Internet Marketing Conference

8:30 - 8:45

Key Note Room K11

Welcome to IMC Stockholm 2005
by Johan Gyllenberg, Marketing & Sales Director, IMC

It's been 5 years since IMC visited Stockholm in 2000. A Big Welcome to all participants and a short introduction to the three days by our Marketing & Sales Director for IMC.

8:45 - 9:15

Key Note Room K11

IMC - The Story
by Lennart Svanberg,IMC

5 years experience of arranging The Internet Marketing Conference all over the world has given Lennart Svanberg an unparallelled knowledge in International Internet Marketing. Listen to his fascinating story of how to build up a world-renowned brand.

9:15 - 10:00

Breakout Session | Choose one

a) Redesigns for Web Marketing Success - Room K11
by Cynthia Elsener,Chicago Board Options Exchange

Cynthia tells about the important marketing elements of CBOE's most recent website redesign for which they received the Forbes "Best of the Web" award. How do you change a cost-center to a profit-center?

b) Visuals and the Power of Metaphors - Room K14
by Rupert Ravens, CEO, Nices.Com

Communicating your visual message, quickly and clearly, is essential to any Online Marketing Success. Rupert Ravens, CEO and Creative Director of Nices.com will outline principles which present metaphors as powerful visualization tools.

Breakout Session | Choose one

a) Developing a Global Web Strategy that Local Offices Can Love - Room K11
by Philippe Pieri from CISCO and Jen DeVoe from White Horse

How to overcome diverse agendas and goals, tight local budgets, and stakeholder resistance to corporate "interference" with their business. The presentation focuses on achieving the enterprise buy-in by creating value for a global audience while addressing local needs

b) Framgångsrik försäljning via Internet - Rum K14 - In Swedish
av Christopher Häggström Incordia AB

Christopher berättar om verktyg och lösningar du med framgång kan använda på företaget, både internt inom försäljningsarbetet och externt ut mot dina kunder och prospekt.

Via raka enkla ”case studies” levereras ny kunskap i trevlig förpackning. Incordia AB är Nordens ledande leverantör av ehandelslösningar

11:15 - 12:00

Key Note - room K11

How to make money on the Internet
by Scott Ferber Advertising.Com

Scott Ferber will speak on trends and best practices in Internet marketing. Scott will highlight advances in integration, creative development and targeting technologies in the interactive space.

Block 3: 12:45 - 13:15 - Room K11

Power lunch Business Day with Scott Ferber, CEO, Advertising.Com

Take your coffe with you to discuss about Successful Internet web-sites. Scott Ferber will have his Questions & Answer session during this Power Lunch.

13:30 - 14:00

Key Note Room K11

Session for all attendees

Certification in Internet Marketing Part 1 - The fundamentals of Internet that businesses need to know about
by Lynn Bernstein, Ecg Incc

If you don't know where you are, you don't know where to go! Everything that you take for granted on the Internet today is built upon a structure that is several decades old.

Lynn Bernstein is one of the most insightful persons on the Internet to tell you what you can and can't do on the Internet.

Breakout Session | Choose one

a) The Search Phenomen - the losers became winners - Room K11
by David Graham, MSN Search Europe

Search is the feature that Internet users rank as most important service. Today, 80% of web surfers start their web browsing in a Search engine. People are looking for answers and they are not too impressed by current technology.

Many companies are investing heavily in improving the Search experience and taking technology one step further. For marketers it is all about keeping up making sure your offer can be found where customers are looking.

b) Reaching Emerging Markets - Room K14
by Lucas Morea, Latinedge

The future of the Internet clearly lies with emerging markets. Lucas Morea, founder of one of Latin America's largest educational communities, will demonstrate how Monografias.com and other online properties generate revenue for advertisers in an environment where actual e-commerce activity is very low.

He will address the challenges of selling into the large, growing Latin American market--including the differences in how people think and how they buy--plus suggestions on how to reach the lucrative US Hispanic market.

Breakout Session | Choose one

a) Internetmarketing from a buyers perspective - Room K11
by Lukasz Gadowski, Spreadshirt

Being successful on the Internet primarily lies on having a great business concept, but also on clever and creative marketing. What does a fast growing internet company need from its potential marketing partners?

Buying and using marketing on the Internet will be the main focus point presented by Lukasz Gadowski, founder and CEO of Spreadshirt GmbH. Performance related, trackable, long term and profitable, that are just some of the requirements from a buyer.

Investing in marketing on the Internet should not be considered as a one time deal by either side, but the beginning of a long term partnership that will create a constant revenue stream for both companies.

b) Fujicolor - Case Study; Sökmotoroptimering - In Swedish - Room K14
av Joakim Ebstein, Agent Interactive

Joakim Ebstein berättar den spännande erfarenheten av hur Internetmarknadsföring blev den ledande kanalen för Fujicolor i 2004. Han delar med sig av sina erfarenheter om hur man väljer media, sin målgrupp och definierar marknaden rätt.

Fokus på denna presentationen blir på sökmotormarknadsföring, affiliate program och kampanjer samt en blick in i framtiden.

15:20 - 15:30

Gold Sponsor Presentation by Zanox

15:30 - 16:00

Key Note Room K11

16:00 - 16:30

Key Note Room K11

Listen to the CRAZY Frog! - Click here

A gritty insight into affiliate marketing. Throwing theory out of the window and focusing on the practical. Bring your safety helmet, this could get messy.

16:30 - 17:15

Room K11

Panel Discussion - Winners & Losers on the Internet
Moderated by Lennart Svanberg, IMC

Listen to businessmen and experts in relevant fields discuss why some succeed and some fail in business ventures on the Internet.

Key Questions for the Panel Discussion:

• What is the key factors for success on the Internet?
• What competences are needed to build an Internet venture?
• How is different Industries doing on the Internet?

Networking Pub at Restaurang Grodan Sergel

Adress: Sveavägen 9

Workshops for increasing Marketing skills & Sales

IMC’s experts help participants find ways to increase Internet sales. Participants will join one of three groups of experts from different fields of Internet Marketing who will help them with their web site issues.

10:20 - 11:00

Breakout Session | Choose one

a) Usability: Small Changes Big Rewards - Room K11
by Tara O'Doherty, Fjord Interactive

In this rapid case-study based session you’ll learn how to implement the latest usability techniques into your product/service – whether it be a website, mobile device, or intranet.

Usability methods and techniques have been proven time and again to be the key to increasing usage, transactions/registrations, decreasing costs to your call center, increasing conversion rates, and increasing overall user satisfaction.

Find out how tiny changes to your interactive product/service can elicit big results!

b) Keyword Research Overview - Svenska K14
by Tomas Axelsson, Trellian

Why is it important to be able to identify the
most common search phrases? So that you KNOW what keywords to target. So that you target the CORRECT keywords. How do you do this? Use Keyword Research tools to identify actual searches performed by real users.

11:00 - 11:30

Getting on Top with Google - Room K11
by Johan Kinnander, Google Inc.

Johan Kinnander from Google will tell you the secrets with Search Engine Marketing on Google. In this session Johan describes Search Related Marketing in the Scandinavian market today and in the near future. He gives you a hands-on lesson in how to use Google to make a profit for your company.

11:30 - 12:00

How to be successful in Search Engines
by Jens Hård, Jajja Communications

Jajja Communications is one of the leading Search Engine Optimisation companies in Europe. This session will give you:

- An overview of the search engine market Sweden/Europe

- Trends and behaviour in search engines

- Cost comparison of recruiting clients from different media (Search Engines, Yellow pages, E-mail marketing, Direct Marketing)

- Seven things you need to do to be successful and increase visitors from Search Engines.

Break for lunch

Breakout Sessions | Choose one

a) Certification in Internet Marketing, part 2 - Room K11
by Fulton Yancy, Websidestory

If you don't know where you are, you can't know where to go! That's the best similarity between having a good analysis of your traffic or a bad one. This session is obligatory for those that likes to receive a certificate in Internet Marketing.

b) Open-Source Marketing - In Swedish - Room K11
av Kalle Blomqvist och Fredrik Hallberg

Dina kunder kan bli dina bästa marknadsförare! Genom att föra en dialog med din marknad kan konsumenterna bli aktiva deltagare i företagets värdeskapande processer vilket ger nya unika konkurrensfördelar.

Breakout Sessions | Choose one

a) Powerful Internet Advertising
by Cyril Zimmermann, Hi-Media

Cyril Zimmermann is the CEO of one of Europe's largest Internet Media Network. Listen to his thoughts about current trends in Internet Advertising.

Breakout Sessions | Choose one

a) Domännamnsbranschen, tjuvarnas marknad? - In Swedish
av Daniel Kjellén, Prodocon

Domänstölder är ett gammalt problem som återigen ökat på senare tid men med allt mer rafinerade metoder.

Domänföretag som utger sig för att hjälpa företag att skydda sig mot stölder, men som i själva verket är en del av bedrägeriet.

Hur kommer det sig att just domännamnsmarknaden blivit så hårt utsatt för olika typer av bedrägerier och vad kan företag göra för att minimera risken för bli lurade?

b) Turning Invisible Visitors into Prospects and Customers
by Ian Tickle, Webtrends

Complete web analytics isn’t about more reports. It’s about increasing conversion rates, optimising marketing campaigns and improving web site ROI. It’s about having the complete picture of your business results.

WebTrends 7 is the only solution that delivers complete and accurate analysis across all your web initiatives

Breakout Sessions | Choose One

a) Resultat-Baserad Marknadsföring - In Swedish - Room K11
av Frank Ericson, Advertising.Com

One-stop-dot-shop för interaktiv marknadsföring, Internetmarknadsföring är enkelt!

b) Prior to Search Engine Optimization of a website - Room K14
by Blake Douglas Johnson, Site9

Site9 suggest doing both Google Adwords and Overture Keywords for several months. During this period we can calculate the Return Of Investment of the keywords and also see which keywords are the most popular.

Proceeding with SEO before watching the real tests often results in re-doing the SEO process, or changing the focus

Breakout Sessions | Choose One

a) Internet som en integrerad del i mediamixen - vilken roll kommer mediet spela, nu och i framtiden? - In Swedish - Room K11
av Christian Forsman, TBS Mediabyrå

Internetannonsering i olika former svarar i nuläget för ca 5% av de totala mediainvesteringarna i Sverige. Mediet är idag större än både utomhus, radio och gratistidningar. Mediet passerar snart fackpressen i annonsvolym. Detta faktum ställer allt större krav på hur man bygger en effektiv mediamix.

Vilka roller skall internetannonseringen och de övriga medierna spela i en effektiv kommunikation? Ett enskilt media är aldrig bra på allt. Bra kommunikation bygger på genomtänkta kombinationer av medier.

b) Getting Natural Traffic from the Search Engines
by Lucas Morea, Latinedge

Learn how to structure and design a website to get the most "free" traffic out of the Search engines; linking, error/landing pages, tools for dynamic-content sites, etc.

Panel Discussion - TV versus Internet

• When will Internet become a larger medium than TV
• Different Internet Traffic generators compared to "traditional" marketing techniques such as TV, Radio & Print
• Which Media-Mix is preferable?

Moderator: Lennart Svanberg, IMC

8:30 - 9:15

Room K11

Workshop for the other side of the brain
by Rupert Ravens, Nices

IMC’s expert in Visuals, Metaphors & Brands helps you to understand how people perceive your presence on the Internet. Take part of a fascinating journey into the other side of the brain..

Webb TV - succén är ett faktum - in Swedish
av Mattias Vahlne, Qbrick

Webb TV har slagit igenom på allvar i Sverige och på andra marknader. Qbrick är marknadsledande i Skandinavien och sänder via Internet ofattbara mängder data-trafik. Lär dig mer om hur Webb TV revolutionerar tittandet av TV.

Virtual communities and user-generated content
by Lucas Morea, Latinedge

Latinedge's community contains of over 2,5 Million members. How do you create a virtual community? How do you make your users create their own content?

10:30 - 11:15

Key Note

Room K11

How do people visit your web-site?
by Stephen Turner , Clicktracks

Combinations of behavioural science and techniques that will help befriend and retain your visitors.

Create relationships that lead to further and far better businesses.

11:15 - 12:00

Key Note

Room K11

Do you know where the Internet is going and are you Insured against it?
by Jonathan Cohen, Shapiro Cohen

The Internet Arena is changing rapidly. One of the biggest issues is how our Name Space is growing. .XXX, .Mobi and other new top level domains are spurring interest that contains new opportunities but also new threats.

People can now use special characters such as the Swedish ÅÄÖ in the Domain name. How does that change your Business Plans?

People are ultimately in charge of the Internet's development through ICANN - The Internet's governing body that for 5 years Mr. Jonathan Cohen was a part of. Listen to a thrilling story of why you need to think big when you think Internet!

Lunch People Day

"Maximizing customer satisfaction and profits in email marketing"
by Anders Frankel, Apsis

Anders Frankel will bring you insight on how to take advantage of internets ”killer application”, email.

The presentation will bring a 360 degree view on email marketing including ethics, subscriber acquisition, content, marketing and technology including new issues such as deliverability and ”false positives” in spam filtering.

Invoicing or Credit Cards?
by Sebastian Siemiatkowski, Kreditor

The experience of many E-commerce traders is that the more options of paying there is, the more money comes in.

Kreditor has a fascinating concept on how to take the risk out of invoicing for a regular merchant.

Certification Part 3: How to communicate over the Internet?

Panel discussion with dharing of delegates own observations of daily Internet usage; company Intranet and communication with clients, suppliers, investors, shareholders and the general public.

Different techniques, tools & methods are discussed to improve the quality of Internet communication.

Panel Members from Apsis, Jatack, Clicktracks, Latinedge and more.

Oberoende Mätningar - Dröm eller verklighet - In Swedish
av Fredrik Strauss, Admeta

Admeta Advertising Navigator ger all information var besökarna från respektive internetannons går inne på Er site, allt från en katalogbeställning till en försäljning.

Detta är styrverktyget för de annonsörer som vill styra och förbättra sin internetannonsering!

Internet for Real - being a serial entrepreneur
by Ola Ahlvarsson, CEO, Result AB

Ola Ahlvarsson is a "Global Leader for Tomorrow" (World Economic Forum in Davos), a "Top Ten Leading European Internet Entrepreneurs" (Wall Street Journal) as well as a world champion in kickboxing.

Ola was the founder of Swedens first consumer related site "Boxman" and has since then started up the management company Result. In this session you'll be inspired to do the unexpected in todays extremely competitive world.

Panel debate – Internet’s future.

• IMC’s experts’ prophesize on the Internets future. Will it improve?
• What will happen in the next twelve months, the next three years? Join in an open discussion and influence the debate on Internet’s future.