New York City 2007: First page Agenda

Gene Keenan, VP of Mobile Services

Isobar

About Gene Keenan

Gene has been working in the digital space for the last 8 years leading the cutting edge of marketing innovation as Isobar's VP of Mobile Services. In this role, Gene has won numerous Aegis Globe awards for his innovation and has been the recipient of industry awards including an MSNEMMY for his work on Adidas.

Gene represents Isobar as a founding member of the Mobile Marketing Association. The association also counts as board members these major brands: Coca-Cola, P&G, VISA, AOL, CBS, ESPN, FOX, Microsoft, and every tier 1 carrier in the USA. He co-chairs the metrics committee of the Mobile Marketing Association (MMA) and guided the first marketing effectiveness study on behalf of the MMA.

Before joining the interactive space Gene was a professional chef who toured with the Grateful Dead for eight years and owned an organic edible flower and herb farm.

Alan Osetek joins Gene in this session

Gene Keenan