All Speakers
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Stavros Bilis, Senior SEO Specialist, Produktion 203
Stavros Bilis has been working with startups, the gambling industry and SEO for the last years, received his MSc degree in ICT Entrepreneurship from KTH Royal Institute of Technology, He is now the Senior SEO Specialist of Produktion 203 in Stockholm.

Sam Crocker, SEO Associate Director, OMD Group
Sam Crocker is SEO Associate Director for OMD based in their London offices. Sam’s focus since joining OMD has primarily been in delivering integrated online marketing solutions for the agency’s existing clients whilst growing OMD’s SEO offering, headcount and client base. He works with the broader OMD digital team across a handful of international and UK focussed accounts for major global brands in a variety of different verticals. Sam’s main areas of interest with online marketing are discovering new tools, trends and techniques and also in finding new uses for existing technology to identify trends and patterns in competitor behaviour and to uncover new areas of opportunity.

Sean Duffy, Marketing Consultant, The Duffy Agency
The founder of The Duffy Agency, an international advertising agency, Sean focuses on international brand development with an emphasis on helping clients manage the new challenges and opportunities created by the internet’s rapid evolution. He has 25 years’ experience working with advertising and brand strategy in Boston, San Francisco, Stockholm and Copenhagen. Sean is author of the blog Brand Rants, as well as a columnist for Marketing Moxie on TalentZoo.com. He is also a regular guest lecturer at the Lund University School of Economics’ international brand management program. He is director of the European chapter of the Transworld Advertising Agency Network (www.TAAN.org) and is active in the Swedish-American and Swedish-Chinese Chambers of Commerce.

Bryan Eisenberg, Professional Speaker, Best Selling Author, Consultant
Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.). Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers.

Kristoffer Ewald, Senior Vice President Strategy, Guava Danmark A/S
Kristoffer Ewald is an internationally recognized digital marketing and strategy consultant with 15+ years of experiences. His career have included a web agency called Silvertags in the happy days of pre 2000 internet, NXT@Copenhagen Institute for Future Studies to incubating THNK, an innovation consultancy that sold to Saatchi & Saatchi in 2003. Later he launched The Milk, a first mover on online strategies consulting focused on usability, behavioural analysis and analytics, later acquired by Guava – a large Nordic Agency with offices across the Nordics and the UK, itself af subsidiary of Netbooster group based in Paris. Kristoffer now leads the strategy efforts that delivers data-driven optimization strategies to strategic clients. also, Kristoffer have been active in the Web Analytics Association since it’s early days and have participated in the Research Committee since. Currently Kristoffer is a member of the board at Danish Digital Agencies. Kristoffer is a very popular and well received international speaker with well over 60 talks on his path. He also owns a private Holding Company and lives with his wife and two young kids in Copenhagen where he rides his bike to work and dreams of the days when there was still enough free time to go adventure racing.

Nina Furu, Journalist, Author / Senior Partner, Webgruppen AS
A web content specialist since 1995, Nina Furu has been web editor of several Norwegian magazines and portal websites. She started the Web Editors School in Oslo in 2003, and has educated several hundred professional web managers for Norwegian companies and public sector agencies. She has written several text books on web communication, some of which are currently in use in Norwegian university colleges. She is now senior partner at the Webgruppen think tank in Oslo, and advises some of the largest web sites in Norway.

Katrina Klier, Senior Director Worldwide Digital Marketing, Microsoft
Katrina Klier is the Senior Director of worldwide digital marketing and engagement at Microsoft. In this role, she is responsible for Microsoft’s global digital marketing and ecommerce for the OEM division. Working with over 180,000 companies in more than 200 countries around the world, her team drives awareness, demand generation and sales with Microsoft’s partners. Katrina has been with Microsoft for 7 years and led US Partner and Customer Readiness prior to joining the OEM Division. Katrina brings over 15 years of industry experience from senior roles at HP, MCI and General Electric. She is active in the community and speaks frequently on new market development, digital marketing and work life balance. Katrina is an alumnus of Northeastern University in Boston. Katrina is married and has 4 fantastic children and a dog. She currently resides in Seattle. You can follow Katrina on Twitter @KatrinaKlier and connect on LinkedIn at http://www.linkedin.com/in/katrinaklier

Kelly Lorenz, Strategic Service, Apsis Sweden AB
With strategic services experience at a top ESP in the United States and known for getting results for her clients, Kelly brings an in-depth knowledge of online marketing, and specifically, email marketing and how it fits into the overall landscape. In her current role at Apsis, Kelly guides clients to strategically optimize their email marketing campaigns and drive ROI. Kelly has been has been featured as a Rising Email Star by industry heavy hitters and her content has been featured by Marketing Sherpa, Retail Email Blog, Email Marketing Reports and Internet Retailer.

Brent Payne, Founder & Top Bald Guy, BaldSEO, LLC

Henrik Stenmann, Senior Partner & Scandinavian Online Marketing Specialist, IIH Nordic
Henrik has worked in the Nordic Internet industry since 1999, with a focus on result focused online marketing. As a Senior Partner at IIH Nordic A/S, he specialises in online marketing in Scandinavia dedicated to measuring effect and generating revenue from online traffic. An experienced presenter from Copenhagen, Stockholm, Vancouver and Barcelona, his constant focus on online marketing measurement has made him a significant authority on online marketing and conversion rate optimisation. His references among many others includes brands such as IKANO, ELLOS, SAS and Telia.


