Stockholm 2000:First page Agenda day one Agenda day two Exhibitors

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Agenda Day 1

7.15 - 8.00 Registration and Welcomecoffe.

8.00 - 8.30 Introduction to Internet Marketing by Lennart Svanberg

What is Internet Marketing? Know the four Basic tools to use: Website, Domains, Searchengines and Traffic Analysis. How should you build your website? What Domains are good to use? Get into the Searchengines and Directories! Analyze your sites traffic.

8.30 - 9.10 Build a Searchenginefriendly website by Shari Thurow

How do you build a website that immediately get good ranking in the Searchengines and Directories. What type of Hypertext Markup Language is good and what is bad? Learn how to use text, links and graphics in the most appropriate way.

9.10 - 9.50 Searchengines and Directories by Danny Sullivan

What is a Searchengine? What is a Directory? What kinds of Searchengines and Directories exists? Which are the most important ones? How do you get into the SearchEngines and Directories? Where in a Catalogue should you place your site?

9.50 - 10.20 Coffe Break

Meet and talk with the Exhibitors of the Conference

10.20 - 11.00 Reversed Engineering and Alternative Hypertext Markup Language by Daron Babin

Reversed Engineering is the technique of using other top-ranking sites on your keywords as the basis for designing your own pages. Step by step do you learn how to analyze your competitors websites so you can improve your own ranking. Alternative Hypertext Markup Language is the brilliant way of using hidden possibilities in HTML to achieve top-ranking. These techniques are exclusively told by Daron and are as much controversial as they are effective.

11.00 - 12.00 Meet the Searchengines and Directories part 1 under guidance of Detlev Johnson

Detlev Johnson will guide us on a tour amongst Automated Searchengines, Directories and Pay-Per-Click Searchengine Goto.

Kvasir (Scandinavia On Line) Mikkel De Mib Svendsen, CEO

Open Directory Project Joe "Flame" Sullivan, Metaeditor

AltaVista David Heath, European Search Engine Strategist

Inktomi®, Joe Frost, Director of Marketing

Yahoo Björn Modéer, CEO Sweden and Norway

About Marshall M. Simmonds, Manager Search Engine Relations

Goto Johannes Larcher, Director of International Markets

Looksmart Per Villemoes, Director Business Development

Lycos Anna Bergstrand, CEO Sweden

12.00-13.15 Lunch

13.15 - 14.00 Meet the Searchengines and Directories part 2 under guidance of Detlev Johnson

Take now the opportunity together with Detlev Johnson to ask your questions directly to the people who are responsible for directing millions of visitors on the World Wide Web.

Goto Johannes Larcher, Director of International Markets

Open Directory Project Joe "Flame" Sullivan, Metaeditor

Inktomi®, Joe Frost, Director of Marketing

Kvasir (Scandinavia On Line) Mikkel De Mib Svendsen, CEO

AltaVista David Heath, European Search Engine Strategist

Yahoo Björn Modéer, CEO Sweden and Norway

About Marshall M. Simmonds, Manager Search Engine Relations

Looksmart Per Villemoes, Director Business Development

Lycos Anna Bergstrand, CEO Sweden

14.00 - 14.20 Domains by Lennart Svanberg

As soon as you have an idea for a site, you should start register appropriate Domains. What Domains should you register? What are the trends in the domains market? What about new top level domains such as .web .shop and .firm, will they soon come, and should I register them?

14.20 - 14.40 The Internet Corporation for Assignment of Names and Numbers, ICANN and the Universal Dispute Resolution Policy, UDRP by Jonathan C. Cohen

The ICANN-body is the highest authority on Domain-names and are currently in the process of handling the introduction of new top-level domains besides .com .net and .org. The UDRP is the unique system that handles disputes over domains and makes a decision within 45 days.

14.40 - 14.50 The .Nu domain by David Manly

The .nu domain now offers the Swedish åäö - characters, the German ü, and many many more specific characters. How do these domains functions and why should you register one?

14.50 - 15.00 The .Se domain by Eva Frölich

The .se domain is a domain for Swedish Companies. What are the required criteria to get a certain .se domain?

15.00 - 15.30 Coffe plus meet and talk with the Exhibitors of the Conference

15.30 - 16.00 Affiliate Programs by Thomas Hummelgren

Affiliate Programs are destined to account for 25% of all revenues from E-Commerce.

16.00 - 16.20 Permission Marketing by Ted Willmarsgård

Turning Strangers Into Friends, and Friends into Customers, use Permission Marketing as set out by Seth Goudin.

16.20 - 16.40 Digital Marketing by Peter Bergström

Banners is the online-marketing tool that receives most money and is the main source of revenue for information sites.

16.40 - 17.00 Bannerefficiency by Irené Stenfors

Experienced users avoids looking at banners. Iréne makes studies to follow the users eye when they browse on the World Wide Web.

17.00 - 17.20 Traffic Analyzis by Henrik Anton

All sites generates detailed data about the visitors, where they come from and how long they stay on your site.

17.20 - 18.00 Community Building by Jim Wilson

How do you create sites that attracts millions of visitors and also makes them to return, day after day?

18.00 - 18.30 Round Table Discussion under guidance of Lennart Svanberg

Todays speakers are assembled together to discuss Internet Marketing and answer your questions.

18.00 - 23.00 Networking dinner for those who also are registered for the workshop on day two