Greetings,
A Jam-packed issue of news from the Internet Marketing World. Enjoy!
News in English
~ Netscape Rebirth
~ Usability Guidelines Survives
~ MySpace may "auction off" its search business
~ EBay + Skype + PayPal = ??
~ Football fans flock to BBC website
~ Google launches new Shakespeare site
~ Idea of a separate, paid Web drives high-tech fight
~ Viral Marketing to Die For
Internet Marketing Events
~ Report from Web Analytics Wednesday
~ Why "unconferences" are fun conferences
Nyheter på Svenska
~ E-handel allt vanligare
~ Sesam öppnar för nätstrid
~ Kreativitet lönar sig
~ Aftonbladet köper prisjakt nu
~ Porrbranschen ett föredöme
~ Stadium satsar på näthandeln
~ Googles Ebaydödare snart här
~ Stark tillväxt på reklammarknaden
==================NEWS IN ENGLISH=====================
==> NETSCAPE REBIRTHS IN BLOGGING SHAPE
The very first Internet Company to succeed, Netscape, is reborn to merge news reporting and blogs with the latest Internet trends.
==> USABILITY GUIDELINES SURVIVES
Noteworthy from Jacob Nielsen's www.useit.com is that Usability's Guidelines lasts. Its my own conclusion as well after being in this field since 1998.
Old tricks like "Click Here" is as good in 2006 as it was in 1994. Why's that? Probably because people don't change as fast as we sometimes think.
Jacob Nielsen states that of twenty-year old guidelines, only 3% of these guidelines has changed.
Lesson learned - learn Usability once and you'll safe for most of your career.
Read more: http://www.useit.com/alertbox/20050117.html
==> MYSPACE MAY "AUCTION OFF" ITS SEARCH BUSINESS
MySpace, the social networking phenomenon that has become one of the world's most popular Web sites, may "auction off" its search business to a major search engine operator, an executive from its parent company, News Corp, said Tuesday.
http://www.pcworld.idg.com.au/index.php/id;626607592;fp;2;fpid;1
==> EBAY + SKYPE + PAYPAL = ??
EBay chief executive Meg Whitman outlined her latest vision for eBay's future this morning to the 75 or so people who showed up at the glitzy Wynn casino for the company's 11-minute shareholder meeting.
http://blog.washingtonpost.com/posttech/
==> FOOTBALL FANS FLOCK TO BBC'S WEBSITE
The BBC Sport website is the most popular online source for World Cup news in the UK, according to a study.
http://news.bbc.co.uk/2/hi/technology/5075222.stm
==> GOOGLE LAUNCHES SHAKESPEARE SITE
Web search leader Google Inc. (GOOG.O: Quote, Profile, Research) on Wednesday launched a site devoted entirely to the Bard, http://www.google.com/shakespeare, that allows U.S. users to browse through the full texts of his 37 plays. Readers can even plug in words, such as "to be or not to be" from "Hamlet," and immediately be taken to that part of the play.
==> IDEA OF A SEPARATE, PAID WEB DRIVES HIGH-TECH FIGHT
Imagine e-mails that get delivered sooner for those willing to pay a few cents extra. Or hot video and music sites that are reachable only by virtual toll roads.
http://www.nj.com/news/ledger/index.ssf?/base/news-7/1150606456320180.xml&coll=1
==> VIRAL MARKETING TO DIE FOR
Many people tries to do Viral Marketing - few suceeds - but this one rocks for Mentos & Diet Coke. Look how they mix:
=============INTERNET MARKETING EVENTS================
==> REPORT FROM WEB ANALYTICS WEDNESDAY JUNE 14TH
A great success and a big thanks to Alenio for being a host and Lars Johansson for putting it all together.
Read Lars report on the event: http://www.tinyurl.se/d888f4
==> WHY "UNCONFERENCES" ARE FUN CONFERENCES
"Unconferences" - meetings organized on the Web and on the fly - are becoming the no-b.s. alternative to industry gabfests, Business 2.0 Magazine reports.
http://money.cnn.com/2006/06/05/technology/business2_unconference0606/index.htm
=================NYHETER PÅ SVENSKA==================
==> E-HANDEL ALLT VANLIGARE
Allt fler företag sköter sina affärer på internet. Skillnaden är dock stor mellan olika branscher. I täten ligger banker och transportföretag, medan småföretagen fortfarande gör "gammaldags affärer".
http://www.dn.se/DNet/jsp/polopoly.jsp?d=678&a=553366&previousRenderType=1
==> SESAM ÖPPNAR FÖR NÄTSTRID
Annonsmarknaden är glödhet för sökbolagen på internet. Nu satsar norska Schibsted en kvarts miljard på att utmana Google och Eniro med den lokala söksajten Sesam.
http://www.n24.se/dynamiskt/it_telekom/did_12941380.asp
==> KREATIVITET LÖNAR SIG
Nu finns hårda fakta som visar ett samband mellan kreativitet och klirr i kassan.
http://di.se/Index/Nyheter/2006/06/14/190935.htm?src=xlink
==> AFTONBLADET KÖPER PRISJAKT NU
En av de "eviga tvåorna" vi tidigare tittat på har äntligen hittat sin köpare. Inte vem som helst heller, Aftonbladet/Schibstedt gör sitt femte dot-com förvärv för i år när de förstärken den egna Internet-portföljen med prisjämförelser..
http://www.what.se/article.asp?id=4373
==> PORRBRANSCHEN ETT FÖREDÖME I KAMPEN MOT NÄTPIRATER
Hollywood sneglar på kollegorna i porrbranschen för att få tips om hur man kan gå till väga för att bekämpa nätpirater.
http://www.n24.se/dynamiskt/it_telekom/did_12910490.asp
==> STADIUM SATSAR PÅ NÄTHANDELN
Stadium håller som bäst på att planera sin handel via nätet. En vara som ska säljas via datorn är kajaken, en ny produkt i kedjans sortiment.
==> GOOGLES EBAYDÖDARE SNART HÄR
Google har tagit ännu ett steg mot total dominans av internet. Nu ska även Ebay bräckas.
http://www.n24.se/dynamiskt/Utrikes/did_12924303.asp
==> STARK TILLVÄXT PÅ REKLAMMARKNADEN
Reklammarknaden växer med hela 9 procent under 2006 men nästa år blir det en långsammare tillväxt.
http://www.n24.se/dynamiskt/reklam_media/did_12934877.asp
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Read previous issues of IMC-Updates at: http://www.internetmarketingconference.com/updates/
======================================================
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Lennart Svanberg,
Editor IMC-Update
info@imc.st
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