New York City 2007: First page Agenda

Lennart Svanberg, Producer of IMC

How to Reach People on the Move

The general theme for this conference started to develop during the fall of 2006. A first idea came from a banner on a bus that catched my attention. It was a very short concise message in Swedish that can be translated to "Ready to select your Real Estate Agent".

From an advert to a theme to a conference the process is not that far. How do you "Cut through the Noice" in the ever increasing clutter on the Web. Well, short - precise messages is one key.

Short messages are also what has succeeded very well on the Mobile/Cell Phones. Nobody predicted Short Message Services to be the "killer application" it became but there we are. Billions of messages are sent each year to the delight of the Telecommunication Industry.

About Lennart Svanberg

Lennart Svanberg is a pioneer in the Internet Marketing Industry. He started the first Swedish site about Internet Marketing in 1998 and launched the Internet Marketing Conference in 1999.

Since then Lennart has travelled around the world and arranged over 10 international events with over 3,000 participants in United States, Canada, Germany, Sweden and Denmark.