Internet Marketing Conference

Benj Arriola has been in the SEO space since 2004 and in web design and development since 1997. Benj has a very comprehensive and detail-driven SEO approach to every project concentrating on maximum results with minimum efforts to get the best out of SEO that economically scales over time. As the SEO Director, Benj is the main SEO Strategist and Trainer of the company using up-to-date, ethical SEO methodologies. Aside from a wealth of experience in working with top brand Fortune 1000 SEO clients, prior to Internet Marketing, Inc. Benj has been a speaker in various major conferences here and abroad and also smaller local meet-up groups. He regularly contributes to some online SEO forums and for fun. Benj has joined many SEO keyword ranking competitions in the past and has won several from 2006 to 2009 with the most prestigious among them was the 2007 SEO World Championship where Benj won a brand new car beating other SEO professionals from other countries.

Dev Basu is the President and CEO of Powered by Search, a Toronto, Canada based full service internet marketing agency.

Joe Boughner has more than a decade of experience in a variety of strategic communications roles. As a senior member of non-linear creations’ strategic services team, Joe is responsible for helping clients understand the wide array of digital communications and marketing tools, tactics and channels available and integrate the best fits based on their needs and their audiences into their overall digital marketing strategies. Joe also teaches a course on social media for business at Ottawa’s Algonquin College.

Prior to joining non~linear, Joe primarily worked on the client side in the government and non-profit sectors for groups as diverse as the Canadian Boreal Initiative and the Association of Canadian Financial Officers. He has an inexplicable love of the long-abandoned piece of punctuation known as the interrobang and was once a “celebrity” guest judge at a drag pageant.

Chris is the Co-Founder and President of 6S Marketing. He focuses his time on business development and leading the sales and marketing team at 6S. He also heads up research and development and creation of new digital marketing products. Chris is a frequent public speaker and instructs mobile marketing at the University of British Columbia. He volunteers in his local community as a board member on the Yaletown BIA, as well as numerous charitable events, raising more than $100,000 in the last 5 years.

Born and raised in Vancouver, Rob Bucci is the Founder and CEO of STAT Search Analytics (getSTAT.com). Since 2008, STAT has equipped SEO experts with massive-scale, real-time, localised search data. Largely through word of mouth, the company has been happily building up a client base that includes some of the world’s largest online companies and SEO agencies.

Mark is a co-founder of VMG Cinematic, a digital shop specializing in online video production and social media marketing for brands and agencies. In 2012, VMG was recognized as one of PROFIT’s Hot 50 New Growth Companies and has captured more than 12 million YouTube viewers along the way.

Reid is a partner of VMG Cinematic and has managed more than 500 video and social media campaigns for clients including FedEx, Warner Brothers, and various Proctor & Gamble brands. Reid was recently featured in Marketing Magazine’s 30 Under 30 and FuEL’s Top 20 Entrepreneurs Under 30 for his marketing leadership and charity efforts.

Barbara “WebMama” Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is in taking companies that have done all the basics and looking at ‘what is next?’ with search marketing. She founded WebMama.com in 1996 and has been highly successfully in helping start-up companies and brand-name clients achieve their goals of driving high quality visitors to their websites. She prides herself in understanding the ins and outs of B2B enterprise marketing and the unique challenges B2B companies face in implementing SEO and paid search optimization recommendations. Barbara has been involved with product and program marketing in Silicon Valley for 24 years, including marketing positions with Sun Microsystems and other leading edge startups. Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

Randall Craig is an internet pioneer who led the web strategies for several major market newspapers, international financial institutions, and consulting firms since 1994. He has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was an executive at an American public company.

Randall is the president of 108 ideaspace, lectures at the Schulich School of Business, blogs for the Huffington Post, and hosts Professionally Speaking TV. Randall is the author of seven books including the Online PR and Social Media series, Social Media for Business. , and the just-released Everything Guide to Starting an Online Business. He has appeared on numerous TV and radio shows, and has been profiled in all national media.

Randall serves on the National Board of the Canadian Association of Professional Speakers, and has earned a CFA, MBA, and CMC. More at www.RandallCraig.com.

Bio is forthcoming!

Bio is forthcoming!

Karen Gordon is the Director of Digital Media for the National Hockey League and works out of the Toronto office. Karen is responsible for leading a team of Account Executives to drive revenue for NHL.com by providing digital media solutions to major advertisers through a network of agencies across Canada and client direct relationships.

Karen joined the Corporate Marketing and Media Sales team at the NHL in 2008 as the first employee in Canada to focus on digital media sales offering unique marketing solutions within a single brand in the Canadian marketplace. In 4 years, she has built her team up to 8 members servicing the Canadian digital media community on a national and regional level.

With 15+ years experience in the digital media space, Karen has established a track record of building and growing digital media sales divisions within a variety of companies including Sympatico, Alliance Atlantis, Transcontinental and now at the NHL.

Bio is forthcoming!

 

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been deeply involved in the online marketing industry since 1998, as a SEO since 1999.

He is best known as a content writer, frequent conference speaker and organizer, search industry commentator, conference interviewer and popular WebmasterRadio.FM show host.

Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train clients and/or their staff, leaving them better equipped to manage their online marketing efforts.

Jim is co-host of Webcology on WebmasterRadio.FM. Webcology is popular weekly live-to-air broadcast with archived podcasts dating back to October 25, 2007. Webcology is heard every Thursday at 2:00pm eastern/11am pacific and is available through iTunes and on iTunes Radio. Webcology episodes are also available on the Digital Always Media blog, generally posted Thursday afternoons.

Before Webcology, Jim hosted The Alternative on WebmasterRadio.FM. Originally airing in October 2006, The Alternative was a show covering any search engine other than Google.

Over the past fifteen years, Jim has also been editor in chief of the SiteProNews Network, consultant to dozens of growing technology firms, and head SEO of one of the oldest search marketing firms, Stepforth Web Marketing. During that time, he was a prolific writer with thousands of articles published across dozens of major Internet news websites including:
Before Webcology, Jim hosted isedb.com| Before Webcology, Jim hosted Search Engine Journal | Before Webcology, Jim hosted Search Engine Guide | Before Webcology, Jim hosted WebProNews | Before Webcology, Jim hosted SiteProNews

Alan K’necht is a founding partner at Toronto based Digital Always Media Inc. a search & social media marketing agency and training company. Alan is an online instructor for the University of San Francisco’s on-line Internet marketing and analytics programs and the head of their Advanced Analytics course. In 2010 he published his 1st book, the award winning “The Last Original Idea – A Cynic’s View to Internet Marketing”. He is also the host of the weekly Twitter Chat #SocialChat which regularly reaches a potential audience of over 500,000. Over the years, K’necht has helped implement web analytic and Internet marketing solutions. Clients have included Canada’s Federal Government, the US Navy, Inter-American Development Bank, Toyota Canada, various media organizations, several ecommerce companies and a wide array of other businesses. Through digital analytics, K’necht has always helped clients measure and maximize their Return on Investment (ROI) for their digital marketing initiatives. K’necht is an internationally published columnist, who has been interviewed by numerous publications and media outlets including: The Wall Street Journal, Globe & Mail, National Post, CBC radio, CanWest Global News and WebmasterRadio.FM.

A Marketing and Branding Specialist, Derek brings a creative, results oriented approach to every business challenge. He is the President & Digital Strategist at e10 egency. In a distinguished advertising career of well over two decades, Derek Lackey has consistently combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co., Pioneer Electronics, AGFA Film, American Express Merchandise Services, and many others. His focus since 2006 has been internet marketing – finding ways to effectively fuse traditional advertising with social media. Derek owned and managed a mid-sized full service advertising agency based in the Toronto area. His creativity and insights around branding and marketing are practical and grounded. As an Entrepreneur he has a healthy respect for activities that produce results and is quick to change tactics when they don’t. This background combined with a hands on working knowledge of emarketing positions him as a thought leader in The Google Age of Marketing. He is a featured contributor on the Inetrnet Marketer’s Secret Weapon – One Degree. Educated in Marketing at University of Toronto, Derek applies creativity to his business strategy while placing a strong emphasis on results. At one point in time, seven of the nine brands handled by his ad agency were #1 in their categories in Canada.

As senior marketing communications manager, Thuy took over marketing communications and web development for PIR in 2009. At PIR, Thuy implemented a communications strategy that included a stronger social media presence, more relevant blogging, consistent messaging for the .ORG brand, and establishing solid relationships with journalists. As the result, media impressions grew over 300% since 2009. Thuy is also very active in the Internet marketing community, recently speaking at the Internet Summit on “How to Improve Online Reputation.” He also regularly attends the International Crisis and Risk Communication Conference, typically speaking about how to effectively use the web during times of crisis.

Prior to PIR, he handled product marketing and marketing communications for a high-end business printer manufacturer. Thuy has also been developing web content management system and search technologies for over ten years. With his unique background in both marketing and technical development, he brings creative ways to best utilize new technology to create effective marketing communications in today’s fast-paced environment.

Tim has spent the last 25 years creating and building companies in computer publishing, eLearning, Health Compliance, Direct marketing and Software as a Service (saas). In 2001 he launched BlueTree Direct which quickly became a world leader in the Marketing Automation Systems, winning deals with post offices around the world as their online solution of choice. In 2007 the company was bought by Pitney Bowes Marketing Services Group where Tim served as VP Product Development. In 2008 Tim returned to his entrepreneurial roots and co-founded Maven Analytics.

As co-founder and President Tim is responsible for the company vision and direction, technology and revenues. This leadership position allows Tim to create value for the company leveraging his many years creating value for clients and growing companies.

Tim has a BA in Economics & Marketing from Ryerson University.

Olaf Pijl graduated in 2011 in Interactive Marketing, and works as a Senior SEM Consultant. Olaf has experience with various markets, verticals and online media strategy and execution. He is a strong advocate of search engine marketing, because of it’s transparency, measurability and (especially) relevancy.

His unconventional opinions have often lead to interesting discussions. Olaf works for the SEM agency Traffic Builders (3-times winner of the Emerce Best SEM Agency Award!) and runs the SEM-blog www.Searchify.ca.

Casie is a daily lifestyle blogger with a passion for fashion, travel, tech and life. You’ll find her on Twitter 24/7 posting local hot spots on Instagram whether a new restaurant or vintage boutique.

Casie consults on social media, brand experience & design, community engagement and more. She regularly does speaking engagements (SXSW, NXNE, SMW, CMW, Marketing Magazine).

She’s donated her time to charities and community initiatives including Movember, Arm Yourself, Stand Up to Cancer, Bikes Without Borders, Heart & Stroke Foundation, Hospice Canada, Red Cross Canada, Daily Bread Food Bank.

Warren Sukernek is a well-respected subject matter expert in the field of social media, with fifteen plus years of experience ranging leadership in digital relationship marketing and service business development. Warren is adept at providing clients with actionable insights based on best practices in listening to the social web. He is responsible for executing marketing strategies and thought leadership to increase market and customer awareness for revenue growth. Formerly the VP of social media listening platform SM2, Warren now is now VP of Social Business at SDL where he applies his knowledge to drive SDL’s social media strategy across divisions.

Jon Wuebben is the CEO of Content Launch, a web content development and strategy firm that provides content for hundreds of companies, digital agencies, web designers and others around the world. He is the author of “Content is Currency: Developing Powerful Content for Web & Mobile” and is also the author of “Content Rich: Writing Your Way to Wealth on the Web” (2008). Content Launch is a Telegent Media, LLC company.

Jon has spoken on the topics of Content Marketing, Content Development, Web Copywriting, Social Media and Web 2.0 at the Online Marketing Summit, New Media Expo, Shop.org Annual Conference, Media Relations Summit and for a number of business groups, associations and large corporations.