< Philippe Suchet >
Philippe is the CEO of Kefta. Kefta provides site and marketing optimization tools and behavioral targeting solutions, which help marketers to maximize their online conversion rates and boost their online sales.
Philippe has 10 years of sales and marketing experience and has helped corporations in the retail, telecommunication, travel and financial services industries to devise/implement marketing strategies and tactics.
Philippe has been a contributor to ClickZ's "Actionable Analysis" column, as well as several other marketing publications.
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