New York City 2007:First page Agenda

Gary Schwartz, President

Impact Mobile

Gary Schwartz suggests to use the mobile device as a response/activation mechanism from the ads that surround the on-the-go audience where ever they be: sporting events, concerts, billboards, print, TV, airports...

All ads can implement a drive-to-mobile element. He labels the wireless device as a 'mobile mouse' that enables users to click on ads and content they see during their busy days.

Gary is also head of the mobile committee at the IAB