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IMC-Update April 25th 2006

News in English
~ The First Internet Marketing Conference, San Francisco, 1994
~ The advert enforcer
~ Microsoft to take the Domain Registrar Market?
~ Mobile Opera Invading Browsing Domain
~ Search Users 'stop at page three'
~ Alternative Media Advertising Grows

New Section - Jobs for Internet Marketers
~ Online Marketing Manager - UK
~ E-Commerce Manager - UK

News in Swedish
~ Näthandeln fångar elever
~ Mejladress för miljonärer
~ Sökmotor för företag

 

==> THE TV-ADVERT ENFORCER

If a new idea from Philips catches on, the company may not be very popular with TV viewers. The company's labs in Eindhoven, The Netherlands, has been cooking up a way to stop people changing channels to avoid adverts or fast forwarding through ads they have recorded along with their target programme.

http://www.newscientisttech.com/article/dn9011-invention-the-tvadvert-enforcer.html?www.reghardware.co.uk

==> THE FIRST INTERNET MARKETING CONFERENCE, SAN FRANCISCO, 1994

In November 1994, Internet commercialization pioneer Ken McCarthy organized the first conference ever held that focused exclusively on the commercial potential of the web.

http://video.google.com/videoplay?docid=-5046297730700144952

==> MICROSOFT AIMING TO TAKE THE DOMAIN REGISTRAR MARKET?

Microsoft's web business suite initiative, Office Live, recently opened up for public beta, gives business a number of free tools, including a free web site and domain name. Unsurprisingly a surge in their domain registrations has occurred, and this has led to some speculation that Microsoft may be aiming for a piece of the domain registrar market.

http://www.threadwatch.org/node/6268

 

==> MOBILE OPERA INVADING BROWSING DOMAIN

The fast evolving mobile and telecom sector is for sure leaving the deeper impacts on the web browsing trends worldwide. The internet browsing domain till now dominated by Personal computers usage is giving the way to mobile phones which are primed to invade that territory as depicted by results from The Face of the Web, an annual study by Ipsos Insight.

http://www.24x7updates.com/FullStory-News-Mobile_Opera_Invading_Browsing_Domain-ID-201077.html

==> SEARCH USERS 'STOP AT PAGE THREE'

Most people using a search engine expect to find what they are looking for on the first page of results, says a US study.

http://news.bbc.co.uk/2/hi/technology/4900742.stm

==> ALTERNATIVE MEDIA ADVERTISING GROWS

Advertising on blogs, podcasts and RSS feeds could generate as much as $49.8 million for America's alternative media industry this year, according to a new report.

http://www.journalism.co.uk/news/story1807.shtml

====================INTERNET MARKETING CAREER=====================

==> ONLINE MARKETING MANAGER - UNITED KINGDOM

Employer: 1837online.com
Salary: £37,000 - £45,000 (dependant on experience)
Location: United Kingdom, Farringdon EC1
Job Type: Permanent
Employer: Type In-house / Client Organisation
Start Date May 2006

http://www.e-consultancy.com/jobs/15873/online-marketing-manager.html

==> E-COMMERCE MANAGER - UNITED KINGDOM

Employer: Four Square, a division of Mars
Salary up to £50k + bonus + benefits
Location: United Kingdom, Basingstoke
Job Type: Permanent
Employer: Type In-house / Client Organisation

http://www.e-consultancy.com/jobs/15892/e-commerce-manager.html

====================SWEDISH NEWS=====================

==> NÄTHANDELN FÅNGAR ELEVER

Johanna Holmgren och Susan Lundqvist går sista terminen i gymnasiet på Katedralskolan i Lund. De båda klasskamraterna studerar näthandel på den handelslinje på Katedralskolan som de går på.

http://www.n24.se/dynamiskt/nyheter/did_12394765.asp

==> DYR MEJLADRESS FÖR MILJONÄRER

Tycker du att du tillhör samhällets översta skikt? Då är det dags att visa det genom att skaffa sig en lyxmejladress och betala 36.000 kronor om året för besväret.

http://di.se/Index/Nyheter/2006/04/18/183909.htm?src=xlink

==> GOOGLE SLÄPPER NY SÖKMOTOR FÖR FÖRETAG

Google ska plocka marknadsandelar på sökmotorer för företag. Sökjätten lanserar One box, som gör att kunderna kan kolla både kollegans kalender och status på eftermiddagsflyget, såväl som företagets intranät.

http://www.n24.se/dynamiskt/it_telekom/did_12411863.asp

======================================================

Thank you for reading IMC-Update

Lennart Svanberg,
Editor IMC-Update
IMC2006'

 

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