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Get the future, the past & the present of Internet Marketing 

Your presenter for the day: Mr. Lennart Svanberg - The "King" of Internet Marketing

After 10 years on the road with the Internet Marketing Conference its time to summarize in order to look forward. Domain Names, Search Engine Optimization, Web Analytics & Social Media have dominated the talks over these past 10 years but of course Email Marketing, Video's, Pay Per Click, Affiliate Marketing and much, much more has been covered.

At the moment, the Internet Marketing Industry is shifting focus from serving the big corporations into serving the Small & Medium Sized corporations. So is also IMC shifting focus. The challenge for Internet Marketers is not to learn one more advanced way of socialing online, but the challenge is to learn all the thousands & millions of corporations who still hasn't figured out how to optimize their sites (for example).

So "Best of IMC" in Stockholm 2010 will focus on just this thing: "How do you teach an organization to succeed Online?". The presenter of the day is yours truly Lennart Svanberg who has run all of IMC's over 30 shows in cities in Europe, North & South America. Lennart has himself presented hundreds of presenters, gone through thousands of presentations in order to always choose the best for you as a visitor.

Its time now for Lennart to give you the best of the best - THIS IS Internet Marketing!

Agenda for Best of IMC 2010

9.00 Back to Basics I; Content is King

Whatever you try to achieve online, if the content isn't good, whether its a video on Youtube, an article at a blog or why not an article description at your e-commerce store - the Content has to be great. If the content isn't great, there is always someone else who is doing it better than you which means its not meaningful to be online at all.

In this first session we will discover what distinguishes great content for:

- Headlines & Articles; in essence - written text

- Photo's & Graphic arts; how do you create & select the best images for your websites?

- Video's; the easiest but also most hardest content to create - why is some video's watched & others ignored?

10.15 Coffee Break

10.30 Back to Basics II; Search Engines, Domain Names & Homepages

In an era when most people online tend to talk about Facebook; its more crucial than ever to have your customers directed to somewhere - your website - which you actually own yourself and therefor have complete control over.

- Are your webpages optimized? Do you know what true optimization means? Why is it so important to be "optimized"?

- Do you have the best Domain Name? Do you have enough Domain Names? Why should you care about Domain Names?

- Do you get enough linking from your partners, suppliers & customers? Are there "free" links to get in your Industry? How do you create a linking program that gets you more traffic every day without any costs?

11.30 Lunch & Networking

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12.30 Its time to Reach Out; How do you become the no:1 in your Industry?

After getting the basics done - its time to reach out - reaching out towards the goal of being number one at what you do. What are the tools & tactics to become no:1?

Today the tools are so many that you've got to choose in order to become number one If you're good at creating video's; choose YouTube. If you're good at writing, choose Blogs, Newsletters, Press-releases etc. If you're good at networking; choose Emails, Facebook & Twitter. Are you the best optimizer; choose Google.

This session will give you the fundamentals of Youtube, Facebook, Blogs, Newsletters, Press-Releases & Twitter. And more importantly, the help to choose what tools to choose right now and how to create a strategy for choosing future tools that will come up.

14.00 Coffee Break

14.30 E-Commerce; What are the fundamentals to succeed?

To succeed with E-commerce you've got to start in the end - how do you charge your customers? After figuring out how your customers should pay you, its time to understand how that final "click" of order becomes a reality.

Doing great E-Commerce is the hardest part of all in Internet Marketing - but is also the most rewarding. In this session we will focus on cases from Retail, Travel & Business-to-Business in order for us to learn how the best E-Commerce players are succeeding - so you also can be No:1 for your Industry.

16.00 Conclusions; Best of Internet Marketing

So a very special IMC is coming to an end; how do you become an Evangelist for Best of Internet Marketing? Internet Marketers for the past 10 years have told their clients & employers how the investment in all these new technologies will help them to make more money. The challenge now, when the technology is already here, is to make much more out of it for many more people & organizations.

Lennart Svanberg, your teacher for the day, will become a full time manager for Snoobi in Sweden in 2011. Snoobi focuses on Small & Medium sized businesses and has learned over the past 8 years what Sales & Marketing Directors expect of Internet Marketing.

In this concluding session - we will drill down to what its all about; Sales, More Leads & better Exposure.

Register to "Best of IMC"

Lennart Svanberg,

Event Producer