Greetings,
finally - the agenda is ready for IMC Stockholm 2006 on November 30th. A long process that started over a year ago is almost finished. This agenda is the most comprehensive one IMC ever has presented - it's a very clear thought that gives participants a 360 degree view of Internet Marketing.
* 8.30 - 10.30 Defining success of online precense
- The participants will discuss different standards and different methods of measuring success online; partly in general, partly in specific to various Industries (such as E-commerce or Banking).
The first panel is Moderated by Mattias Malmnäs, Alenio
Particpating Panelists:
Neil Mason - Applied Insight - A Holistic Approach of Measuring Success Online
- It’s not possible to measure success online by only looking at web analytics data and what is happening on the site. So example, the need to look at market data, user data from surveys, site performance data and so on.
Neil talks about the need to have clear goals and objectives, so that you have a clear idea of how you know when your website is a success – through for example Key Performance Indicators
Neil Mason is the co-founder of Applied Insights, a consumer analytics consultancy that specialises in the online space. Neil has been involved in marketing analysis for more years than he cares to remember.
- Magnus Hultman is the Country Manager for Instadia Sweden. Mr. Hultman has led Instadia into being the biggest supplier of Web Analytic Services to the Financial, Banking and Telecom Industries in Sweden.
- WebTrends is the largest Web Analytic Company in the World and is Market Leader in the Scandinavian Region.
Neil Morgan, Omniture - Marketing in Web 2.0 - Converting Signal To Noise?
- As businesses witness the popularity of user-generated content and other
Web 2.0-like innovations, the question before them is "will these
features actually help my business?"
In the rush toward innovation, businesses are only now beginning to explore the issues of cost-justification and efficacy. If you add a blog to your Web site, will it actually help move the needle on sales?
Does rich media entice the right demographic? Simply adopting Web 2.0 technologies doesn't guarantee a more effective user experience; in fact, it can make online
initiatives more confusing.
Neil Morgan will discuss the importance of online business optimization, and
offer best practices to determine the success or failure of a businesses
Web 2.0 initiative.
Mikael Karlsson, Resoner - Web Analytic Standard in Scandinavia
- Mikael Karlsson is "Mr. Analytics" in Scandinavia since 1996. His daily occupation is at Aftonbladet.Se and in his spare-time he is editor at Resoner.Nu.
* 10.30 - 11.00 Coffee Break
- Take your time to grab a coffee and a cake and visit our booths from Instadia, Omniture and Web Trends.
* 11.00 - 12.30 Improving an online presence
- The second panel is about improving your 'current' online activites. Smart ideas, tips and knowledge that increases sales, leads and brand awareness of your online presence without requiring a complete make-over of your site.
Panel Moderated by Mr. Lennart Svanberg
Participating Panelists:
Daniel Hutton, Marketmetric
- Hutton’s passion is building participatory audiences for grocers that enable customer dialogue and meaningful participation. A pioneer in grocery online marketing and based in Austin, Texas, Hutton builds permission-based online communities for H-E-B Grocery, Central Market, Food Lion, Roundy’s, AMD, IBM and Dell Computer.
- Söderhavet are specialists in creating sites that generates leads for sales. They work with both Emotional and Technological methods to increase the Visitors attraction to your Website.
- How to design the measurement strategy multiple channels?
- How to define multichannel scenarios?
- How to collect the data from each media?
- How to analyze the data from each media?
- How to react on the analysis?
- Lars Johansson started Web Analytic Wednesday in Sweden that has grown into the World's largest community of professionals. His daily work is as Web Analyst at Vattenfall - one of the largest Energy companies in Europe.
- Jim Westergren became World Famous after almost winning a competition in Search Engine Optimization organized by google. He's now organizing his own competition as well as doing optimization work for numerous clients.
- Neil Mason is the co-founder of Applied Insights, a consumer analytics consultancy that specialises in the online space. Neil has been involved in marketing analysis for more years than he cares to remember
* 12.30 - 14.00 Lunch
We take a well-earned break to discuss Internet Marketing with our peers.
=============MEET IMC'S SPONSORS================
==> OMNITURE - ONLINE BUSINESS OPTIMIZATION PLATFORM
Omniture currently operates from United States, Japan and United Kingdom to serve its customer - Receive more information at:
==> WEBTRENDS - MARKETING WEB ANALYTICS AND WEB STATISTICS
WebTrends serves you World-Wide from a sales & partner network: read more about us on:
==> INSTADIA - THE EUROPEAN WEB ANALYTIC COMPANY
Instadia currently operates from 4 countries in Northern Europe and is expanding rapidly - Check us out:
* 14.00 - 16.00 Increasing online presence
- The third panel covers all essential ways of generating more traffic to online acitives as well as how to increase online presence without 'stealing' from existing ones (for example; starting a campaign site). This is the definite panel for you if you'd like to radically increase your visitor traffic and get new ideas on target groups you don't reach today.
Panel Moderated by Mr. Lennart Svanberg
Participating Panelists:
Fredrik Lundgren, Starring
- Starring is Sweden's leading Interactive Campaign Maker with clients such as Swedbank and Svenska Spel. As a truly creative Master Fredrik will share successful online campaigns that has had both large and small budgets.
- Increasing online sales and conversion rates through intelligent targeting of products and real-time optimisation of messages and offers.
Frank Ericson, Advertising.Com
- Frank is the Country Manager of Advertising.com Sweden AB and has been with the company since the start in Sweden January 2001. Advertising.com Sweden AB have grown from a small startup company to the biggest advertising network in Sweden with a reach of 76,9% of the internet population.
- Jajja help you to optimise your website to dramatically increase the number of visitors from search engines, the analysis and report systems serve your company to turn these visitors into customers.
- Din Studio is a very interesting story about an Internet startup that has succeeded in a very competitive marketplace; making webpages online. As a media planner David will share his experience what works for them and not!
* 16.00 - 16.30 Coffee Break
Time to take a break, start to sum up the experiences of today and make appointment with the people you've met during the day!
* 16.30 - 18.00 Hold an online community loyal!
- This final session focuses at the most important task - making your current online friends even more friendly to your website and your presence online. Newsletter is the classic one but forums, blogs and different Web 2.0 technologies gives us new possibilities to keep our users loyal. Mobile Services with Short Message Services are also included into this panel.
Panel Moderated by Mr. Lennart Svanberg
Participating Panelists:
Tobias Larsson, Cellsynt
- In his talk Tobias will share his unique insights into the opportunities that Short Message Services (SMS) gives your company. Cellsynt helps you to do reverse billing via SMS, send SMS or any other concerning mobile services.
- How do you maximize results and build customer loyalty using email and blog based marketing? The key is the receiver’s perceived value.Anders Frankel will present several successful examples and ideas as well as some that will show us what to avoid.
Tom Xiong, Toms HardWare Guide
- Content is King for the Internet. Unfortunately, too many sites only uses other material than original content. How do you create unique online content?
A group of people will continue to discuss Internet Marketing by going to Dinner. Arrangements will be presented during the day.
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Read this and previous issues of IMC-Updates at: http://www.internetmarketingconference.com/updates/
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Thank you for reading IMC-Update
Lennart Svanberg,
Editor IMC-Update
info@internetmarketingconference.com
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