IMC New York 2011
Effective and Successful Online Marketing Methods
Industry leaders reveal the tips, tricks and traps of online marketing. Stay on top of the latest social media, video and mobile marketing practices while reinforcing your understanding of the fundamentals.
A complete overview of online marketing from soup to nuts.
Comprehensive, intensive, conclusive sessions on the marketing skills needed today,
This is your opportunity to learn the most from the best. Whether your education interests are specific or aspirational, immediate or career-building, IMC offers an extensive variety of subject matter.
Over the past 10 years web marketers have established proven methods for managing content, ecommerce and online communications. We’ve immersed ourselves in online advertising, email and search engine marketing. We’ve driven traffic to our websites, focused on ROI and learned some of the fundamentals of measurement and analytics. Now, it all comes together in New York.
Explore New Challenges, Opportunities and Solutions
The digital eco-system has expanded across multiple platforms through multiple devices putting pressure on marketers to manage multiple touch points and make sense of behavior, sentiment and intent. At IMC New York, you explore, discuss and debate today’s challenges, opportunities and solutions.
Mix and match from multiple tracks for sessions on:
- Content-Centric Marketing
- Marketing in a Social World
- Designing for Mobile & Tablets
- The Laws of Email Deliverability
- Testing Email Campaigns
- Behavioral Targeting & Remarketing
- Hyper-Targeting on Facebook & Linked In
- Search Analytics
- Social Awareness, Influence, Sentiment
- In-Game Marketing
- Segmentation & Personalization
- Online Marketing Management & Governance
- Integrated Marketing Management
Learn from Experts, Vendors and Each Other
IMC attracts the best speakers with the most experience to deliver sessions with the most valuable marketing instruction. Register now for three full days of knowledge sharing and educational sessions delivered by experts, peers and vendors.
Held in conjunction with eMetrics Marketing Optimization Summit, Conversion Conference, Predictive Analytics World and Google Analytics Users Great Event, the IMC Exhibit Hall will be like no other you have ever seen.
Why You Should Attend
- Take home practical, tactical advice you can apply immediately
- Get up to speed on marketing technology without becoming an engineer
- Improve your ability to manage multiple campaigns across multiple platforms
- Learn how to get insights out of data without becoming a statistician
- Align online marketing with overall business goals
- Become indispensable to your company and your clients
