Speakers at IMC New York October 19-21, 2011
Learn from Experts, Vendors and Each Other:
Amy Africa, CEO, Eight by Eight
Amy Africa has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 15 years. Amy has been widely published in industry magazines and has been featured at web conferences around the globe. Her depth of knowledge, backed by intensive field testing and web user studies, has earned her the reputation of a voice to be heard on Internet topics ranging from site improvement, traffic building to analytics, email marketing and mobile.
Session 2a. Website User Interface Design
Session 2c. Designing Winning Email
Session 2f. Web Site Clinic – Only for the Brave
Session 3d. Designing Winning Email
Gary Angel, President & CTO, Semphonic
Gary is co-founder and President of Semphonic, one of the leading web analytics consultancies in the United States. Semphonic’s clients include some of the largest Financial Services, Media, and Health and Pharma companies in the world. Clients he manages at Semphonic include American Express, Charles Schwab, Nokia, Turner Broadcasting, the BBC and Genentech.
Semphonic concentrates on web analytic verticals without a clear ecommerce transaction component and has built substantial practice specialties around lead assessment and integrated marketing communications, web analytics data integration, SEM Analytics, mobile measurement and measuring engagement.
Gary is a frequent speaker at analytics events (and hosts Semphonic’s X Change Web Analytics Conference for enterprise analytics managers), publishes frequently on DM Review, ADOTAS and a variety of print and online publications, and blogs at http://semphonic.blogs.com/semangel/.
A graduate of Duke University, Gary has 20+ years of experience in data analytics for marketing and operations and lives in San Francisco with his wife and two daughters.
Ernest Barbaric, Social Media Strategist & Speaker at Ernest Barbaric & Company
Ernest Barbaric is a trusted authority on social media strategy. He works with organizations to increase market share, launch new products and connect with their ideal customers.
His insights come from over 12 years of direct experience both as a founder of social networks and a marketing strategist. His work on engagement triggers is currently being adopted by Mount Royal University where he is also developing a full social media certificate program.
Session 6a. Understanding Social Media
Session 9a. Setting Online Marketing Goals
Jill Bastian, Training & Education Manager, VerticalResponse
Jill Bastian is the Training and Education Manager at VerticalResponse. She has been with the company for nearly 7 years, starting out in the Customer Service department. Her experience in the organization and her understanding of the product and email marketing make her a great resource for both customers and employees alike.
Joel Book, Principal, Marketing Research & Education Group, ExactTarget, Inc
In a career spanning more than 30 years, Joel Book has participated in the transformation of direct marketing from its roots in direct mail and direct response advertising to the data-driven dialogue of contemporary direct marketing that is powered by Email, Mobile, and Social Media. He is among the most respected speakers on interactive marketing in the country. As ExactTarget’s “Emarketing Evangelist,” Joel teaches organizations how to use digital media and marketing technology to accelerate marketing and sales performance.
Mark Book, Senior Content Developer, (The Third Act:), Digitas
As Senior Content Developer for The Third Act:, Digitas’ brand content offering, Mark helps lead content innovation and strategy for the New York office. In his role, Mark consults across the Digitas network of clients including Kraft, Guthy-Renker, KitchenAid, P&G, Kraft and TIAA-CREF.
Mark is also charged with driving video portal activation and strategy. As social content transforms content partnerships today, he also works alongside members of Digitas’ social practice to ensure the agency is offering creative content solutions that build sustainable communities. For the last two years, as part of the Kraft Content team, Mark helped orchestrate key programs that have both drove sales lift and increased consumer participation.
Prior to working with Digitas, Mark served as an assistant talent manager at one of the leading entertainment firms in Hollywood. Mark has brought his knowledge of talent and negotiating skills to add a celebrity layer to brand content programs.
Jason Brush, Executive Vice President, User Experience Design, Possible Worldwide
Jason Brush is Executive Vice President of User Experience Design at Possible Worldwide, where he directs the company’s Interaction Design and Information Architecture practices across the Web, mobile, desktop computing, and interactive environments. Prior to Possible, Jason was EVP of User Experience Design at Schematic, where he led projects for a diverse set of clients, including Sony, Nokia, BMW, Orange, the BBC, ABC, Comcast, Motorola, and Microsoft.
Widely recognized in the industry for his expertise, Jason has been a featured speaker at events sponsored by Microsoft, Apple and Pixar. He also teaches interaction design at the Art Center College of Design in Pasadena, and interactive media production at UCLA’s department of Film, Television & Digital Media. In addition to teaching, Jason serves on the advisory board for the UCLA Center for Research in Engineering, Media and Performance (REMAP).
Zach Clayton, Founder & CEO, Three Ships Media
Zach Clayton is the Founder & CEO of Three Ships Media, a digital marketing agency focused on helping corporate marketer acquire customers through an online sales channel. Zach leads the strategic direction of the team and advises certain clients on digital media strategy. Zach is also deeply engaged in developing the quantitative metrics utilized to assess client performance.
Zach serves as Chairman of New Media Campaigns, a technology and online marketing company based in North Carolina which he co-founded in 2006. He currently serves on the Board of Directors of Global Citizen Year, on the Board of Carolina for Kibera, on the Foundation Board at the University of North Carolina at Chapel Hill’s School of Journalism and Mass Communication, and the Board of Advisors for the Broughton Capital Foundation.
He holds a M.B.A. from Harvard Business School where he graduated with high distinction (Baker Scholar). Zach holds a B.A. from UNC Chapel Hill, where he was a Morehead Scholar and elected to Phi Beta Kappa.
Session 4a. Display Advertising
Session 9e. Competitive Analysis
Kevin Buerger, VP, North American Sales and Client Services, Jellyfish
Kevin is head of North American Sales and Client Services for Jellyfish, a performance-based full service Online Marketing Agency. Kevin opened up the North American operations in 2010 and has added clients like Gamestop, McGraw-Hill, Wolters Kluwer and iYogi. Kevin has held senior strategy, marketing and business development positions with Reed Elsevier, The Washingon Post Company and Disney Interactive. Prior to joining Jellyfish, Kevin was head of sales and account management at The Search Monitor, a search marketing tool provider to large advertisers and ad agencies. Kevin holds a degree in business from University of Vermont.
Based in London and New York City and established in 1999, Jellyfish has been delivering successful and award winning paid search campaigns since the birth of pay-per-click in 2000. We pride ourselves with being the first large agency (not super affiliate) to offer a self-financing, full-transparancy and risk free solution for running Pay-Per-Click campaigns.
Alan Danzis, Vice President, Social Media Strategy, Ketchum Social Media Group
Alan Danzis has been with Ketchum for nearly five years. He is Vice President, Social Media Strategy in the Ketchum Social Media Group. Even though his specialization is in social media, he also maintains a number of tech and men’s contacts at long lead publications and blogs, pitching tech products to them on a regular basis.
In the past, he was also responsible for extensive media relations for a number of notable Web 2.0 companies, as well as for AT&T Business and AT&T Government during the launch of their VoIP platform for businesses; and corporate reputation management for clients such as Consumer Reports and dMarc—providing counsel on maintaining brand positioning before and after a planned acquisition by Google.
Alan graduated with a degree in Communications, with a specialization in Writing, from Loyola College in Maryland. He writes regularly for the tech blog DVICE and Foursquare-centered blog About Foursquare. He lives in Hoboken, NJ.
Andrew Edwards, CEO, Technology Leaders
Andrew Edwards is CEO at Technology Leaders, a web analytics consulting company he founded in 2002.
Technology Leaders provides web analytics and web site user-tracking expertise to leading organizations throughout North America and the world. His firm specializes in providing both business and technical skills to serve the complex digital marketing needs of its customers.
Andrew leads a team of the most talented consultants in the industry, writes regularly on the subject of web analytics and digital marketing for top industry publications, and is a founding members of the Web Analytics Association: http://www.webanalyticsassociation.org/?page=aboutus
Andrew is also an award-winning, nationally exhibited painter and his work is in numerous private collections.
Kristoffer Ewald, SVP Digital Strategy, Guava
Kristoffer Ewald is an internationally recognized digital marketing and strategy consultant with 15+ years of experiences. His career have included a web agency called Silvertags in the happy days of pre 2000 internet, NXT@Copenhagen Institute for Future Studies to incubating THNK, an innovation consultancy that sold to Saatchi & Saatchi in 2003. Later he launched The Milk, a first mover on online strategies consulting focused on usability, behavioural analysis and analytics, later acquired by Guava – a large Nordic Agency with offices across the Nordics and the UK, itself af subsidiary of Netbooster group based in Paris. Kristoffer now leads the strategy efforts that delivers data-driven optimization strategies to strategic clients. also, Kristoffer have been active in the Web Analytics Association since it’s early days and have participated in the Research Committee since. Currently Kristoffer is a member of the board at Danish Digital Agencies. Kristoffer is a very popular and well received international speaker with well over 60 talks on his path. He also owns a private Holding Company and lives with his wife and two young kids in Copenhagen where he rides his bike to work and dreams of the days when there was still enough free time to go adventure racing.
Kathleen Fealy, President, Web Strategist Consultant, Certified Usability Analyst,
KF Multimedia & Web, Inc.Kathleen Fealy, President of KF Multimedia & Web, Inc., a NY-based search consultancy, creates holistic web strategies employing user-centric design, search engine optimization, social media and usability. Kathleen is published in industry magazines and speaks at industry events, including SES, on SEO, usability and social media. She is Co-Chair of SEMPO’s Education Committee and a UPA member. She holds a BA from Marquette University, Multimedia Technology Certification from NYU-SCPS and is a HFI-Certified Usability Analyst.
Andre Gaulin, Director, Agility Solutions, Agility CMS
Andre Gaulin is a Toronto based technologist with a focus on emerging technology. Currently, he is the Director of Agility Solutions at Agility CMS.
Andre is a graduate of the University of Toronto with a specialist degree in Geography and Geographic Information Systems. Early in his career, Andre transitioned into the world of web development and has never looked back. He has had the pleasure of delivering solutions for some of Canada's biggest brands including MuchMusic, CTV, CityTV, and Cineplex Entertainment to name a few.
Andre's focus on usability, information architecture, the mobile web, and rich broadband media have allowed him to transform high level concepts into successful and engaging online properties.
Jon Gelberg, Chief Content Officer, Blue Fountain Media
As Blue Fountain Media’s Chief Content Officer, Jon Gelberg works closely with all departments, helping to hone much of the written and verbal communications produced by the company. Gelberg is a regular contributor to the Yahoo! Advertising blog and is a guest columnist for BNET, YoungEntrepreneur.com and Alister & Paine.
He honed his communications skills as a journalist, winning more than 20 national, state and regional journalism awards. He has been honored by the Associated Press Sports Editors, the Professional Football Writers of America, The Society of Professional Journalists and many other organizations. Gelberg left journalism in the late 90s to enter the digital world. As LuxuryFinder.com’s executive vice president, he handled all communications duties for the web’s first e-commerce luxury portal, then went on to Marquis Who’s Who, where he was Senior Managing Director for Special Projects.
Educated at Brandeis University and Columbia University’s School of Law, Gelberg’s eclectic resume includes stints as a lawyer (specializing in First Amendment issues) and as a stand-up comedian.
Eyal Goldwerger, Chief Executive Officer, TargetSpot, Inc.
Eyal Goldwerger is the Chief Executive Officer of TargetSpot Inc., the nation’s largest digital audio advertising network. Eyal is a seasoned entrepreneur with diverse experience leading technology ventures in a variety of industries. Most recently, he was Chief Executive Officer of XMPie Inc., a software company providing marketing applications to enterprises, agencies and commercial printers. Eyal led XMPie through rapid growth up to its successful acquisition by Xerox Corporation. Prior to that, Eyal held various leadership positions, serving as EVP Consumer Products & Distribution at a contextual online advertising network, and was Founder and CEO of GoCargo.com, an Internet-based global trading system for container shipping capacity. Previously, he was a consultant at The Boston Consulting Group in New York.
Eyal is a Board Member at Galil Software, which provides R&D and QA outsourcing services in a wide range of domains. He holds an MBA from INSEAD, and a B.A. in Economics, Rector’s Honor, from Tel Aviv University.
Jeff Greenfield, COO & Co-Founder, C3 Metrics
Greenfield’s history of technology and marketing initiatives have served blue-chip clients including: GlaxoSmithKline (NYSE: GSK), Kimberly-Clark (NYSE: KMB), Sony BMG, Black & Decker (NYSE: SWK), Forest Labs (NYSE: FRX), Plum Creek (NYSE: PCL) and more. Prior to his co-founding and development of C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media detailing industry statistics, gaps, and trends. He’s been a featured speaker at The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily. Greenfield began his career building a 75-person multi-million dollar practice featured in Chapter 5 of ‘Buzzmarketing: Get People To Talk About Your Stuff’ from Penguin/Portfolio. Greenfield is an instrument rated pilot and holds a class “E” FCC radio operators license (NQ4F).
Eric Hansen, Founder & CEO, SiteSpect, Inc.
Eric Hansen is the Founder & CEO of SiteSpect, Inc., and the chief architect of the firm’s non-intrusive technology for multivariate testing, behavioral targeting and digital marketing optimization. SiteSpect enables web marketers to optimize their web and mobile sites quickly and effectively without IT involvement.
Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, an Internet development and consulting firm specializing in large-scale web engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine.
Prior to Worldmachine, Eric held product management and software engineering positions at several Boston- based technology firms including Princeton Transportation Consulting Group (Logisitcs.com), Raytheon Company, and the Center for Clinical Computing at Harvard Medical School.
Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology. He received a degree in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.
Session 8b. A/B & Multivariate Testing
Session 8c. Landing Page Optimization
Alex Hawkinson, Chief Product Officer, ReachLocal
Alex Hawkinson has served as ReachLocal’s Chief Product Officer since March 2011. Previously, he was ReachLocal’s SVP and General Manager for Digital Presence, responsible for developing and bringing the Company’s ReachCast product to market. From 2005 to 2010, Mr. Hawkinson served as Chairman and, beginning in 2009, as Chief Executive Officer of SMB:LIVE, a developer of digital presence and reputation management solutions for SMBs that was acquired by ReachLocal in 2010
Session 1e. Customer in Control – Marketing in a Social World
Sebastian Hempstead, VP North America, Brandwatch
Sebastian Hempstead is the VP for Brandwatch North America. He previously headed up the Brandwatch Sales and Account management teams in Europe. He’s worked on a large number of projects from the ground up, including everything from solution design to query string writing. He’s learned a lot from winning and working with some great clients and always aims for his talks to give something helpful to the audience.
Session 6c. Monitoring Social Media (Awareness, Influence, Sentiment)
Jon Jackson, Chief Executive Officer, Mobile Posse
As Founder and CEO, Jon Jackson provides the vision and leadership behind Mobile Posse’s mission to create a revolutionary and trusted mobile channel through the active idle screen. Jon brings more than 17 years of strategic, operational, and technical leadership experience to Mobile Posse from recognized companies ranging from a major Internet powerhouse to a television cartoon studio. Prior to forming Mobile Posse, Jon spent over 8 years in a variety of management and technical roles at AOL, as the company brought interactive advertising into existence. Previously, Jon was the CTO of Frederator, producers of the Emmy-nominated “The Fairly OddParents” and “Chalkzone.” A recognized expert in interactive advertising and new product development, Jon has also provided management and technology consulting services to companies like HBO, Viacom, and PRIMEDIA.
Jon holds a BA in English Composition from George Mason University.
Dixon Jones, Marketing Director at MajesticSEO
Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic SEO, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry. In bringing the technology to the search marketing industry has resulted in an eConsultancy award and a user base of thousands from WordTracker to Microsoft . The data provides users with detailed link data from anchor text to crawl date.
He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.
Alhan Keser, CMO, Blue Fountain Media
Part-SEO, part-conversion fanatic, Alhan Keser leads the online marketing arm of Blue Fountain Media, a web design & marketing company in NYC. His and his team’s expertise has been called on by The New York Times, Wall Street Journal, and Washington Post. Outside of work, he’s been known to ride his bike cross country and has been spotted training for adventure racing.
Kevin Lee, Founder & CEO, Didit.com
Kevin Lee, Didit Founder & CEO, has been an acknowledged Search Engine Marketing (SEM) expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro technology for SEM and Display. His most recent book, Search Engine Marketing, has been widely praised as a must-have for search marketers. A founding board member of SEMPO.org and its first elected Chairman, Kevin is an active speaker at top conferences including SES, SMX, DMA Annual, eMetrics Marketing Optimization Summit, Internet Retailer, the eMarketing Association Summit and more. Kevin earned his MBA from Yale School of Management in 1992.
Session 5b. Pay-Per-Click Search Marketing
Session 5c. PPC Keyword Superiority
Ellery Long, Social Media Manager, VerticalResponse
Ellery is the social media manager at VerticalResponse, a leading provider of self-service email marketing, online surveys and direct mail services for small businesses. In this role, Ellery leads the strategy and execution of VerticalResponse’s own social media marketing as well as educating VerticalResponse customers on how best to leverage social media for their own marketing efforts.
Ellery holds an MBA with honors from Vanderbilt University and a Bachelor’s degree in photography and cultural anthropology from Hampshire College. He has worked as a marketing consultant with many companies, from early stage technology startups to multinational brands and everything in between. In a previous life Ellery was a photography producer in New York City, working in the fashion and advertising industries. Though his life is far less glamorous now, he assures us he is having much more fun. Ellery lives in San Francisco and enjoys geeking out on Twitter and dabbling as a part-time gourmand
Stephanie Miller, VP, Email & Digital Services, Aprimo
Stephanie Miller is a passionate customer advocate – helping digital marketers improve performance and customer engagement by creating amazing customer experiences. She is the Vice President of Digital & Email Services at Aprimo, an integrated marketing software platform provider. She is a frequent speaker and writer on digital marketing.
Stephanie has nearly 20 years of marketing, publishing and consulting experience building and managing integrated direct marketing programs. An online marketing pioneer, she was the first publisher of The Wall Street Journal Interactive Edition. She has held executive-level marketing positions with Return Path, Hotmail and RealNetworks and worked for six years as a marketing consultant in Silicon Valley.
She is the co-author of “Sign Me Up! A Marketer¹s Guide to Creating Email Newsletters that Build Relationships and Boost Sales.”
Ravdeep Sawhney, Co-Founder & Chief Product Officer, Get Me Listed Corp.
Ravdeep has been involved with Local SEO since 2009 where he was instrumental implementing processes to effectively research, analyze and manage clients’ local search campaigns to consistently deliver a quality service, prior to co-founding Get Me Listed.
Ravdeep is the co-founder and chief product officer at Get Me Listed where under his vision and management the development of a local search marketing analytics platform with a recommendation engine is currently in BETA online.
His role at Get Me Listed keeps him abreast of developments and changes in local search marketing and previous international product management experience with his global perspective brings great insight into creating effective marketing and local SEO strategies.
Dinakar Nathan, Head, Mobility Technology Consulting Practice, Persistent Systems
Dinakar Nathan is head of Persistent Systems, Mobility Technology Consulting Practice. Dinakar brings more than 25 years of technology management acumen and business strategy solutions to Fortune 1000 enterprises. Prior to Persistent Systems, he worked at Infosys Technologies providing customer services technology solutions and enterprise mobility consulting across vertical industry segments (Telecom/CSP, High-Tech and Discrete Manufacturing, Banking, Insurance, HealthCare, Retail & CPG). Dinakar has an executive management degree from The Wharton School of the University of Pennsylvania, an MS degree in Industrial Engineering & Information Systems from Northeastern University, an MS in Mechanical Engineering from University of Florida, and a BE Honors degree in Mechanical Engineering from Anna University (Chennai).
Session 4e. Mobile Marketing – Location-Based & Proximity Advertising
Chris O'Hara, Senior Vice President, Sales and Marketing, TRAFFIQ
Chris is currently SVP of Sales and Marketing at TRAFFIQ, where he leads its business development efforts, and is responsible for marketing. Recently, Chris was Senior Vice President of Reviewed.com, where he oversaw the sales operation for individual publications that included CamcorderInfo, DigitalCameraInfo, PrinterInfo, WirelessInfo, HeadphoneInfo, TelevisionInfo, CamcorderInfo.jp, MediaPlayerInfo, and more. The company was acquired by the USA Today division of Gannett.Prior to Reviewed.com, he was the Vice President of Sales for Mediabistro.com, the leading employment services provider in the Media space, where he was in charge of selling online advertising and sponsorships, business development, and developing custom interactive solutions. He successfully positioned the company’s online advertising sales to assist in its eventual acquisition by Web Media Brands (WEBM). Chris also worked as Associate Publisher of Nielsen’s photography group, where he managed print, online media sales, and face-to-face media sales and ran a stock photography business. Online properties included PDNonline, IPNstock.com, PhotoServe.com, and PDNedu.com. Chris designed and developed custom media sites for Nikon (Nikon Edu) and Olympus (Visionage) while he was there.
Chris is a member of American Business Media’s speakers bureau, the IAB’s Networks & Exhanges Committee, and a columnist for industry publications including Business Insider, eMarketing & Commerce, Adotas, ClickZ, iMediaConnection, DigiDay, andAdWeek. He is also the author of 6 best-selling books including Great American Beer, and Hot Toddies, the classic holiday cocktail book.
Steen Rasmussen, Senior Partner, IIH Nordic
Steen Rasmussen is one of Denmark’s most experienced online business profiles and presenters within digital opportunities, website optimization and online business development Scandinavia style. He is the national representative of the Web Analytics Association and has more than 14 years of practical experience with digital communication and optimization.
Session 1a. Understanding the Internet & the Web
Session 7d. Augmented Reality
Nathan Richter, Strategic Services Director, Monetate
Nathan Richter is Strategic Services Director with Monetate, the leading independent provider of testing, targeting, and personalization of websites. He advises top enterprise clients on website optimization including; Best Buy, Travelocity, QVC, Discover Card, Urban Outfitters, GNC, PETCO and many others. A fifteen-year veteran of digital marketing and online retailing, Richter has extensive hands-on experience helping enterprise clients implement successful multichannel marketing campaigns. A noted website user experience expert, Richter previously directed online marketing and site optimization programs, in-house, for David’s Bridal, QVC, The Franklin Mint and dELiA’s.
Jeff Rosenblum, Founding Partner, Questus
Jeff Rosenblum is widely regarded as one of the leading pioneers in the field of Internet research and currently focuses on developing proprietary processes for breaking down the boundaries that exist between research, strategy and creative. This multi-disciplinary philosophy helps the Questus team produce industry-changing results for leading brands such as Capital One, Verizon, The NFL and Suzuki Motorcycles. Before Questus, he was one of the first researchers in the country to conduct interface usability tests and online surveys as he lead strategic engagements for some of the most influential companies trailblazing the web, including Microsoft, Netscape, Sega, Walt Disney and Discovery Channel.
Session 4f. Social Advertising – Hyper-Targeting on Facebook & Linked In
Vikram Singh
As a founder of Evision Worldwide, Vikram heads a team of specialists that craft winning strategies to optimize client visibility and online revenue. His expertise in technology sales combined with a decade of experience in operations and revenue management at global hotel brands (such as the Pan Pacific Hotels & Resorts and the Taj Group of Hotels, Resorts and Palaces) enable Vikram to bridge the gap between emerging technologies and the hospitality industry.
An expert in the online revenue optimization industry, Vikram is a frequently requested speaker. He shares his knowledge through dynamic and action-oriented lectures, workshops and seminars worldwide, including an international workshop for the U.S. Department of Commerce. He is also a featured presenter for the national 2010 and 2011 American Express/American Hotel & Lodging Association Educational Series well as a guest-lecturer in internet marketing classes at Purdue University (Indiana) and Brigham Young University (Hawaii campus).
Tom Sather, Email Deliverability Consultant, Return Path
Tom Sather is an email deliverability consultant for Return Path where he works with top-brand clients like eBay, MySpace, IBM and Twitter. Tom’s previous experience includes stints with email service provider Experian and work on the abuse desks for AOL, Bellsouth, AT&T, and GTE. Tom uses his knowledge of ISPs, spam filters and deliverability rules to advise marketers on how to get their email delivered to the inbox and generate the highest possible response. Tom’s clients have seen an average increase of 20% in deliverability rates.
Gabriel Shaoolian, CEO & Founder, Blue Fountain Media
Gabriel Shaoolian began Blue Fountain Media in 2003 as a one-man web design shop and has grown it to a thriving business with nearly 100 employees and a client roster that includes P&G, Harper Collins, Oprah, NFL, Publishers Clearing House, the United Nations, OppenheimerFunds and the United States Mint.
Stefan Tornquist
Stefan Tornquist is the Vice President for research (US) for Econsultancy. His team covers a wide range of digital marketing topics including email, search, social media and ecommerce. Stefan’s research and commentary have been featured in mass media publications such as the Wall St. Journal, Business Week, and AdAge as well as virtually every trade press outlet. Stefan is a frequent speaker at industry events, including conferences by the Ad:Tech, the Direct Marketing Association, the Web Marketing Association, and many others.
Session 2e. The Voice of Customer: Insight from the Sources Mouth
Session 3c. Get Them to Open Your Message
Session 8e. Voice of Customer: Surveys, Focus Groups, Panels
Session 9b. Building the Team: Crucial Skills and Talents
David St. John Tradewell, Commercial Director, North America, Econsultancy
David has been an advertising, marketing and media professional since 1994 and has more than 14 years experience in digital marketing gained in a variety of senior roles.
David is widely known within the industry for his work at search and social media specialists, iCrossing, where for six years he headed the commercial team and worked with clients to create digital solutions that generated measureable value for their brands. After the sale of iCrossing to the Hearst Corporation, David left to set up his own digital marketing consultancy, DST Media, and worked as a trainer for digital marketing experts, Econsultancy, before recently joining them full-time as their Commercial Director for North America. David has worked with dozens of FTSE 100, Fortune 500 and government organisations worldwide, including Coca Cola, Google, Toyota, eBay, BT, GlaxoSmithKline, HBOS, Zurich, Virgin, Microsoft, Oracle, Hewlett Packard and Pfizer.
Jared Vestal, VP, Analytics & Insights, Restaurant.com
Jared Vestal has been focused on analytics for his entire career, working with industry leaders such as Hyatt, Paypal, MGM/Mirage, and several top-tier banking institutions. In his current client-side role with Restaurant.com, Jared has built and now manages a diverse team focused on multi-property web analytics, hypothesis-based conversion testing, segmentation, predictive modeling, direct response lift modeling as well as operational/financial analytics. Jared is involved with the Web Analytics Association as Co-Chair, Global Marketing, and is an industry leader when it comes to building robust A/B and multivariate testing programs. Jared holds an undergraduate degree in graphic media, and an MBA from the Rochester Institute of Technology.
Kevin A. Weafer, Vice President, National Sales Director, Compass Labs
Kevin is Vice President, National Sales Director at Compass Labs. He previously served as VP Business Development for BzzAgent, Inc. and for Texterity, Inc., as well as SVP Sales & Marketing for Access Media and President of Student.com. Kevin worked as Associate Publisher for Variety, Inc., and at Time Warner, where he was Managing Director/Americas for Time Magazine. Kevin is a graduate of St. Michael’s College and the Wharton Business School’s management development program
Dan Weingrod, Digital Strategy Consultant, Self-Employed
Dan Weingrod is a digital strategist with over 15 years experience helping businesses build successful Web presences, digital marketing capabilities, and social and emerging media strategies.
Dan has a wide range of experience with well-known brands across multiple verticals including: Amica Mutual Auto Insurance, The Hartford, Prudential Securities, Mass Mutual, M&M Mars, Alouette Cheese, Twinings, Humana, United Health Care, Aetna, Pfizer, Benihana, Bertucci’s and Au Bon Pain.
Dan has established, led and grown digital departments in advertising and digital agencies and has hands on expertise with SEO and PPC, Analytics, online Media, Mobile, Social and Web development processes. Dan’s latest focus is on helping brands and businesses build participation and driving innovation and creativity through the use of Agile and Lean methodologies.
Jim Wexler, EVP, BrandGames
Jim Wexler consults diverse clients on Gamification – using game mechanics as a proven approach to deliver digital experiences that drive engagement and build brand relationships. Like Flight Simulators for understanding culture, processes and concepts, game-based learning experiences achieve high levels of participation and behavior change. Jim is a pioneer of the “advergaming” marketing strategy that leverages videogames as a media platform in 1994, creating the first-ever game-based campaigns for General Mills, Coca-Cola, Taco Bell and Samsung. Before that, Jim developed branded entertainment properties for JSA Publishing, and led corporate television at Reuters. Jim has a BA in Semiotics from Brown University, and has been featured in BuisnessWeek, Forbes and CBS News regarding branded learning experiences for next generation audiences.
