Daniel Hutton

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Speaker at IMC Stockholm 2006:

Daniel Hutton - Chief Strategist, MarketMetric.com

Hutton’s passion is building participatory audiences for grocers that enable customer dialogue and meaningful participation. A pioneer in grocery online marketing and based in Austin, Texas, Hutton builds permission-based online communities for H-E-B Grocery, Central Market, Food Lion, Roundy’s, AMD, IBM and Dell Computer. He provides strategy that blends design, functionality and concrete database marketing.

Born in Brussels Belgium, Dan looks forward to sharing tactics and knowledge with associates at the Internet Marketing Conference in Stockholm. Topic: A Global Perspective: Building Online Value Add via Audience Participation

By comparing American and European marketing tactics, Hutton will illuminate the commonalities and the differences in current grocery audience acquirement tactics. This program will also include film interviews documenting audiences in Canada, Mexico, the U.S. and Northern Europe.

Our goal is to highlight the similarities and how a general shopping audience can be converted to active online users.

Contact Information

Daniel Hutton

dan@marketmetric.com

+1.512-301-8885

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