Internet Marketing Conference

Opening Remarks by Lennart Svanberg, Master of Ceremony

IMC today gives you insights into the fast-growing Mobile Platform as well as the latest trends in user generated content.

These two topics are found to be mutually interdependent - the bigger the web gets through more and more content, the more important it becomes to reach through emerging platforms.

Todays speakers represents cutting edge knowledge with several sessions never before given. Make sure you stay on top of the ever-changing Internet Marketing World by attending IMC New York 2007.

Learn more about Lennart Svanberg, Master of Ceremony

No time & Always moving. How to reach your mobile audience by Ramon Ray, SmallbizTechnology

Using SMS, RSS, mobile advertising, Avantgo (and Avantgo like channels) and GPS to reach customers.

From overview to technology, how do you put Mobile Technology into daily functioning marketing vehicles for your business?

Click here to learn more about Ramon Ray

Mobile Technology for Promotional Marketing by Jeff Weitzman, Coupons Inc.

In 2006 wireless subscribers in the United States reached 219.4 million, according to CTIA’s Semi-Annual Wireless Survey. That’s an overwhelming 72% of the country’s population carrying mobile phones – with most having some sort of Internet or email capability.

At this point then, it is only natural that brand marketers and retailers have started thinking about reaching consumers over the mobile channel. This session includes:

* Examples of promotions that can be run with mobile coupon technology
* The major features and advantages of allowing consumers to control the interface/interaction with mobile coupons
* How mobile coupons can target consumers while in stores where the coupons can be redeemed – providing additional incentives and motivating purchases at the point of sale

Click here to learn more about Jeff Weitzman

Creating Your Mobile Site from Strategy to Usability by Tara O'Doherty, Momentum

How do you create a Mobile Site from scratch without being bound by your current Web Site?

CNN International decided to do a complete new Web Site dedicated only for Mobile use. Tara O'Doherty was the project leader for this highly successfull project.

Learn about the good and bad things when designing Mobile from one of the Worlds leading Usability Experts.

Click here to learn more about Tara O'Doherty

However, as many indicators show, consumer’s interest in “advertising”, as we know it today, delivered to their mobile phone has limited interest at best.

If we look at the bigger picture of what today’s mobile devices provide the mobile platform is not just another screen on which to display advertising but rather a powerful device with which to create significant brand-to-consumer engagements.

Click here to learn more about Kirk Drummond

Lunch and networking

Take the chance to interact in this highly informal atmosphere that IMC provides. Its during the breaks that business takes place so make sure you're ready to mingle. IMC has created thousands of new contacts that has led to many successful business transactions - now is the time for you to succeed!

User Generated Session led by Lennart Svanberg, IMC

In 2006, You was voted as the most important person of the year. This session is not pre-defined; its dependent on the ideas of the public;

* Shall we discuss the presentations from the morning?

* Shall we discuss the upcoming presentations?

Any idea for topic related to Internet & Marketing is possible. Lennart has a couple of threads to start a discussion but You are in control!

The Future of User Generated Media by Adi Sideman, Oddcast

User generated media and the technology behind this phenomenon is changing the way brands communicate with their consumers and the way consumers talk back to and spread their vision of what a brand represents.

As rich media technology continues to advance and broadband connection speeds increase the target customer now has access to all forms of media (e.g., video, animation, etc.) in the online world. Subsequently, advertisers can pick and choose from a list of medium that extends far beyond traditional communications channels.

During this interactive session Adi Sideman, CEO of Oddcast will take a look at the ever-changing media landscape and how new technologies are challenging and complementing traditional advertising mediums. He will use key project examples including Career Builder's Monk-e-Mail, ESPN Voice of the Fan and others to demonstrate and educate audience members on how major brands are leveraging this new form of media.

Benefits:
Through the use of case studies and dissemination of key insights the audience will gain a better understanding of:
- the value of consumer self-expression and how the new user generated medium is changing the communications landscape
- how advanced rich media technologies complement as well as disrupt traditional media
- the business and technical pros and cons on the use of video vs. animated talking characters
- how to approach the creative process and integrate ideas that will help to accomplish key objectives

Click here to learn more about Adi Sideman

On Demand Marketing by Kevin Lee, Did-it

Consumers want their information and product needs met now. Increasingly they are using mobile devices along with their desktops and laptops to research products and solutions to their problems. Are you ready with on-demand marketing for your demanding consumer?

Click here to learn more about Kevin Lee

Afternoon Refreshment Break

Use the Mobile as a Response/Activation device by Gary Schwartz, Impact Mobile

Gary Schwartz suggests to use the mobile device as a response/activation mechanism from the ads that surround the on-the-go audience where ever they be: sporting events, concerts, billboards, print, TV, airports...

All ads can implement a drive-to-mobile element. He labels the wireless device as a 'mobile mouse' that enables users to click on ads and content they see during their busy days.

Gary is also head of the mobile committee at the IAB

Click here to learn more about Gary Schwartz

Leveraging Mobile Search as an Advertising Platform: Promise vs. Execution by Craig MacDonald, SEMDirector

Mobile is a hot topic in the advertising community. Advertisers want to know how to leverage mobile devices in order to promote products and services and allow consumers to search on company brands to find out information. The promise is large; however the execution continues to be difficult.

In a recent campaign SEMDirector ran for a consumer electronics manufacturer, the SEMDirector team found that for a set of campaigns to run on both Google Search and Google Mobile, the cost of the advertisements on the mobile platform was about 20% of the cost of advertising on the standard search platform; however, the conversion rate on Google Mobile was about 10% of that on the standard Google Search platform.

Click here to learn more about Craig MacDonald

Mobile Media Measurement and Cross Channel Integration by Gene Keenan, Isobar & Alan Osetek, Connexiona

With many advertisers finally starting to incorporate mobile components into the overall marketing campaign mix, the reality is many marketers haven’t yet come to grips with how to collect mobile marketing data, make sense of it, and leverage the data in the overall marketing and media campaign mix.

Marketers attending this mobile marketing session will learn how utilize data driven mobile marketing to increase mobile and more importantly overall marketing campaign results. We will also cover mobile measurement hurdles and how to measure impact - best practices.

Click here to learn more about Gene Keenan

Click here to learn more about Alan Osetek

Open Discussion and final remarks by Lennart Svanberg, Master of Ceremony

Our final session gives us a chance to discuss the findings of IMC New York 2007.

• Is Mobile Marketing finally here as a viable media?
• How do you think of Web Content in a mobile context?
• Where's the most money in Mobile Marketing?