Email Marketing: Profitable email personalization by Anders Frankel, CEO, Apsis
Even though everyone knows that a personal letter is more effective than mass-marketing, most companies still use the bulk marketing approach.
This session will focus on thoughts and ideas for increasing relevance and revenue from email marketing by smarter addressing and situation-based handling of messages.
Anders Frankel is the founder and managing director of Apsis, the largest supplier of email marketing solutions in the nordic countries serving over 4 500 customers.
Besides work at Apsis, Anders is also the author of several books on email marketing and a popular presenter on this topic.
Taking Facebook Connect to the Next Level - Social Context by Ryan Merket a social entrepreneur who co-founded Ping.Fm and just left Facebook January 31st
Facebook Connect is a powerful method that lets users bring their identity and connections everywhere.
* Quick overview of the benefits of integrating with Facebook Connect: more traffic, engagement, registration.
* How to determine what to build: evaluating and adding the right features of Facebook Connect to your website.
* How to get started: integrating Facebook Connect authentication to your site, social widgets
* How to go from good to great: figuring out transformative impact and how to optimize (A/B test, iterate, repeat)
Ryan will show you how to use this information to create more engaging experiences on your website and connect
people everywhere.
10:30-10:45
Coffee Break
10:45-11:30
Gillian Muessig, President and Co-Founder of SEOmoz
The Power Triumvirate of 2010: The Convergence of Social-Mobile-Local by Gillian Muessig, President and Co-Founder of SEOmoz
Social media marketing was the watchword of 2009. In 2010, it has become a mature market for SMBs and major enterprises alike. The blackberry brought us Internet-on-a-phone; the iPhone dramatically improved the web experience. With the arrival of Google's Android, we had a real marketplace of power-players in the web enabled pda market. In January 2010, Dell announced a mobile platform so powerful that Google's stock dipped noticeably. Yes! The era of mobile web marketing has arrived in a big way.
The ramifications for local online and Main Street businesses are immediate and far reaching. This session discusses how to leverage the convergence of these technologies online to yield offline sales and how to track the ROI on your efforts.
Gillian Muessig is the president and co-founder of SEOmoz, one of the most renowned and respected names in search marketing project management software, resources, and community. SEOmoz is the developer of the game-changing tools, Linkscape and OpenSiteExplorer. More than 180,000 SEOs around the world read and engage with the brand.
The 2009 recipient of the World Brand Leadership Award for her work in developing the global brand of SEOmoz, Gillian is a keynote speaker and presenter at conferences around the world including SMX, A4UExpo, ECMOD, Miva, TiE, HostingCon, PubCon, IMC, Affiliate Summit, and Affiliate Conference. She and her company have been featured in BusinessWeek, NY Times, NPR and many other publications. Learn more at www.seomoz.org
Paying your way to the top - Paid Advertising that work by Mona Elesseily, Director of Marketing Strategy, Page Zero Media, @monaele
5 years ago, Search was still considered a "geek" thing to do that advertisers didn't look seriously at. Today the opposite has happened. Search and especially "paid search advertising" has become the standard in advertising online.
Companies may or may not engage in banner advertising, but you can bet that they have an Adwords campaign running.
This session will cover the latest knowledge in performing well in Paid Search including; Advertising Copytext tips, Landing page tips and Paid search advertising effects on organic results.
At Page Zero Media, Mona focuses on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for large brands such as Capital One, CareerBuilder.com, and Cathay Pacific. Mona is considered by many the authority on the Yahoo Search Marketing platform. She completed the world's only guide to Yahoo Search Marketing called "Mastering Panama: A special report on Yahoo's new search marketing platform". Mona is a regular speaker at marketing conferences. Her industry knowledge is regularly sought after by the business community, including Wall Street analysts, and she is frequently quoted in marketing industry publications.
How to build up a multi-million dollar company online by Joe Cohen, CEO of Seatwave
What are the necessary steps to found & build a company online that not only generates users & traffic, but significant sales? There are many good examples online and one of the better ones is from Seatwave that was started by
Joe Cohen in May 2006 and is already the market leader for the $7-10 Billion European secondary ticketing industry.founder and CEO of Seatwave, the online marketplace for buying and selling tickets for theatre, sports, concert and other live events. Joe started the company in May 2006.
Prior to founding Seatwave, Joe started and ran the international division of Match.com, (2001 until 2006) the global leader in online dating. As Chief Operating Officer at Match.com he oversaw the development and operations of the Match business in 35 countries and 18 languages. Joe became a thought-leader on global dating and consumer internet services and offered commentary and perspective to the BBC, CNBC, CNN, The New York Times, Reuters, Business Week and many others.
The Six Ways Your Website Fails to Convert - and How to Fix It by Chris Goward (Twitter), CEO and Co-Founder,WiderFunnel Marketing Optimization
How do you convert more visitors into buyers? More browsers into subscribers? More prospects into leads? Case studies of Conversion Optimization tests from Lead Generation and Ecommerce companies like Tradera, BabyAge.com, and Electronic Arts will illustrate how to profit from this proven process for continuous improvement. You'll discover how to recognize the six ways your website is failing to generate leads and sales and find out how to fix it.
Conversion Optimization is the art and science of scientifically testing layout and content changes to your website that maximize your leads and sales. Chris Goward is one of the leading experts on Conversion Optimization and the developer of the WiderFunnel LIFT Model, which is taught at the U. of Eastern Michigan Conversion Optimization program.
Chris was a top rated speakers at IMC Stockholm 2009 & Vancouver and SMX Search Analytics 2009. His work has been published in Marketing Sherpa, Search Engine Watch, the Google blog, Search Engine Marketing Journal and DM News.
Mobile Marketing is now mainstream; Iphone, Android - what's next? by Emil Salonen, Mobiento
It was not long ago that Mobile was the future, but now its here - with force! How can you spend marketing money on the Mobile platform without risking it all?
Should you develop your own application for mobile? Should you adopt your web site for mobile? Should you advertise in mobile media?
Emil Salonen is Swedens foremost expert on Mobile Marketing, a presentation you can't miss.
Finding new revenues using behavioral targeting by Dr. Erik Wallin, founder and head of R&D, Adaptlogic
Examples of how present and new revenues are increased by using behavioral targeting for controlling editorial content and advertising.
Everyone understands that advertising products & services works best when the sender & receiver shares the same interest. But how do you do that in reality on the web?
This session will describe how you can "target" people on the web so they get advertising content that they like. Its a complicated method but the results are amazing.
Dr. Erik Wallin's research consisted of how to increase revenues from digital advertising. The research led him to the startup of Adaptlogic. After 10 years Adaptlogic is quickly becoming an authority in the market for media companies that wishes to increase the efficiency of digital advertising.
Alma mater: Media Technology Nada, Royal Institute of Technology, Stockholm. Adaptlogic provides behavioral targeting systems to the leading industry actors in media and advertisement.
The Fall of PR and the Rise of Advertising by Stefan Engeseth, Public Speaker & Author, Detectivemarketing
In 2002, Al Ries wrote ”The Fall of Advertising & the Rise of PR”, which shook the advertising world in the past. In 2009, Stefan Engeseth is shaking the Public Relation Industry with his book "”The Fall of PR & the Rise of Advertising”.
Stefan Engeseth is one of Europe's most creative business thinkers and a top ranked speaker. Author, consultant and speaker; Stefan’s ideas range from innovative and future-oriented to bordering on far-fetched. Yet, they all build on the universal truth that without innovation and visions, companies will not grow in today’s highly competitive business world.
The question is, how far are you prepared to go? Stefan will point out how fare Google could go!
Everyone that attend this lecture will get a free copy of his latest book.
Summing it all up; 10 years of Internet Marketing, what will the next 10 years look like? Panel with Mattias Malmnäs, Senior Partner, Alenio - Fulton Yancy, Web Analytical Expert, Nedstat & Philip Hallenborg,Country Manager,Sweden at TradeDoubler, moderated by Stefan Engeseth Public Speaker & Author, Detectivemarketing
It was 10 years ago the first Internet Marketing Conference hit Sweden and its time to talk about both what happened the past 10 years but more importantly, what will happen in the coming 10 years? In our panel we've got some of the most knowledgeable people in our Industry who will talk about:
* If Social Media & Mobile Marketing is hot today, what is hot tomorrow?
* If you should invest SEK 1 Million in a company, which company would you chose? (no, you can't select your own company)
* What are you personally doing 10 years from now?
February 13th, 2010 | 
imc
