IMC Update #2 2007
~ First speakers for New York and Stockholm
~ Content questions for IMC in 2007
~ Agenda news 2007 - User generated session
~ Omniture Acquires Instadia
~ American Online wants to buy Tradedoubler
Greetings,
What a week; shareholders from the biggest Internet Marketing
Success from Sweden, Tradedoubler got
a bid from American Online, Instadia was
purchased by Omniture and
new speakers are added to IMC New York and Stockholm.
==> FIRST SPEAKERS TO NEW YORK AND STOCKHOLM
It's a privilege of having so many nice readers of IMC Update
that gives so much great feedback and reactions of interest.
The two first speakers that I can confirm for IMC in 2007
are of huge interest to our general theme "content" and
are great personalities.
For New York on June 5th, Kirk
Drummond of the T-3 agency has been confirmed. T-3 is
a great friend of IMC since Gay Gaddis, their CEO, visited
us in Montreal 2004.
For Stockholm on November 29-30th, Stefan
Engeseth of DetectiveMarketing has been confirmed. Stefan
is truly a pioneer in his field of creating conference controversy
about business issues. He's a writer, sought after speaker
and a fantastic performer.
Read more on http://www.internetmarketingconference.com.
==> CONTENT QUESTIONS FOR IMC IN 2007
One of the biggest issues for the net in 2007 is to distinguish
between "User versus Producer generated content".
As more and more sites are getting content from its visitors
- how do you know which is which as a visitor and do you have
to know it?
On the same issue is the case of selling ads. It seems to
be harder to generate ad revenues for user generated content
than producer generated content. Is this the case and if so
- what can you do to sell more ads?
How do you track success for different content types? Video,
Flash, Forums, Blogs, iFrames (content from other sites) are
making it harder and more difficult to measure how successful
you are. How do you measure "everything"?
Who is responsible for content? In legal terms, in terms of "getting
it done", in tracking its origin etc. Can you "take" content
from other sites and link to it? This is a very delicate question
that very few is addressing.
==> AGENDA NEWS 2007 - ONE USER GENERATED SESSION
In 2007 - 1 hour in both Stockholm and in New York will be
generated by "You". Directly after lunch, you and
the rest of the session attendees will be given a chance of
by yourself speak up and tell what you think is the "Most
important issue as regards to content".
This will be a one hour moderated session that is not prepared
in advance. We've got backup:), if the case happens that nobody
likes to give their thoughts, but I think this will be a huge
success and an ability to get your involvement highlighted.
==> OMNITURE ACQUIRES INSTADIA
The company that I've recently joined to represent in Sweden,
Instadia, was acquired by its competitor Omniture on Thursday
last week. A bold move that seems logical in terms of products
and clients. I'm now in preparation to be skilled in Omniture's
offerings.
Instadia's changed homepage
Full pressrelease
from Omniture
Comment
from IMC Speaker Neil Mason
==> AMERICA ONLINE WANTS TO BUY TRADEDOUBLER
According to my sources American Online was interested in
buying Tradedoubler already a year and a half ago but thought
it was too expensive. Now they've changed their mind but then
it seems they're not getting it after all. AOL seems to be
a hesitant company.
AOL
makes $900 bid to buy Tradedoubler
Aol
refuses to raise offer
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Read previous issues of IMC-Updates at: http://www.internetmarketingconference.com/updates.html
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This ends this issue of IMC Update. Thank you for reading
IMC-Update!
Lennart Svanberg,
Editor
info@internetmarketingconference.com
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