New York City 2007: First page Agenda

Adi Sideman, Founder

Oddcast

The Future of User Generated Media

User generated media and the technology behind this phenomenon is changing the way brands communicate with their consumers and the way consumers talk back to and spread their vision of what a brand represents.

As rich media technology continues to advance and broadband connection speeds increase the target customer now has access to all forms of media (e.g., video, animation, etc.) in the online world. Subsequently, advertisers can pick and choose from a list of medium that extends far beyond traditional communications channels.

During this interactive session Adi Sideman, CEO of Oddcast will take a look at the ever-changing media landscape and how new technologies are challenging and complementing traditional advertising mediums. He will use key project examples including Career Builder's Monk-e-Mail, ESPN Voice of the Fan and others to demonstrate and educate audience members on how major brands are leveraging this new form of media.

Benefits:
Through the use of case studies and dissemination of key insights the audience will gain a better understanding of:
- the value of consumer self-expression and how the new user generated medium is changing the communications landscape
- how advanced rich media technologies complement as well as disrupt traditional media
- the business and technical pros and cons on the use of video vs. animated talking characters
- how to approach the creative process and integrate ideas that will help to accomplish key objectives

About Adi Sideman

Adi has over ten years of experience in product development and technology management. Prior to founding Oddcast in 1999, he headed Squeeze, a company that provided Web development services to Fortune 500 companies, including Starbucks and Con Edison. Adi produced more than thirty online games, including HBO's "Sex in the City", "The Sopranos", and Warner Brothers' "The Matrix" game. In 1996, Adi produced the first animated ads on AOL.

Adi holds an MPS degree from the Interactive Telecommunications Program at NYU Tisch School of the Arts and an undergraduate degree from NYU in Film and Television.