Simone will talk about the challenges of traditional affiliate- and network marketing and, as strictly supplyadvertising/lead generation marketing and how that has affected the view upon these distribution channels online.

How can these channels and if they can - also work in synergy with Brand marketing.

Robert will talk about how online video vill become important for sales driven marketing online and why blog video is the perfect combinantion for combined brand and action oriented campaigns. Vision, Mission and Inspiration to work with video affiliation

Theres no rules or “magic recipe” for online marketing today - do we really know what the challenges will be tomorrow? The debate focuses on trends, changes and challenges in a rapidly growing segment of the media industry: online and affiliatemarketing.

In the panel: Louise Eriksson (CEO, Adprofit), Philip Hallenborg (Country Manager, Tradedoubler), Simone Skoog (Country Manager, Platform A)

Moderator: Jacqueline Kothbauer, Journalist and Business Developer

Speak with our sponsors and speakers and mingle with the other guests
at the event or take a break to enjoy the beautiful view over
Stockholm.

Keynote Interview : In the hot seat Martin Ingemansson, Director Sales at Facebook Scandinavia
Jaqcueline Kothbauer will interview Martin on the following topics

• Efficent Marketing in Social Media
• Performance based marketing in Social Media
• Measurability in Social Media

Online marketing allows closer monitoring and more exact tracking than offline marketing. This means it is more important than ever to understand how individual marketing vehicles contribute to the big picture or total marketing ROI of your company.

Online Marketing has changed, especially within Affiliate Marketing. How must the future look like to keep it successful? Bosko will guide us in the exciting and challenging djungle of change and talk about how we can approach the new medialandscape fully equipped.

Exchanges, audiences, real time bidding, targeting and re-targeting x tracking are the ingredients to deliver bottom line growth in sales.

An eCPA Case Study: travel , telecom 

Speak with our sponsors and speakers and mingle with the other guests at the event or take a break to enjoy the beautiful view over Stockholm.
Sponsored by: Affilinations.com  - "join the performance revolution!"
an Addixs Inc. company

In the panel: Åsa Lundell (Account Director, Tradedoubler), Mendel Senf (Yieldvision), Robert Mellberg (videofy Me)

Moderator: Kim Lehult, Witty AB