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Speaker at IMC Stockholm 2006:

Neil Mason - Applied Insights

Neil Mason is the co-founder of Applied Insights, a consumer analytics consultancy that specialises in the online space. Neil has been involved in marketing analysis for more years than he cares to remember having started off his career at ACNielsen helping major FMCG brands understand the effectiveness of their marketing programmes.

At Applied Insights, Neil consults with major businesses on using web analytics to improve online business performance. He is also a frequent speaker at web analytics conferences and events such as Emetrics conferences, e-consultancy Masterclasses and Ad-Tech.

Neil got involved in web analytics over 6 years ago when he moved from the agency side to the client side as Chief Knowledge Officer at QXL. He developed and led the implementation of the company's marketing information strategy, implementing a customer data warehouse and a web analytics solution across the business's 12 European markets.

Neil became Chief Marketing Officer for QXL in 2001 and got the opportunity to practice what he preached by putting customer insights and analysis at the core of the marketing strategy. With this experience, Neil gained a deep understanding of the pan-European e-commerce landscape and online consumer behaviour.

Before joining QXL Neil had gained over 15 years experience working in multinational marketing services organisations working with some of the world’s leading brands in a variety of general management and specialist consultancy roles.
Neil has a BA in Engineering from Cambridge University, an MBA and a Postgraduate Diploma in Business and Economic Forecasting.

Contact details:
Neil Mason
applied insights
Beaumont House
Avonmore Road
London
W14 8TS

office: +44 (0)20 7870 2214
neil@applied-insights.co.uk
Tel: 020 7348 1014