Greetings,
the summer is officially starting in Sweden this week with the entrance of June. Its time to prepare for the fall and this years IMC-event on September 19-21st. As an appetizer - do attend the Web Analytics Wednesday next week on June 14th http://www.webanalyticsdemystified.com/wednesday/.
News in English
~ Preparations for IMC 2006 in Stockholm
~ Downloads of Net porn hit record high
~ Dell installs Google Software
~ Moving to Horizontal Navigation
~ Dropdowns and Flyouts don’t work
~ Google Tops Another Search Survey
~ Google Promises Artificial Intelligence
~ Protect Your Domain's from Hi-Jacking
Internet Marketing Career
~ Marketing Analyst, Pennsylvania
~ Senior Director, Electronic Arts
Nyheter på Svenska
~ Ebay och Yahoo går ihop
~ Google tar upp kampen om TV-Reklamen
~ Zlatans smarta reklamtrick
~ Okej, jag fixar tvätten - Microsoft.Com
==================NEWS IN ENGLISH====================
==> PREPARATIONS FOR IMC 2006 IN STOCKHOLM
Have you prepared for the Internet Marketing Event of the year 2006? The dates are 19-21st of September and so far 20 speakers of utmost qualities are confirmed http://www.internetmarketingconference.com/speakers.html. A number of speaking-spots are for sponsors only and there are several of opportunities for your company to be seen here http://www.internetmarketingconference.com/sponsor.html.
As a participant you can register to our extremely competitive rate of SEK 8.980 (= $ 1,200) for the full three day conference at http://www.internetmarketingconference.com/register.html (note that it redirects to IBC's registration form.
If you've got any questions, please don't hesitate to contact me at info@internetmarketingconference.com, Lennart Svanberg.
==> DOWNLOADS OF NET PORN HIT RECORD HIGH
Record numbers of people are downloading pornography from the Internet, a survey revealed yesterday.
http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=388134&in_page_id=1770
==> DELL INSTALLS GOOGLE SOFTWARE ON COMPUTERS
Google on Thursday said Dell has agreed to ship tens of millions of computers with Google software installed, a deal that takes the search engine's battle with Microsoft to the latter company's most prized territory -- the desktop.
http://www.cmpnetasia.com/oct3_nw_viewart.cfm?Artid=28757&Catid=8&subcat=83§ion=News
==> THE CHALLENGES OF MOVING TO HORIZONTAL NAVIGATION
The designers of CNN.com recently redesigned their home page, changing from a left-hand, vertical navigation scheme to a top-of-the-page, horizontal one. They even created a page that highlights their new changes.
==> DROPDOWNS AND FLYOUTS DON'T WORK
Designers use interactive design elements, such as fly outs, rollovers, and dropdowns, to conserve space, make the screen less cluttered, and enhance the users' experience. We were surprised when users succeeded more often when they didn't encounter these design elements than when they did.
http://www.uie.com/articles/users_decide_first/
==> GOOGLE TOPS ANOTHER SEARCH SURVEY
"[Google] won a lot of users over the last five years, but it could easily lose them," said Charlene Li, an analyst at Forrester Research. "Search is one of the least 'sticky' Internet applications, which is why Google has been so busy launching new features."
http://www.sci-tech-today.com/story.xhtml?story_id=11200CI6LOKW
==> GOOGLE USERS PROMISED ARTIFICIAL INTELLIGENCE
A search engine that knows exactly what you are looking for, that can understand the question you are asking even better than you do, and find exactly the right information for you, instantly - that was the future predicted by Google at a conference for Google's partners.
http://business.guardian.co.uk/story/0,,1781123,00.html
==> HOW TO PROTECT YOUR DOMAIN NAMES FROM HI-JACKERS, PORN PIRATES AND YOUR REGISTRAR
Is your domain really safe? If you are not prepared, there are a number of common mistakes which can result in the permanent loss of your domain. Owners of multiple domain names are particularly at risk. This article explains the most common ways that domains are lost and gives specific advice on how to safeguard your names.
http://www.betterwhois.com/domainhijacking.htm
=============INTERNET MARKETING CAREER===============
==> MARKETING ANALYST, CAMPUSDOOR, PENNSYLVANIA - UNITED STATES
The Marketing Analyst surveys the competitive landscape, maintaining a knowledge base of facts, figures and analysis, producing periodic reports at various levels to inform the company of the market and changes, and collaborating with the product development team to leverage opportunities revealed by research.
http://www.marketingsherpa.com/sample.cfm?contentID=2522
==> SENIOR DIRECTOR, ELECTRONIC ARTS SPORTS BRAND, ORLANDO, FLORIDA
Provide global leadership in driving the creation of new products and marketing initiatives with the goal of making EA SPORTS the center of the sports fan's universe.
All Electronic Arts job at http://jobs.ea.com/
=================NYHETER PÅ SVENSKA==================
==> EBAY OCH YAHOO GÅR IHOP?
Ebay och Yahoo har grävt ned stridsyxorna och de två internetjättarna ingår nu en allians. Målsättningen är så klart att mota konkurrensen från marknadsledande Google.
http://www.n24.se/dynamiskt/it_telekom/did_12763530.asp
==> GOOGLE TAR UPP KAMPEN OM TV-REKLAMEN
Tryckta medier har länge känt hotet från nätet men tv-bolagen har hittills kunnat känna sig relativt säkra. Nu bygger dock Google ut sin reklamtjänst och erbjuder sina annonsörer videoreklam, skriver Reuters.
http://www.n24.se/dynamiskt/it_telekom/did_12741748.asp
==> ZLATANS SMARTA REKLAMTRICK
Videon som IMC-Update tipsade i förra veckan är en succé. Så stor succé att den knappt behöver visas på TV för att anses lyckad för Nike.
Läs mer: http://www.n24.se/dynamiskt/reklam_media/did_12699266.asp
==> BILL GATES FIXAR TVÄTTEN
Gratis handdukar, fri tvätt och cateringmiddagar. Det är de nya personalförmåner som utgör mjukvarujätten Microsofts nya vapen i kampen mot bland annat sökmotorn Google.
http://di.se/Index/Nyheter/2006/05/23/188572.htm?src=xlink
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Read previous issues of IMC-Updates at: http://www.internetmarketingconference.com/updates/
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Thank you for reading IMC-Update
Lennart Svanberg,
Editor IMC-Update
info@imc.st
'
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