Agenda Overview

Wednesday, March 20, 2013
8:00-9:00 Registration & Networking Breakfast
Room: Foyer
9:00-9:05

Conference Chair Welcome Remarks

Shawn Fulton, Rising Media
Room: 716B
9:05-10:05

Keynote

Power of Multi-Platform Marketing Karen Gordon, National Hockey League
Room: 716B
10:05-10:50 Exhibits & Morning Coffee Break
Room: Foyer
10:50-11:00 Gold Sponsor Presentation
Room: 716B 		Gold Sponsor Presentation
Room: 715B
TRACKS Future of Digital Marketing Multi-Screen Context
11:00-12:00 Marketing Your Brand in the Changing Internet Landscape Thuy LeDinh, The Public Interest Registry
Room: 716B		 Online Video Marketing in 2013: It’s All About Video Engagement Mark Campbell, VMG Cinematic
Reid Campbell, VMG Cinematic
Room: 715B
12:00-1:15 Lunch
Room: Foyer
1:15-2:15

PLENARY SESSION

SEO Panel – SEOs Role in Online Marketing Jim Hedger, Digital Always Media; Barbara Coll, Webmama.com;
Benj Arriola, Internet Marketing Inc.; Rhea Drysdale, Outspoken Media
Room: 716B
2:15-2:30 Lightning Round of 2-Minute Sponsor Presentations
Room: 716B
2:30-3:30 Remarketing Best Practices Olaf Pijl, Traffic Builders
Room: 716B 		Web Engagement Management Joe Boughner, Non-Linear Creations
Room: 715B
3:30-4:00 Exhibits & Afternoon Break
Room: Foyer
4:00-5:00 Social Media Monitoring is Dead Warren Sukernek, SDL Inc
Room: 716B 		Content is Currency: Developing Powerful Content
for Web & Mobile in 2013 Jon Wuebben, Content Launch
Room: 715B
5:00-7:00 Networking Reception
SEMPO Canada
Room: Foyer

Thursday, March 21, 2013
8:00-9:00 Registration & Networking Breakfast
Room: Foyer
9:00-9:05

Conference Chair Welcome Remarks

Shawn Fulton, Rising Media
Room: 716B
9:05-10:05

Keynote

Social Media Disaster Zone: Identifying the Risks and Avoiding Them Randall Craig, 108 Ideaspace
Room: 716B
10:05-10:50 Exhibits & Morning Coffee Break
10:50-11:00 Gold Sponsor Presentation
Room: 716B		 Gold Sponsor Presentation
Room: 715B
TRACKS Social Drivers and Influencers Conversion Analytics
11:00-12:00 Influencers Tim Mischuck, Maven Social
Room: 716B 		Social Media Analytics Models Alan K’necht, Digital Always Media Inc:
Room: 715B
12:00-1:15 Lunch
Room: Foyer
1:15-2:15 Experiential Social Media Activation:
Topshop Canada and Red Truck Beer Chris Breikss, 6S Marketing
Room: 716B 		TBA Derek Lackey, e10
Room: 715B
2:30-3:30 TBAAmy Graves, Salesforce Marketing Cloud
Room: 716B 		Conversion Rate Optimization: A Practical Web User
Experience Seminar for Corporations Dev Basu, Powered by Search
Room: 715B
3:30-4:00 Exhibits & Afternoon Break
Room: Foyer
4:00-5:00

Keynote

Social Media and Brand Influencing Casie Stewart, Community Agency and Social Influence
Room: 716B