This newsletter is brought to you by IMC - the worlds best show for Internet Marketers!
Dear Internet Marketer,
be a champion of Internet Marketing. That's the IMC Challenge of 2006. For the first time IMC will deliver an award to the "Internet Marketer of the year".
Our excited partner for this award is the City of Stockholm who also will hand out the official prize.
If you think that you, your team or someone else you know should be IMC's Internet Marketer of the year - send your suggestion to info@internetmarketingaward.com.
Your Editor,
Lennart Svanberg
==> HOW TO LINK by Jacob Nielsen
On the Web, users have a clear mental model for a hypertext link: it should bring up a new page.
Within-page links violate this model and thus cause confusion.
Read Jakob Nielsen's Alertbox for February 21
==> SPONSORED LINKS ARE UP from Hotelmarketing
Google served more than 41 billion sponsored links on its search results pages and publisher network, marking a 14 percent increase from last August, according to new data by Nielsen//NetRatings’ AdRelevance unit.
==> GOOGLE'S PRINT PLANS by Mediapost
Google's program to sell print ads in consumer magazines moved forward Thursday, when the search giant closed the bidding in an auction for inventory in 26 magazines. Ellegirl, Motor Trend, and PC World, among others, will learn early next week which marketers won print ads.
==> GOOGLE'S COPYRIGHT DILEMMA by Lennart Svanberg
Those that think that Google's business model is a huge success are right. The only problem is - how long is it going to last? Last week a judge ordered Google to take away pictures that belonged to another website.
Is this so strange? That you can't borrow something without paying for it? No - that's the standards that the capitalist world is obeying to but for some reasons Search Engines has managed to escape.
Google's copyright dilemma has started - how much content can someone "borrow" from another website without paying for it?
News about Googles copyright dilemma
==> BOKA IN DEN 3 MAJ, SEMINARIUM OM WEBBANALYS I STOCKHOLM
Biljetterna säljs nu till årets seminarium om Trafikanalys. IMC arrangerar dagen i samarbete med Websidestory och Two . Antalet platser är begränsat och priset är kraftigt rabatterat så tveka inte utan beställ dina biljetter idag.
Priset är endast 495 SEK för beställningar innan 28 februari - skicka din anmälan till info@internetmarknadsforing.com. Läs agendan på http://www.internetmarknadsforing.com!
==> REKLAMFEST FÖR INTERNET OCH TV
Reklamköpen fortsatte öka i fjärde kvartalet. För helåret blev det en ökning med 7 procent till 27 miljarder kronor. Internet och tv är de största vinnarna medan populärpressen tappar annonsörer.
This newsletter is brought to you by IMC - the worlds best show for Internet Marketers!
Our sites include:
http://www.internetmarketingconference.com
http://www.internetmarknadsforing.com
To contact us - email info@imc.st
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