Greetings,
the big three, Microsoft-Yahoo-Google are collaborating to combat Click-Fraud is this weeks high-lighted story. If you've got something to say that needs a wider audience, don't hesitate to mail me the information at info@imc.st.
Corporation News
~ Google, Microsoft & Yahoo collaborates on Click-Fraud
~ IBM gets all Webified
~ Free Access to Internet - AOL
~ SkypeCasts reaches out
~ 200,000,000 Downloads of Firefox
~ Microsoft puts Windows Live Spaces into orbit
~ Google is doing a Microsoft
Politics
~ Media heir wants 'Airbus of the web'
~ Boston Plans to have Non-Profit run Citywide Wi-Fi Network
~ One Laptop Per Child gains ground
Analysis
~ What is in store for YouTube?
~ Web Browsers Progress to next Generation
Internet Marketing School
~ Screen Resolution and Page Layout
~ An introduction to Rules Engines
~ Google Analytics Explained
~ What Internet Really looks like
Internet Marketing Events
~ Web Analytic Wednesday Returns September 13th
~ Webbdagarna in Swedish
Nyheter på Svenska
~ De vill veta när du inte tittar
~ Jim säljer länkar för 500 kronor styck
~ Internet Explorer behåller sitt försprång
~ 12 steg till att etablera din blogg
~ En hit att trycka själv
~ Coca Cola och Apple i nytt samarbete
~ Datorn är död - leve internet
~ Bloggandet gör att internet växer med rekordfart
==================NEWS IN ENGLISH=====================
==> GOOGLE, MICROSOFT & YAHOO COLLABORATES ON CLICK-FRAUD ISSUE
Some say that 20% of all advertising-clicks are fraud. The Interactive Advertising Bureau has gathered a committe for the problem. Read more:
http://iab.net/news/pr_2006_08_02.asp
==> IBM GETS ALL WEBIFIED
IBM has bought Webify Solutions in an acquisition giving the giant a suite of industry specific middleware and technologies for service oriented architectures.
http://www.theregister.co.uk/2006/08/02/ibm_soa_acqusition/
==> FREE ACCESS TO INTERNET - AOL
In a move that marks a watershed moment for the Internet, AOL, which made millions of dollars connecting consumers to the information superhighway, will soon be free.
==> SKYPECASTS REACHES OUT
Skypecast is a cool new thing to organize event with. You can have demonstrations, discussions to up to 100 participants from all over the world for free. Internet is truly amazing:).
==> 200,000,000 DOWNLOADS OF FIREFOX - CLAIMS 15% OF BROWSER MARKET SHARE
A milestone in Firefox's history. Read more:
http://www.spreadfirefox.com/node/24502
http://www.theinquirer.net/default.aspx?article=33443
==> MICROSOFT PUTS WINDOWS LIVE SPACES INTO ORBIT
MSN Spaces, the web site that lets users create their own web sites and blogs, has been given a facelift and relaunched as Windows Live Spaces, essentially Microsoft's answer to social networking sites like MySpace and Friendster.
http://www.itwire.com.au/content/view/5176/53/
http://spaces.live.com/
==> GOOGLE IS DOING A MICROSOFT?
It seems that Google is taking up on Microsoft's strategy to "block" users in:
http://blogs.zdnet.com/Google/index.php?p=279
======================POLITICS========================
==> MEDIA HEIR WANTS "AIRBUS OF THE WEB"
Christoph Mohn, the heir to the Bertelsmann media empire, has called for Europe to create an Airbus of the internet, to compete with US giants such as Google and Ebay.
http://www.msnbc.msn.com/id/14108916/
==> BOSTON PLANS TO HAVE NONPROFIT RUN CITYWIDE WI-FI NETWORK
The city is considering an unusual approach to creating a citywide, low-cost wireless Internet network: putting a nonprofit organization, rather than a private service provider, in charge of building and running the system.
http://www.nwfdailynews.com/articleArchive/jul2006/bostonwifi.php
==> ONE LAPTOP PER CHILD GAINS GROUND
The One Laptop Per Child (OLPC) programme is just one million laptops away from beginning production, as the group confirmed that Brazil, Argentina and Thailand have each placed orders for a million machines, according to DesktopLinux.com.
http://www.theregister.co.uk/2006/08/01/olpc_orders/
=============INTERNET MARKETING SCHOOL================
==> SCREEN RESOLUTION AND PAGE LAYOUT
One of the most frequently asked questions in my Web usability course is "What screen resolution should we design for?" The full answer is a bit tricky, but the basic advice is clear:
http://www.useit.com/alertbox/screen_resolution.html
==> AN INTRODUCTION TO RULES ENGINES
Businesses run on rules. They define business processes, and describe just what happens if something goes right - or if it goes wrong. Do all the gold-rated customers get a 10% discount, and what happens if one calls customer support? Business rules are part of the decision support systems that underpin every business process.
http://www.regdeveloper.co.uk/2006/08/03/rules_engines_part1/
==> GOOGLE ANALYTICS EXPLAINED - INTERVIEW WITH BRIAN CLIFTON
Interesting interview with Google Analytics:
==> WHAT INTERNET REALLY LOOKS LIKE
Pull back the curtain on the Internet, and you'll find something straight out of the Industrial Revolution: Huge diesel generators, enormous electrical switches and fat, concrete pipes all occupy big swaths of space in data centers.
http://money.cnn.com/popups/2006/fortune/server_farms/frameset.exclude.html
======================ANALYSIS========================
==> WHAT IS IN STORE FOR YOUTUBE?
It seems that nothing really has changed since the last time. You Tube is losing millions of dollars but is very popular with the users. Who will acquire them?
http://www.pronetadvertising.com/articles/what-is-in-store-for-youtube.html
==> WEB BROWSERS PROGRESS TO NEXT GENERATION
The major Web browsers are getting face-lifts as they increasingly become the focal point for handling business transactions and running programs over the Internet rather than simply displaying Web sites.
http://www.dailybreeze.com/business/articles/3501956.html
=============INTERNET MARKETING EVENTS================
==> WEB ANALYTIC WEDNESDAY RETURNS SEPTEMBER 13TH
The success continues, people gather around the world on Wednesday Evenings to discuss Web Analytic. In Stockholm, Sweden a record number of 30 people attended in June, in Bangalore - India even more attended - how many people will be in your town?
Read more: http://www.webanalyticsdemystified.com/wednesday/
==> WEBBDAGARNA ÅTERVÄNDER
IDG och InternetWorld arrangerar webbdagarna igen den 26-27 september på Biograf Rival i Stockholm. Läs mer:
http://internetworld.idg.se/webbdagarna/
=================NYHETER PÅ SVENSKA==================
==> DE VILL VETA NÄR DU INTE TITTAR
Den nya generationens hårddiskinspelare för tv-program har ställt till det för annonsörerna. Folk tittar inte längre på tv-reklamen. Nu ska annonsörerna lära sig varför.
==> JIM SÄLJER LÄNKAR FÖR 500 KRONOR STYCK
Googles regler för vad som är en ”populär hemsida” har lett fram till att en av internets grundstenar blivit ett hett villebråd: länkarna. Svenske Jim Westergren, som kom tvåa i VM i Google i våras, tjänar stora pengar på sin länkförsäljning.
==> INTERNET EXPLORER BEHÅLLER SITT FÖRSPRÅNG
Även om marknadsandelarna för webbläsare ständigt skiftar, ligger Internet Explorer på en stadig förstaplats. Man kan dock se förändringar - som Safari på plats tre.
==> 12 STEG TILL ATT ETABLERA DINA BLOGG
Det duger inte att bara börja blogga. Med en lanseringsstrategi har du större möjligheter att snabbt etablera dig i bloggsfären.
==> EN HIT ATT TRYCKA SJÄLV
Den har bara existerat sedan i lördags, men jag är redan beroende. The Guardians snabbupdaterade och snabbupdaterande pdf-tidning G24 är en gudagåva för alla nyhetsnarkomaner.
http://www.svd.se/dynamiskt/blogg/did_12676000.asp?id=1836
==> COCA COLA OCH APPLE SAMARBETAR
Kända varumärken inom olika segment arbetar ihop - inget nytt under solen men alltid lika intressant att se hur det går:).
http://www.n24.se/dynamiskt/konsumentvaror/did_13355094.asp
==> DATORN ÄR DÖD - LEVE INTERNET
Microsofts nye tungviktare på mjukvarusidan, Ray Ozzie, har tagit ut kursen. Med honom vid rodret väntar ett fundamentalt strategiskifte. Tjänster på webben ska bli företagets lycka.
http://di.se/Index/Nyheter/2006/07/28/195583.htm?src=xlink
==> BLOGGANDET GÖR ATT INTERNET VÄXER MED REKORDFART
Bloggandet fortsätter att öka, och står för en betydande andel av de nya sajterna på internet. Under juli slogs återigen rekordet för antal nya sajter på en månad med 4,4 miljoner registreringar.
http://idg.se/ArticlePages/200608/03/20060803155321_PFA/20060803155321_PFA.dbp.asp
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Read this and previous issues of IMC-Updates at: http://www.internetmarketingconference.com/updates/
======================================================
Thank you for reading IMC-Update
Lennart Svanberg,
Editor IMC-Update
info@imc.st
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