Greetings,
After a thrilling event about Web Analytics last week its time for a regular issue of IMC-Update. A full report on last week's web analytic seminar in Stockholm will be given to you in Thursday's issue of IMC-Update. Thank's for the positive notes people give me for distributing IMC-Update, it helps to build up new energy!
News in English
~ Eye Tracking Study at IMC 2006
~ Yahoo's Search Battle
~ 27 Million .Com's are dropped
~ Google Hates SEO Software
~ Glimpse of the Past
Internet Marketing Career
~ Salary Trends for Usability Experts
~ Director of Brand Strategy, Washington DC
~ Online Marketing Manager, New York
Internet Marketing Events
~ Fast Seminar - Stockholm - May 11th
Nyheter på Svenska
~ Yahoo krigar med Google
~ Windows Live Beta
~ Annonser i Dataspel
~ Addnode köper CMS i Serbien
==================NEWS IN ENGLISH=====================
==> EYE TRACKING STUDY TO BE PRESENTED AT IMC 2006
Session is named: Consumers Online Buying Behaviour by Marnix van Gisbergen, De Vos & Jansen Marketing Research
The objective is to spur debate on eye-tracking as a tool to analyze website effectiveness. We will explain and discuss eye-tracking as a research method to analyze (features in) web site performance.
http://www.internetmarketingconference.com/
==> YAHOO REINVIGORATES WEB ADVERTISING SEARCH BATTLE
Yahoo Inc. is set to introduce on Monday a long-delayed upgrade to its Web search advertising system, setting the stage for a face off with Web search leader Google Inc. (GOOG.O: Quote, Profile, Research) later this year.
==> 27 MILLION .COM'S ARE DROPPED EVERY MONTH
Every month about 30 mln .com domains are registered, but then 90% of them are dropped.
http://www.threadwatch.org/node/6499
==> GOOGLE HATES SEO SOFTWARE
After Web Position (a while back) and WebCEO got banned, it's SEO Elite's turn to get some.
So are users safe from using these?
http://www.threadwatch.org/node/6485
==> BEST CONFERENCE GEAR
I've got so many crappy T-shirts from conferences that I could do my best Aaron Wall dress-alike for three weeks and never do laundry once. Yet throught the years I've picked up some decent stuff at conferences:
http://www.threadwatch.org/node/6480
==> THE FIRST INTERNET STAR - GLIMPSE FROM THE PAST
Do you remember Mahir? The Turkish gentlemen that offered women sex? His site has been restored for us to enjoy.
See Internet History from 1999: http://istanbul.tc/mahir/mahir/
=============INTERNET MARKETING CAREER================
==> SALARY TRENDS FOR USABILITY PROFESSIONALS
Over the last several years, entry-level salaries have dropped, while pay for experienced usability staff has been more stable.
http://www.useit.com/alertbox/salaries.html
==> DIRECTOR OF BRAND STRATEGY, PREMIUM SERVICES
Company: AOL LLC (more info)
Experience: Director
Location: Washington DC Metro Area
Reporting to the Vice President of Marketing, the Director of Brand Strategy will be responsible developing and innovating on new ideas and strategies for Digital Services.
http://www.linkedin.com/jobs?viewJob=&jobId=47509&fromSearch=2&sik=1147099664324
==> ONLINE MARKETING MANAGER - PUBLISHERS
Company: Root Markets (more info)
Experience: Mid-Senior level
Location: New York, NY
As the Online Publisher Marketing Manager you will work with Root’s publisher partners to not only help optimize the yield on their inventory but also to help them maintain their consumer experience via deployment and integration of various tools and resources.
http://www.linkedin.com/jobs?viewJob=&jobId=46154&fromSearch=4&sik=1147099664324
=============INTERNET MARKETING EVENTS================
==> SEARCH TECHNOLOGY - HOW DOES IT CHANGE THE GAME
FAST Seminar - Stockholm
11.May.2006 - 11.May.2006
Location: Sweden - Kista (outside Stockholm)
Subject: Search technology – how does it change the game for you and your business? Where: Kista Science Tower, Färögatan 33, 164 51 Kista (Stockholm), Sweden When: Thursday May 11, 2006 @ 08.00-12.00
http://www.fastsearch.com/l3af.aspx?m=529&amid=3774
====================SWEDISH NEWS=====================
==> YAHOO TRAPPAR UPP KRIGET MED GOOGLE
Kampen mellan Yahoo, Google och Microsoft hårdnar. Internetjätten Yahoo väntas presentera en omdaning av sin nätreklam senare idag.
http://www.n24.se/dynamiskt/it_telekom/did_12598295.asp
==> WINDOWS LIVE BETA
Microsoft: Den digitala onlinevärlden blir bättre om alla komponenter är byggda för att fungera tillsammans. Detta är den bärande idén bakom Windows LiveTM. Du kan samla allt du värdesätter – vänner, information, e-post, sökfunktioner, dokument – på ett och samma ställe.
Systemet är en helt ny Internetbaserad metod att få bättre kontroll över information. Och det här är bara början – många nya tjänster kommer att lanseras under de närmaste månaderna.
==> MICROSOFT TROR PÅ DATASPELSANNONSERING
Spel verkar vara melodin, Microsoft köper Massive Inc. ett New York-bolag ledande inom annonseringsmöjligheter inuti dataspel!
http://www.what.se/article.asp?id=4305
==> ADDNODE KÖPER CENTUS MED CMS-UTVECKLING I SERBIEN
Bo Strandbergs AddNode gör ett nytt CMS- och Serbien(!)-fokuserat förvärv. Microsoftutvecklarna på Centus får Addnode att vilja gräva en liten grop i sin kassan. Som det köpsugna bolaget nyligen lovat..
http://www.what.se/article.asp?id=4304
======================================================
Thank you for reading IMC-Update
Lennart Svanberg,
Editor IMC-Update
info@imc.st
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