IMC Stockholm - Affiliate Day - Training Day - Success Day- Venue

Please note, Training Day is held at:

Kontorshotellet, level 8
Cylindervägen 18
Nacka Strand

Map - Click here

The Ultimate Training Day in Stockholm March 25th 2010.

Choose between the following sessions:

Taking Facebook Connect to the Next Level - Social Context by Ryan Merket, Facebook Consultant

Facebook Connect is a powerful set of APIs for developers that lets users bring their identity and connections everywhere. Developers get access to a user's:

* Identity: name, photos, events, hobbies, and more.

* Social Graph: friends and connections.

* Stream: activity, distribution, and integration points within Facebook, like stream stories and Publishers.

We'll show you how to use this information to create more engaging experiences on your website and connect people everywhere.

What you'll learn

* Quick overview of the benefits of integrating with Facebook Connect: more traffic, engagement, registration.
* How to determine what to build: evaluating and adding the right features of Facebook Connect to your website.
* How to get started: integrating Facebook Connect authentication to your site, social widgets
* How to go from good to great: figuring out transformative impact and how to optimize (A/B test, iterate, repeat)

About Ryan Merket

Ryan Merket, is an entrepreneur with a passion for the social web. Mainly around ways of giving content social context.

I just left Facebook in January, where I helped companies such as HuffingtonPost, NBC, Disney, Digg.com, Hulu, and the 2010 Vancouver Olympic team conceptualize and integrate Facebook Connect. Everyone has seen the half-baked implementations of Facebook Connect, but no one is really leveraging the power that Facebook Connect gives us.

Pre-Facebook I co-founded Ping.fm (acquired by Seesmic) and currently advising many small startups who are doing incredible things with Facebook Connect.

Previous Speaking Engagement Facebook Developer Garages, Facebook Developer Meetups
Twitter Account
Linkedin Profile
Personal website

Social, Mobile & Local - Creating a strategy that works by Gillian Muessig, President Seomoz & Ulrik Zielfelt, Educator Witty AB

Social media marketing was the watchword of 2009. In 2010, it has become a mature market for Small & Medium Businesses and major enterprises alike. With the arrival of Iphone & Google's Android, we have a real marketplace of power-players in the web enabled mobile market. In January 2010, Dell announced a mobile platform so powerful that Google's stock dipped noticeably. Yes! The era of social, mobile & local web marketing has arrived in a big way.

How do you develope a Social Media Strategy that fits your company's overall goals? What tools exists and how do you put key performance indicators on your Social Media activities? How do you leverage the convergence of these technologies online to yield offline sales?


About Gillian Muessig

Gillian Muessig is the president and co-founder of SEOmoz, one of the most renowned and respected names in search marketing project management software, resources, and community. SEOmoz is the developer of the game-changing tools, Linkscape and OpenSiteExplorer. More than 180,000 SEOs around the world read and engage with the brand.

The 2009 recipient of the World Brand Leadership Award for her work in developing the global brand of SEOmoz, Gillian is a keynote speaker and presenter at conferences around the world including SMX, A4UExpo, ECMOD, Miva, TiE, HostingCon, PubCon, IMC, Affiliate Summit, and Affiliate Conference.

She and her company have been featured in BusinessWeek, NY Times, NPR and many other publications. Learn more at www.seomoz.org


About Ulrik Zielfelt

Ulrik Zielfelt is the CEO & Founder at Impwell AB. Impwell Consultancy help companies and organisations formulate and execute effective strategies in the online social media space & online performance marketing space. Impwell Investment invest in ventures with the potential to further develop the way products and services are marketed and sold in the online channel.

Ulrik has previously a career as
* Head of Business & Sales Development at Tradedoubler
* Head of Consultancy at TradeDoubler Sverige AB
* Sales Director at Fujicolor

Paid Search: Tips and Tricks to Get Ahead by Mona Elesseily, Director of Marketing Strategy, Page Zero Media

This course will cover strategy and tactics necessary in today's fast changing paid search (PPC) world. Training will draw from methodologies built over eight years (since the launch of Google AdWords) and from numerous case studies and live examples. Students will learn to build, test, analyze & refine PPC campaigns.

Specific topics covered are:

• Overall campaign architecture
• Keyword selection
• Budget allocation
• Bidding strategy
• Creating winning ad copy
• Ad copy clinic
• Landing page improvement and strategy
• Landing page clinic
• Conversion optimization and how to effectively optimize accounts
• Testing concepts & ideas
• Tracking and actionable analytics
• Different kinds of PPC advertising like search vs. the content network
• How to work effectively with the engines

About Mona Elesseily

Mona Elesseily as Director of Marketing Strategy at Page Zero Media focuses on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for large brands such as Capital One, CareerBuilder.com, and Cathay Pacific, as well as medium to large retailers and high-tech B2B enterprise niches.

Mona is considered by many the authority on the Yahoo Search Marketing platform. She completed the world's only guide to Yahoo Search Marketing (a.k.a. Overture) called "Mastering Panama: A special report on Yahoo's new search marketing platform". Mona is a regular speaker at marketing conferences. She's a columnist at SearchEngineLand.com and contributes to a variety of other publications on marketing-related issues.

Her industry knowledge is regularly sought after by the business community, including Wall Street analysts, and she is frequently quoted in marketing industry publications.

Conversion Optimization by Chris Goward, CEO & Co-Founder WiderFunnel Marketing Optimization

How do you convert more visitors into buyers? More browsers into subscribers? More prospects into leads? Learn from one of the worlds foremost experts on Conversion Optimization. You'll learn how to recognize the six ways your website is failing to generate leads and sales and find out how to fix it.

Chris training session at IMC Stockholm 2009 was a huge success so we decided to bring him back in 2010. This is a vital session for anyone that thinks that their web presence can improve. Most companies can increase double digit increases in sales by applying the methods Chris teaches his clients.


About Chris Goward

Chris Goward, CEO of WiderFunnel Marketing Optimization, is one of the leading experts in website Conversion Rate Optimization and the developer of the WiderFunnel LIFT Model™ and Kaizen Method™. His methods deliver proven conversion rate improvement of between 10% and 280% for lead generation and Ecommerce clients. Since building his first client’s website in 1994, Chris has been optimizing online and offline marketing for companies such as eBay, Epson, SAP, Getty Images, BabyAge.com, Rudder.com, Outrigger Hotels, and Google, among others.

He branded and launched the Rockit Roller™ personal-powered scooter with investor backing in 2004. Chris is a highly-rated speaker on Conversion Optimization topics. He has been recognized with a Gold award from the Canadian Marketing Association and as one of Marketing Magazine’s “Ones to Watch”. Chris is a speaker at: IMC, SMX-search-analytics & Pubcon.


Become a professional writer – "writing for the web" by Jacqueline Kothbauer, Witty AB

How do you put forward a text? What shall the disposition be? How do you check facts, create compelling headlines & interesting articles? What level of language shall you use? What fits your brand?

In this session you will learn how to write for different channels including the Website, Company Blog, Twitter and other social media. The session will both have a theoretical part as well as a practical session.


About Jacqueline Kothbauer

Jacqueline Kothbauer is a writer, speaker and communication strategist. Specialized in print and online integreted 'books' and community strategies for public and private organisations. Client list includes Microsoft, SEB, Transcendent Group and Volvo Cars.

She has spent a decade spent in online media; venture management, product development and marketing management. As a Journalist she's covering lifestyle industries and entrepreneurship. Jacqueline Kothbauer’s Specialties:
* Head of marketing management and business development Small and medium sized companies or business units -
* Marketing management strategy; workshop, roadmaps, business plans, corporate advisor 2.
* Journalist / Producer / Speachwriter Profiles - entrepreneurs, creative industry professional