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Do you like Internet Marketing?
In that case, this newsletter is perfect for you. Today its packed with news and information about important issues for Internet Marketers as well as updates about IMC.
Happy Reading,
Lennart Svanberg
Editor, IMC Update
==> UPDATED SITE by Lennart Svanberg
The conference site has been updated. At our main-page more information about IMC 2006 is brought to you. A special "partner" page is also launched in order to attract new partners for IMC.
==> NEWSLETTERS - PRO'S AND CON'S by Lennart Svanberg
The idea of IMC-Update is to give you news about IMC (conference, expo & education) as well as news about the Internet Marketing Industry.
I originally started a newsletter in 1999, cancelled it in 2000, started a new one in 2001 (that was the start of IMC-Update), changed name to Right On The Spot 2003 and now since December 2005 it's back to IMC-Update.
During these years I've tested different techniques as regards to content, distribution techniques and frequency.
All in all, it's taken a long time to get here:=).
Here's a brief list of Newsletter pro's and con's:
* Frequency; If you'd like to get really big with your newsletter, you need to have a regular frequency in sending out your newsletter. The more frequent, the more subscribers you'll get. Irregular distribution has the positive affect that you get more attention for those newsletter that you send out.
* HTML vs Text; Almost everyone reads HTML-newsletters. Text-version's only are so limited in possibilites that they're not recommended. However, a few people only read text-only newsletter so if you have the time, create text-only newsletter.
* Content; Here's the biggest challenge - if you don't have anything to say - how can you create interesting content? The keywords are "Steal with Pride". There are so many people doing so much content for the Internet that as long as you make a note who wrote it - "steal" anything you can get hold of :).
I hope that my hard-learned experiences can be of interest to you.
==> USABILITY: INTERVIEW-BASED TASKS: LEARNING FROM LEONARDO DI CAPRIO
The silence was deafening. The corporate Vice President of Marketing sat at the head of the table, with the rest of the room populated by the development team. Nobody was saying a word. They were just letting the question just hang in the air: "What did we do wrong?"
http://www.uie.com/events/roadshow/articles/interview_based_tasks/
==> PAYPAL GOES MOBILE
The online payment service may be preparing to launch a service that would let people pay for items by texting from their cell phones.
http://money.cnn.com/2006/03/06/technology/business2_paypal0306/
==> MOZILLA CONFIRMS FIREFOX TAKING IN MILLION OF GOOGLE DOLLARS from Techweb
Mozilla Corp. on Tuesday confirmed that it is taking in millions of dollars from the Firefox browser, but declined to give an exact figure.
http://www.techweb.com/wire/software/181501750
==> GOOGLE TAKES ON MS OFFICE WITH WRITELY BUY
The vexed topic of an online word processing system is back on the agenda after Google bought start-up Writely in a potential challenge to Microsoft's desktop suite.
http://www.channelregister.co.uk/2006/03/10/google_writely/
==> MICROSOFT INTRODUCES NEW SEARCH ENGINE
Microsoft Corp. is releasing an overhauled Internet search engine, under a new name, still looking for traction in a market where rivals Google and Yahoo! have continued to pull ahead.
http://seattlepi.nwsource.com/business/262079_msftsearch08.html
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*** SWEDISH NEWS ***
==> ÖGON STYR SNART VAR DATOR
Hannover. Inom fem år styrs alla datorer av ögonens rörelser. I alla fall om man ska tro svensken John Elvesjö och företaget Tobii. På mässan demonstrerar de tekniken och den är lätt att tycka om.
http://www.dn.se/DNet/jsp/polopoly.jsp?d=547&a=528323&previousRenderType=6
==> SEMINARIUM OM WEBBANALYS I STOCKHOLM DEN 3 MAJ
IMC arrangerar den 3 maj på Elite Palace Hotel webbanalys-dagen i samarbete med Websidestory och Two. Antalet platser är begränsat och priset är kraftigt rabatterat så tveka inte utan beställ dina biljetter idag.
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This newsletter is brought to you by IMC - the worlds best show for Internet Marketers!
Our sites include:
http://www.internetmarketingconference.com
Newsletter technology brought to you by Apsis!
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