Internet Marketing Conference

Keynote: From Community to Family: Creating Digital B2B Connections That Deliver Business Value

Initiating Social & Business Response

Getting the most out of social media means prompting two kinds of action: social and business. The best social action is when something you produce or something positive about you goes viral. The best business actions are increases in brand equity, leads and sales. Get acquainted with all the ways you can use social and business actions to get your message out there and how to gauge whether it spawns significant business value.

Henrik Stenmann, Senior Partner & Scandinavian Online Marketing Specialist, IIH Nordic

Monitoring Social Media (Awareness, Influence, Sentiment)

The newest metrics on the block are in the social space. As a brand manager, you need to keep your finger on the pulse of public opinion in terms of the magnitude of the conversation, the tenor of that conversation, the competitive side of that conversation and the intricate relationships developed between customers, journalists, opinion leaders and your company. This session dives into the new marketing metrics for a social world.

Brent Payne, Founder & Top Bald Guy, BaldSEO, LLC
Curt Simon Harlinghausen, AKOM360

Leveraging Email Marketing

Advertising has always been about reach and frequency. It has always been about getting the right message in front of the right person at the right time. While spam continues to plague us, email marketing continues to be the most valuable tool for staying in touch with prospects and customers. Newsletters, special offers, and email advertising have proven their worth over and over again. Whether your job is all about branding, all about direct marketing or both, this session delves into the finer points of email marketing to help you become an email master.

Kelly Lorenz, Strategic Service, Apsis Sweden AB

Multi Channel Digital Strategy

Once upon a time the web site was the main focus of the web manager’s efforts. Today the web site is only one of several digital channels that companies employ, and it is commonly supplemented by activities on Facebook, Twitter, company blogs, emails, search engines, banner ads and more. However, many multi channel marketing and information efforts are based on trial-and-error rather than a coherent model for combining digital channels in a systematic manner. In her most recent book, “From Trigger Word to Hashtag”, Norwegian web veteran Nina Furu tackles this issue and proposes some workable basic models for digital multi channel communication. This talk summarizes this work and suggests some practical measures for web managers who would like to approach multi channel digital marketing in a more systematic manner.

Nina Furu, Journalist, Author / Senior Partner, Webgruppen AS

State of the Art Social Tools

When you have to keep track of six Facebook pages, three Twitter accounts, four Linked In groups, two YouTube channels and monitor an ever-widening blogosphere, you’re going to need some technology to help you out. This session catalogs the old stand-bys and the new tools on the block. It takes more than a hammer and a saw to build a house.

Curt Simon Harlinghausen, AKOM360

Closing Remarks