4d Behavioral Targeting & Remarketing	Session 5d Content Curation for Search	Session 6d Hyper-Targeting on Facebook & Linked In
3:05 – 3:45	Exhibits / Break
3:45 – 4:30	Session 4e Mobile Marketing – Location-Based & Proximity Advertising	Session 5e Local Search	Session 6e Community Management – A New Profession
4:35 – 5:20	Session 4f Social Advertising – Hyper-Targeting on Facebook & Linked In	Session 5f Search Analytics	Session 6f State of the Art Social Tools

DAY 3: Friday, October 21, 2011

TIME	SESSIONS
8:30 – 9:30	Registration & Breakfast
	Track 7: Unconventional Online Marketing	Track 8: Continuous Improvement	Track 9: Managing Web Marketing
9:30 – 10:30	Session 7a The Power of Online Video	Session 8a Segmentation & Personalization	Session 9a Setting Online Marketing Goals
10:30 – 11:00	Exhibits / Break
11:00 – 12:00	Session 7b Mobile Marketing	Session 8b A/B & Multivariate Testing	Session 9b Building the Team: Crucial Skills and Talents
12:00 – 1:30	Lunch
1:30 – 2:15	Session 7c Creating Apps that Sell	Session 8c Landing Page Optimization	Session 9c Online Marketing Management & Governance
2:20 – 3:05	Session 7d Augmented Reality	Session 8d Shopping Cart Optimization	Session 9d Building a Culture of Exploration
3:05 – 3:45	Exhibits / Break
3:45 – 4:45	Session 7e In-Game Marketing	Session 8e Voice of Customer: Surveys, Focus Groups, Panels	Session 9e Competitive Analysis