Dear IMC-alumni and friends,
the first tickets to IMC 2006 was sold today. It's a new record for IMC to sell tickets 8 months in advance. This is indeed a good sign for the new year.
In this issue I'm putting some exclusive material for our Swedish viewers and one controversial issue put forward by the usability expert Jakob Nielsen about Search Engines.
Enjoy IMC-update and feel free to send me any comments, feedback or topic that upcoming IMC-Updates should cover at info@imc-expo.com.
Lennart Svanberg,
Editor IMC-Update
==> Search Engines that profits too much from the web sites they Search- by Lennart Svanberg
In Jacob Nielsen's article from the 9th of January http://www.useit.com/alertbox/search_engines.html the issue of ownership for web content is debated.
Before Google, nobody really talked about Search Engines "right" to examine the web in order to create content. With Google's success of selling ad's related to Search some web site owners are feeling that they don't get enough back from their "not-agreed-partnership" with Google.
A good partnership means that both sides profits from it. The problem with Search Engines partnership with web site's is that the Search Engine dictates the rules and the web site owner can only accept them or terminate the partnership. There are no discussion of terms.
Craig's List is reported to recently have introduced a robots.txt file http://www.craigslist.org/robots.txt that excludes Search Engine Robots from accessing their web site. This means that Craig's List will not come up in Search Engine Results - for good or for bad.
What is your thought on this matter? Discuss it here at IMC-update by sending your feedback to info@imc-expo.com.
==> Nyheter för Svenska Internetmarknadsförare
IMC lanserar under våren ett flertal nya sätt för dig att uppgradera dina kunskaper.
* I början på februari kör Sveriges första distansutbildning i Internetmarknadsföring igång
* Med start i nästa månad påbörjas två-dagars intensiv-utbildningar i Internetmarknadsföring - vilka återkommer varje månad
* Från och med februari månad så blir varje måndag klockan 17.45 tiden då vi träffas för att lära oss mer om Internetmarknadsföring. Platsen är Birgittas Bageri i Nacka strand. Mer info kommer i nästa vecka.
* I vår dubblerar vi IMC genom att köra ett endagars-seminarium där de senaste trenderna analyseras av företrädare för branschen. Detta blir också en uppvärmning till vårt stora event i September.
Som ni kan se blir det en spännande vår och se till att boka upp dig redan nu för årets händelse, 19-21 September på Stockholmsmässan, IMC - you can't afford not to go!!
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http://www.internetmarketingconference.com