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Stockholm 2000:First page Agenda day one Agenda day two Exhibitors
På svenska:Första sidan Agenda
Agenda Day 2
Workshop
Work together with the experts and create your own successful internet business.
You will be divided into smaller groups and together create an online marketing plan.
* Choose your domain name! What domain should you choose for your site? Should you have a .com .se .nu? Should you register a generic name like greatestbusinesses.com or choose a brand-name like WowWow.com or go by both? - LennartSvanberg.Com, Eva Frölich, AktivIT
* Build your website! optimized for the Search engines! How do you build a website that the search engines like to index? What are the do´s and dont's? What kind of tools and techniques do you use for building search engine friendly websites? - Shari Thurow, Marshall M. Simmonds.
* Reversed engineering! Learn how to build separate pages for your keywords. There are unique ways of doing this that only a very few initiated people know of, you will now be one of them. By trial and error you can make your site the number one ranked in the major search engines. - Daron Babin, Mikkel De Mib Svendsen
* Develop your content! What information shall you have on your website? How do you create the webpage atmosphere that makes the visitor stay longer? What incentive should you have on your webpages that makes the visitor return? Learn that content is king. - Jim Wilson and Marshall D. Simmonds
* Put your site in the Search engines! Which search engines are the most important for your business? How do you choose where to put your business in the search engines directories? Which keywords are the most important ones for your business? - Danny Sullivan, Joe Sullivan and Carl-Henrik Borg
* Measure your traffic! Now you have your site up and running. How many visitors do you have per day? What are they doing on your website? How long do they stay? Are they coming back? Does your banner campaign produce any results? - Henrik Anton and Michael Nordström
* Work everyday! A single submission to the search engines and then you are done? The search engines are changing constantly and you have to follow the discussions to be on top. What tools are available to keep you informed on the changing patterns of search engines? - Detlev Johnson and Ted Willmarsgård
* Create a Banner campaign! How do you choose an effective banner? Where should you place your banner? What are the costs involved? Do banners work and how do you measure return on investment? - Peter Bergström and Irene Stenfors
Times:
7.15 - 8.00 Registration and Coffe
8.00 - 8.15 Introduction to the workshopday by Lennart Svanberg
8.15 - 9.45 Workshop part 1
You are divided into smaller groups and the workshop leaders will guide you to your respective rooms. During the day you will switch between the different workshops. You can also focus on a specific workshoptheme.
9.45 - 10.15 Coffe and exhibition
10.15 - 11.45 Workshop part 2
11.45 - 13.00 Lunch
13.00 - 14.30 Workshop part 3
14.30 - 15.00 Coffe and exhibition
15.00 - 16.30 Workshop part 4
16.30 - 17.00 Final by Lennart Svanberg
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