Greetings,
in today's IMC-Update I'm introducing new headlines to help you quicker find your preferred content. Enjoy this issue filled with News, Trends and Education.

Corporation News
~ Microsoft allows Google as Default
~ Weak Sales of Text Ads at Yahoo
~ Google: Webmasters Are Incompetent
~ Google's first Access Points in Mountain View
~ Google's unknown artist has huge following
~ Salesforce.com reaches out to the channel

Trends
~ Email becomes the new snail mail
~ Internet Explorer up against Firefox
~ Which New Browser Is Best?
~ Folksonomies is tagging

Internet Marketing School
~ How to connect your coffe-machine to the Internet
~ 20 Web Design Tips
~ E-Commerce Design Patterns

Internet Marketing Events
~ Web Analytic Wednesday Returns September 13th

Nyheter på Svenska
~ Skype-Zennström kör video på nätet
~ Äggande reklam
~ Fritt fall för Yahoo
~ Framgångarna för Lunarstorm fortsätter

==================CORPORATE NEWS=====================

==> MICROSOFT ALLOWS GOOGLE AND OTHER SEARCH ENGINES AS DEFAULT

A sensational move from Microsoft - you don't have to use MSN? Is this a smart move? Probably - now Google (or someone else) can't blame Microsoft anymore for "locking" searchers in Windows.

Read more: http://www.nytimes.com/2006/07/20/technology/20soft.html

==> WEAK SALES OF TEXT ADS AT YAHOO; SHARES DIP

Google, which continues to increase its share of both users and advertising revenue, produces 40 percent more revenue from each search than Yahoo does,

http://www.nytimes.com/2006/07/19/technology/19yahoo.html?_r=1&oref=slogin

==> GOOGLE: WEBMASTERS ARE INCOMPETENT

Google's Peter Norvig, trying to win a fan in Tim Berners-Lee and the webmaster community in general, called the semantic web garbage due to webmaster incompetence:

http://www.threadwatch.org/node/7544

==> GOOGLES FIRST ACCESS-POINTS IN MOUNTAIN-VIEW

As some of you might know - Google are about to wire San Francisco - here's their first testing-points:

http://wifi.google.com/city/mv/apmap.html

==> GOOGLE'S UNKNOWN ARTIST HAS HUGE FOLLOWING

Dennis Hwang may be the most famous unknown artist in the world -- his work doesn't hang in galleries or museums, but it's been viewed hundreds of millions of times.The 28-year-old webmaster designs the whimsical logos that decorate Google.com's otherwise Spartan Web site on special occasions.

http://www.cnn.com/2006/TECH/internet/07/19/google.logo/index.html

==> SALESFORCE.COM REACHES OUT TO THE CHANNEL

Over the last eighteen months Salesforce.com has made a number of high profile and, more importantly, highly significant announcements as the company has rapidly developed its ability to deliver applications “on demand” to a wide community of users. This week the company has launched a Partner Relationship Management (PRM).

http://www.channelregister.co.uk/2006/07/21/salesforce_channel_recruitment/

=====================TRENDS=========================

==> EMAIL BECOMES THE NEW SNAIL MAIL

Young people see it as a good way to reach an elder - a parent, teacher or a boss - or to receive an attached file.

But increasingly, the former darling of high-tech communication is losing favour to instant and text messaging, and to the chatter generated on blogs and social networking sites such as Facebook and MySpace.

The shift is starting to creep into workplace communication, too.

http://www.theage.com.au/news/web/email-becomes-the-new-snail-mail/2006/07/19/1153166432480.html

==> INTERNET EXPLORER UP AGAINST FIREFOX

Contrary to earlier statistic this month Firefox is again losing it to Internet Explorer. This press-release is from an Online Advertising Viewpoint:

http://www.adtech.info/en/pr-06-5.html

==> WHICH NEW BROWSER IS BEST: FIREFOX 2, INTERNET EXPLORER 7, OR OPERA 9?

For a long time, there was nothing to talk about in web browsers. You used Internet Explorer, and that was it. Oh, to be sure, some Mozilla/Netscape holdouts clung to their ways, as did a smattering of users of Opera, Konqueror, and other obscurities. Internet Explorer itself hasn't had a major version change since the release of 6.0 in 2001, so there wasn't much to talk about there, either for five long years.

That's all changed, thanks to that phoenixlike incarnation of Netscape technology, Firefox.

http://www.extremetech.com/article2/0,1697,1990859,00.asp

==> FOLKSONOMIES TAG´S CONTENT

Folksonomies, a new user-driven approach to organizing information. Users add “tags” to information and they create navigational links out of those tags to help users find and organize that information later.

http://www.uie.com/events/uiconf/2006/articles/folksonomies/

=============INTERNET MARKETING SCHOOL================

==> HOW TO CONNECT YOUR COFFE-MACHINE TO THE INTERNET

As a homage to RFC2324 we decided that we'd take a common coffee machine, enhance it a little and connect it to a WebBrick 6.1. Here's how we went about the task

http://www.o2m8.com/modules.php?name=News&file=article&sid=31

==> 20 PROFESSIONAL TIPS FOR BEING A WEBDESIGNER

The difference between a good web designer and a great one is the ability to know how to take short cuts and save time without compromising the quality of work. Pixelsurgeon’s Jason Arber has put together 20 top tips and tricks you should be using to give your work that all-important professional edge.

http://www.netmag.co.uk/zine/design-tutorials/20-pro-tips

==> E-COMMERCE DESIGN PATTERNS

What is a design pattern? A way of describing the principles underlying a problem that occurs frequently in a specific context. In other words, they are a distillation and summary of best practice, that can be applied quickly and effectively to create a variety of specific design solutions.

Read more: http://www.e-consultancy.com/research/e-commerce-design-patterns/

============ INTERNET MARKETING EVENTS ===============

==> WEB ANALYTIC WEDNESDAY RETURNS SEPTEMBER 13TH

The success continues, people gather around the world on Wednesday Evenings to discuss Web Analytic. In Stockholm, Sweden a record number of 30 people attended in June, in Bangalore - India even more attended - how many people will be in your town?

Read more: http://www.webanalyticsdemystified.com/wednesday/

 

=================NYHETER PÅ SVENSKA==================

==> SKYPE-ZENNSTRÖM KÖR VIDEO PÅ NÄTET

Tv-shower över nätet är nästa grej för Niklas Zennström och Janus Friis. Skype- och Kazaagrundarna ska utveckla mjukvara för distribution av tv-program och andra former av video på internet.

http://www.n24.se/dynamiskt/it_telekom/did_13283425.asp

==> ÄGGANDE REKLAM

Den amerikanska tv-kanalen CBS använder sig av en ny markandsföringsmetod i jakten på fler tv-tittare. De ska märka över 35 miljoner ägg med slogans från deras olika tv-program.

http://www.n24.se/dynamiskt/efterborsen/did_13237551.asp

==> FRITT FALL FÖR YAHOO-AKTIEN

IT-företaget Yahoo rapporterar en massiv vinstnedgång för andra kvartalet. Kvartalsvinsten uppgår till 164,2 miljoner dollar, 11 cent per aktie, en nedgång med 78 procent jämfört med samma tid förra året.
Aktien rasade 14 procent i efterhandeln.

http://www.n24.se/dynamiskt/it_telekom/did_13240543.asp

==> FRAMGÅNGARNA FÖR LUNARSTORM FORTSÄTTER

Rekordvinst och en omsättningsökning på 42 procent. Siffrorna beskriver väl ungdomssajten Lunarstorms utveckling.

http://di.se/Index/Nyheter/2006/07/18/194432.htm?src=xlink

 

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Read this and previous issues of IMC-Updates at: http://www.internetmarketingconference.com/updates/

======================================================

Thank you for reading IMC-Update

Lennart Svanberg,
Editor IMC-Update
info@imc.st

IMC2006

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