Microsoft buys Yahoo?

Greetings,
is Yahoo to be bought up by Microsoft? Merrill Lynch thinks so - what do you think? Enjoy your free issue of IMC-Update #28 :=).

News in English
~ Microsoft buys Yahoo?
~ Opera brings home the browser battle
~ Adobe Joins Google Camp
~ 20 Users Enough

Internet Marketing Career
~ Microsoft dumps Windows Live marketing boss

Nyheter på Svenska
~ Fredagar bäst?
~ Adlibris störst

==================NEWS IN ENGLISH=====================

==> MICROSOFT BUYS YAHOO?

Microsoft should buy Yahoo to give its struggling MSN Web unit a much-needed boost, according to a report issued by Merrill Lynch analyst Justin Post. Microsoft and Yahoo! declined to comment on the Merrill report.

http://www.thestreet.com/_googlen/tech/internet/10293505.html?cm_ven=GOOGLEN&cm_cat=FREE&cm_ite=NA

==> OPERA BRINGS HOME THE BROWSER BATTLE

If showmanship alone could win the Web browser wars, Jon von Tetzchner's Opera Software would have a serious advantage.

http://seattlepi.nwsource.com/business/274688_opera21.html

==> ADOBE JOINS GOOGLE CAMP

Adobe has joined the league of those who offer Google Toolbar with their products. The multi-year deal brings the two gaints together, making Yahoo! little unhappy regarding the promotion of its own Yahoo! Toolbar.

http://www.efytimes.com/fullnews.asp?edid=12489&magid=11

==> 20 USERS ENOUGH FOR TESTING

When collecting usability metrics, testing 20 users typically offers a reasonably tight confidence interval.

http://www.useit.com/alertbox/quantitative_testing.html

=============INTERNET MARKETING CAREER================

==> MICROSOFT DUMPS WINDOWS LIVE MARKETING BOSS

In what appears to be a non-amicable and sudden parting of the ways, the head of marketing for Windows Live has left Microsoft without any official reason given.

http://www.itwire.com.au/content/view/4712/53/

=================NYHETER PÅ SVENSKA==================

==> FREDAGAR BÄST FÖR UTSKICK

Det verkar kanske lite som att ropa på vargen. Var och varannan månad kommer det ju nya bud om vilken som är den bästa utskicksdagen för oss e-postmarknadsförare. Men sanningen är att verkligheten ständigt förändras. Därför finns det anledning att ta den senaste studien från undersökningsföretaget eROI på allvar.

http://www.apsis.se/article/fredagar

==> ADLIBRIS STÖRST PÅ BÖCKER

I Morgongåva skickar nätbutikerna Adlibris och Bokus ut bokpaket över hela landet. Förra året blev det över en miljon kollin.

http://www.svd.se/dynamiskt/kultur/did_13008794.asp

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