Kalle will discuss:

- How to design the measurement strategy multiple channels?
- How to define multichannel scenarios?
- How to collect the data from each media?
- How to analyze the data from each media?
- How to react on the analysis?

Kalle's Experiences:

Senior eBusiness Analyst
Satama Interactive Oyj (Public Company; 201-500 employees)
Information Technology and Services Industry
April 2006 – Present (6 months)

Owner
Aboavista Oy
Information Technology and Services Industry
January 2002 – April 2006 (4 years 4 months)

Logistics Designer
ITW Mima Service
Information Technology and Services Industry
2000 – 2001 (1 year)

Markkinatutkimus
Tutkimustieto Oy
Information Technology and Services Industry
1999 – 2000 (1 year)

BCUC London
IBML 1999 – 2002